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The price is $60 or obo. Some folks flew these flags on their jeeps during the Jeep Cavalcades in Colorado.
View all the information on eBay
“This vintage Jeep Cavalcade car flag is a must-have for any collector of automobilia. The flag features a colorful design with the words “To The San Juan Rockies” prominently displayed. It was manufactured in the United States and is a rare find for those who appreciate the history and design of vintage car memorabilia.”
UPDATE: Originally posted Feb 1, 2018:
The May 1951 issue of Motor Trend captured the 3rd Annual DeAnza Trail Jeep Cavalcade. The author, Ernest Reshovsky, titled the article “Jeep Gymkhana”, possibly attempting to reference timed automobile or equestrian contents designed to test driving skill, though to my knowledge the Cavalcade was not a timed event.
UPDATE II: A July 23, 1960, article in Grand Junction’s Daily Sentinel newspaper included a variation of the map that was published in the 1960 brochure:
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UPDATE: (See the 1959 Cavalcade brochure here).
Originally Published December 23, 2018: Many thanks to Chris for sending this wonderful Christmas present: An original 1960 3rd Annual San Juan Rockies ‘Jeep’ Cavalcade brochure he bought off of eBay. It was completely unexpected!
This tri-fold brochure opens to an 11″x17″ size, with photos, information and a map. Anyone know offhand if the entire route is still jeepable?
This report on the 1959 Jeep Cavalcade was published in Grand Junction’s The Daily Sentinel, August 25, 1959.
When looking over the 1960 Jeep Cavalcade brochure, I noticed it was the 3rd annual event. However, the 1959 brochure doesn’t mention it being the 2nd annual event. A newspaper clipping from 1958 solved that question. It turns out there was a 1958 advance trail exploration in 1958 to prep for the 1959 event, though it seems to have been more of a low key event when compared to the 1959 and 1960 cavalcades. This short newspaper article in the June 1, 1958, issue of the Fort Collins Coloradoan explains it:
This article appeared in Grand Junction’s Dailys Sentinenl on August 23, 1959:
This April 21, 1953, article in the News-Pilot out of San Pedro, California, gives some background on the Annual Jeep Cavalcade trip to Borrego, California. The group totaled 175 jeeps and 600 hundred people.
The article’s author makes a pretty blatant plug for the vehicle one of the reporters was driving, noting that the “powerful new Chrysler Sedan provided by Kroll Motors handled with ease and driving comfort that are characteristic of Chrysler engineer.” (insert eye-rolling emoji here) ….
1959 marked the 11th annual Hemet to Borrego via De Anza trail Cavalcade. That year over 400 vehicles joined the adventure. The author and photographer of the below article, Del Schrader, was transported over the trail via two German DKWs. The article was published in the March 22, 1959, issue of the Los Angeles Times.
Two articles in the Austin American shared the news, both with a photo,that a calvacade of jeeps would be visiting Austin, Texas, Calvacades were also planned around the world for 1954, with jeeps visit 25 countries outside the United States.
This first article appeared in the April 21, 1954, issue of the Austin American-Statesman and featured a CJ-3B fire jeep:
This second article appeared in the April 22, 1954, issue of the Austin American-Statesman and featured a CJ-3B climbing a vertical wall:
Steve Bovee just contacted me about the upcoming 70th anniversary of the De Anza Jeep Cavalcade, aka Hemet-Borrego Jeep Cavalcade.
He writes, “Willys Jeeps and Flat Fenders Welcome … Next month will be the 70th anniversary of the De Anza Jeep Cavalcade aka Hemet-Borrego Jeep Cavalcade. Some 400 vehicles, mostly Willys Jeeps, went on this epic off-roading event April 2, 1949.
To celebrate the anniversary a few flat fenders will be getting together on April 6th and will be retracing the original route, as much as possible. There might be several starting points, but the main one will be in Hemet and as in the first run we will travel south through Battista Canyon, stop in Anza for a snack and photo shoot and then head out to Coyote Canyon. Coyote Canyon part of the trail is for the brave at heart and there is only one way in and one way out so I’m sure some of us will stop there.”
You can read more about the original Cavalcade in this July 1979 article from Desert Magazine (below), which can also be found on Archive.org.
Roger forwarded a link to photos from this year’s Jeep Cavalcade in Silang. It looks like attendance was good. see all the pics here: https://www.facebook.com/media/set/?set=oa.10155758622041046&type=3 … fun, and useless, fact: the only VA healthcare facility outside the United States is in the Philippines (US Embassy in Manilla to be exact).
These photos appeared in the 2008 book HEMET, part of which was scanned into Google Books. In this case, the captions suggest that these were photos of the first cavalcade (listed in the caption as ’48, but ’49 according to a long-time club member),
To me it looks as if there’s at least two M-38A1s, but I can’t confirm that with this lo-res image. The year credited is 1954.
The caption on the photo below suggests this was taken in 1948, but the CJ-3A shown at the front places the next two photos later than that. In fact, the CJ-3A pictured appears also appears in the 1949 photos from Life Magazine. So, these were most likely taken in April of 1949.
An M-38A1 (or CJ-5) can be seen in the background, suggesting this is at least 1952 or later.
UPDATE: This was published back in 2010. This seems appropriate, since the post below this one may feature the dozer blade shown in the photos below.
I believe these images are from the 1st annual De Anza Cavalcade, which occurred in 1949. You can read a little about these events from the Hemet Jeep Club’s Website. Here’s an brief synopsis from Harry Buschert’s memorial:
In 1948 (Harry) Buschert joined the first Hemet Jeep Cavalcade and jumped in a jeep with Harvey Gibel at the Hemet Farmer’s Fairgrounds. The first Cavalcade, sponsored by the Anza- Borrego Trails Association and the Hemet Valley Chamber of Commerce, began as a way to show the public the need to pave the road between Hemet and Borero Springs. Over 400 Jeeps and 800 passengers came out for the first event. They took two days to travel down Coyote Canyon. Buschert would participate and assist in running the events for years to come. The event ran continuously until 1973. By 1973 the movement pave the road had become obsolete, the high prices of gasoline made the event too costly, and the perceived impact of the event affecting public perception all led to the its ending. The event took a fifteen year hiatus and began again in 1988, Buschert took part in the anniversary run.
The Life Magazine Photographer was Peter Stackpole, whom the New York Times described as a chronicler of California Trends. Peter was part of the first group of photographers hired by Life Magazine.
You can view all the photographs of this two day ‘Jeep Ride’ in 1949 here. I have included small versions of a few of my favorite images. Click on the images to see blown up views.
1) Here we are at the beginning:
Note the Department of Agriculture painted on the side. That looks like a nice wool jacket, too:
Here the ‘wagon’ train is on the move. Note the little boy peeking out the window:
You can see the line of Jeeps stretches for a ways:
Here the jeeps stop for a rest; I probably lightened this up a little too much, but I wanted to be able to see the details of the jeeps better. Note that one of the jeeps near the bottom of the pic has an extended back — a woman is sitting in back of it:
One of the stranger arrangements was this CJ-2A that sported 3 or four passengers plus luggage, plus a plow! I have 3 images of that below:
And finally, when’s the last time you saw a Ford GP out Jeeping?
Again, you can see MANY more pics of this 1949 Hemet Jeep Club Calvacade at the Life Magazine Image Archives.
UPDATE: **SOLD** Was on eBay.
This two page article describes the 5th annual Cavalcade event in 1953. It was published in an August 1953 magazine, publisher unknown.
“original magazine article , 8.5 x 12 , 2 Pages , describes Cavalcade from Hemit through Coyote Canyon to Calexico, CA”
