Product-Merchandising-Manual Research Archives

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The PTO Story

• CATEGORIES: Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

This document appeared in a circa 1950 product merchandise booklet.

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Willys CJ-3A “Crash Wagon” Overview

• CATEGORIES: Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

This document appeared in a circa 1950 product merchandise booklet.

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Sales Aides from the Product Merchandising Manual

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

A seller on eBay broke up a Product Merchandising Manual and sold it in pieces. I bought this section (Sales Aides), and several others. Unfortunately, I don’t have the resources to buy all of them (and some of them are overpriced in my opinion).

These three pages demonstrate items used by the sales team to sell Willys Vehicles. One of these aides I’ve never run across is the “Civil Defense Brochure” shown on Page 2 under Selective Marketing Booklets.

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Market Research from the Product Merchandising Manual

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

This Market Research section of the Product Merchandising Manual is very interesting, particularly since it covers Washington State (where I live). Because some of the information is broken down by county, and because varies quite a bit, especially east and west of the Cascade Mountains, it’s likely possible to draw some national conclusions about vehicle ownership percentages, etc.

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