Here are tow ads directed at existing or potential dealers. The first is from Willys-Overland likely in early 1953 and can be found here on eBay. Note the lack of a CJ-3B within the jeep-family that is shown.

This second one (here on eBay) is reported to have been published in 1956, though it lacks the CJ-6 or DJ-3A, so maybe early 1956? What’s curious is that by this time, the new “Willys Motors” organization had refocused on the “Jeep” brand. So, to see the brochure specifically refer to “Willys”, especially as the car brand was abandoned, is especially odd. This kind of has a recycled feel, as if someone in a hurry re-used an early 1950s ad.

UPDATE: **SOLD** Was $25.

This Moriarty Brothers (Manchester, CT) Willys Jeep Key Ring a neat little piece. Some history behind that dealership.

“estate sale find : vintage 1960’s Willys Jeep Keys I was told and leather clip key chain. Back side says Willy’s- Jeep , and front side says : Moriarty Brothers inc. Manchester Connecticut. Lincoln-mercury, Meteor-comet . Phone mitchel 3-5135.”

Maury spotted this cool sign. Price is $2500, but seller is accepting offers. Looks like ti was for the Bobe’s K-W Motors dealership.

View all the information on eBay

“VINTAGE Willys Jeep Double Sided Sign . Condition is Used. One of a kind RARE keeper!!!”

David Silberman forwarded this vintage jeep business card. He writes, “Here is a scan of a business card from a Willys dealer in the area. They (brothers Ike and Joe) were an associate dealer and were very good with parts and repair. They also had a Koenig backhoe on a Jeep truck, which they used to dig graves, among other uses.

We bought a 1953 Aero Ace from them in 1955, and in 1958 bought a 1947 CJ2A. The Aero cost $1,000 and we got 200,000 miles out of it. The CJ was $300. We kept it until we traded it for a new CJ5 in 1960. They went out of the Jeep business in the early 60’s. I attended the auction of the place about 8 years ago. Joe was still alive at that time.

Here’s another Jeep Parts Sign for sale. The pic is from a different, but similar sign. Check eBay for the actual sign.

“This is an original panel from a lighted Jeep® sign assembly. I only have the one side panel of the assembly. Measurements on this panel are: 24″ wide X 18″ high. It is used and shows signs of handling and storage from over the years.

Looking at the sign from the front side, there is a crack measuring approximately 4″ in length, emanating from the screw hole (shown in picture #3). There appears to be some glue residue or possibly material from the weatherstripping when the sign was in an assembled unit along the edges. There are some scuff marks, and the paint shows small places where it has chipped, but overall (aside from the crack), the sign is in pretty decent shape for it’s age. Pretty cool !!!!

This sign comes from the Willy’s Jeep® era (1960s’). It was in some leftover material from when the Jeep® dealer in Winter Park, FL. shut their doors in the late 1980s. Own a piece of Jeep® history today.”

View all the information on ebay