Advertising & Brochures Research Archives

advertising and brochures

To Top

1940’S LARGE KAISER PORCELAIN SIGN

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

1940’S LARGE KAISER PORCELAIN SIGN

“Andy’s Picks”

Pre Willys Kaiser sign. Look at the size of it!

https://www.pcarmarket.com/auction/1940s-large-kaiser-porcelain-sign/

ITEM DETAILS

  • Location: Farmingdale, NY 11735
  • Country: United States of America
  • Lot #: M-0054893-DT

Available for auction is a stunning Kaiser porcelain sign from the 1940s, showcasing vibrant blue, red, and yellow colors. This vintage piece measuring 10 ft by 2 ft is stated by the seller to be in good condition, with a natural patina that enhances its nostalgic appeal.

TD74_KaiserSign_1 TD74_KaiserSign_2 TD74_KaiserSign_3

 
To Top

1951 Farm Jeep & Jeep Tractor Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: I was surprised to recently see a 1953 ad for a Farm ‘Jeep’ in the Nevada State Journal (March 05, 1953, pg 9). Remember that the Farm ‘Jeep’, along with the ‘Jeep’ Tractor, were models produced mostly in 1951 and 1952, along with a line of jeep implements.

1953-03-05-pg-9-jeep-tractor-ad-Nevada-State_Journal-journal-excerpt

As you can see from this timeline reproduced below from the CJ-3A.info page, there were very few Farm ‘Jeep’s produced at all and none in 1953, though a handful of CJ-3B Farm ‘Jeep’s were made (see CJ-3B page for more info on the 3B version). So the use of the ad is curious.

cj3a-page-tractor-serial-numbers

=============================

Originally Published May 12, 2020:  Each of the brochures has consecutive form numbers, from FS-514100 to FS-514105. The brochure below included extra digits at the front: FS-4 FS-514102.

1951-farm-jeep-jeep-tractor-brochure-pg1-lores

1951-farm-jeep-jeep-tractor-brochure-pgs2-3-lores
1951-farm-jeep-jeep-tractor-brochure-pg4-lores

 
To Top

May 1954 Kaiser Willys News Vol. 1 No. 4

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE: I obtained a copy of this Kaiser Willys News, Volume 1, Number 4, off of ebay. Previously, all I had was a low resolution copy. This issue includes stories and photos about the Yakima Ridge Runners (last page).

Page 1 covers sales contents. Page two includes a short article about how a jeep won a road race in Las Vegas, but a search of vintage newspapers did not yield any more information. Page three is unusual in its description of the efforts to encourage wives to support their husband’s sales efforts.

Page 4 and 5 covers sales tips. Page 6 has an interesting diagram of an automatic transmission tools board, with enough detail to recreate it for a museum.

Page 7 includes a story with some details that might help someone recreate the 1954 Cavalcade of jeeps. As mentioned before, page 8 covers the Yakima Ridge Runners, among other stories.

1954-05-kaiser-willys-news-vol1-no4-pg1-lores 1954-05-kaiser-willys-news-vol1-no4-pg2-3-lores 1954-05-kaiser-willys-news-vol1-no4-pg4-5-lores 1954-05-kaiser-willys-news-vol1-no4-pg6-7-lores 1954-05-kaiser-willys-news-vol1-no4-pg8-lores

 
To Top

The K And K Mower or The Jeep Mower Bar

• CATEGORIES: Advertising & Brochures, Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: I’d never seen this brochure before finding it on eBay. This is part of what was a vast vintage jeep doc and toy collection in New England. I’ve bought a few cool things from him. 

As for a date on this four-page brochure, I’d say, given the patent date of 1948, that this brochure might have also been printed in 1948, especially given the CJ-2A. My guess is that Mr. Keyser didn’t make enough money to warrant any future reproductions of it. But, that’s only a guess.

While I’ve always called this a K and K mower (that’s the manufacturer), the brochure and data tag describes it as a Jeep Mower Bar (see pics at very bottom).

1948-k-and-k-mower-brochure1-lores 1948-k-and-k-mower-brochure2-lores 1948-k-and-k-mower-brochure3-lores

=============================

ORIGINALLY PUBLISHED MAY 17, 2019: In February of 1948 Allan Keyser filed a patent for a side mower. It appears this became the design for the K And K Manufacturing Company’s Mower as seen in the brochures at bottom. You can view other early mowing apparatuses here. Interesting that this came out of Colorado. I wouldn’t have guessed it.

“This invention relates to a mower attachment for the presently popular small, four-wheel drive, automotive vehicles popularly known as jeeps, and has for its principal object the provision of means whereby a mower bar can be quickly and easily attached to, or detached from, the vehicle so that it will be easily visible and easily controlled by the driver of the vehicle.

Another object of the invention is to provide highly efficient means whereby the angle of attack of a mower bar may be adjusted to suit the desires of the user and the requirements of the particular crop being harvested.”

1948-02-04-kayser-mower-patent-k-and-k1 1948-02-04-kayser-mower-patent-k-and-k2

Continue reading

 
To Top

March 1959 Willys-Overland Export Gala Brochures

• CATEGORIES: Advertising & Brochures, Features, International • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: I bought the Spanish version of this brochure off of eBay, so I’m adding it to this post. The Spanish version is Forma H1-3-59.

I won this rare early (first) Gala Brochure off of eBay. It is Form H1-3-59. The marketing document appears aimed at resorts and other tourist businesses. Interestingly, it appears conceptual in scope and doesn’t show any of the actual models available, other than what Las Brisas had done with DJ-3As. Note that on the back page it encourages interested parties to write to “Gala Plan, Willys Export Corp., Toledo 1, Ohio, U.S.A.”

Page 1:

1959-03-jeep-gala-brochure-lores1

1959-03-jeep-gala-brochure-forma-h1-3-59-1-loresPage 2: 
1959-03-jeep-gala-brochure-lores2

1959-03-jeep-gala-brochure-forma-h1-3-59-2-lores

Continue reading

 
To Top

1929 Willys Six Model 98-B Owners Manual 1st (Auction)

• CATEGORIES: Advertising & Brochures, Auctions • TAGS: , This site contains affiliate links for which I may be compensated.

Dan shared this one with me,

Not a Jeep, but priceless to someone looking for something like this…might be good to put on the site and try and get the word out so this gets a new home… .it’d be a shame for this to not find a good home…

1929 Willys Six Model 98-B Owners Manual 1st (Auction)

https://hibid.com/lot/228963034/1929-willys-six-model-98-b-owners-manual-1st

Really cool 1929 Willys Six Operation and Care Manual. What a great piece of Willys history. This is an auction.

Seller’s Description

Lot #: 54j

BIDDING NOTICE:

A 13% buyer’s premium will be charged on all winning bids. 3% discount for cash buyer that contact us by phone or email us BEFORE 12:30 p.m. on the auction closing day. Items are sold as-is, where-is, and buyer is responsible for inspection and evaluating condition.

1929 Willys Six Model 98-B Owners Manual 1st

TD34_29WSixManual_1 TD34_29WSixManual_2 TD34_29WSixManual_3 TD34_29WSixManual_4

 
To Top

Where are they today?

• CATEGORIES: Advertising & Brochures • TAGS: This site contains affiliate links for which I may be compensated.

Anyone recognize their serial number?

1984 Dawson County GA list of vehicles for Auction.

What a run for that 1953! 31 years, not that I know it was placed in service new, but if I had to guess I would say sure.

84WillysAuction

 
To Top

Tugboat Willys 1948

• CATEGORIES: Advertising & Brochures, CJ-2A • TAGS: , , This site contains affiliate links for which I may be compensated.

I liked this one, had not run across this one before.

Not to say it’s not already posted here on eWillys there is alot of content here! But either way from time to time what’s old is new again, at some point the plan will probably included to go over the archives and pull up some of the older stuff. It’s probably new to alot of us.

Tugboat Willys

Wed, Jul 14, 1948

Jeep_Tugboat_Ad_1948

 
To Top

Whats new for 1952

• CATEGORIES: Advertising & Brochures, Willys Wagons • TAGS: , , This site contains affiliate links for which I may be compensated.

Pretty neat list of things on this clipping.

Sat, Apr 19, 1952

1952_Willys_Wagon_Preview_Article

Screenshot_20250101_162632_Adobe Acrobat

  • 20% Increase in HP, with the 226 90HP, same gas savings power plant first introduced this year in the Willys Aero.
  • New Front and Rear Trim Chrome Treatment
  • Pleated vinyl upholstery fabric
 
To Top

Monroe Jeep Ad May,1946

• CATEGORIES: Advertising & Brochures • TAGS: , This site contains affiliate links for which I may be compensated.

Found this one from 1946, pretty neat Monroe with a small Jeep.

Detroit_Free_Press_1946_05_30_Page_12