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Product Merchandising Manual Circa 1955

• CATEGORIES: Documents, Features This site contains affiliate links for which I may be compensated.

Several months ago a reader purchased a product merchandising manual with over four hundred pages, used by the Willys Motors marketing department. Over the succeeding months, we scanned and assembled this into a PDF. I’m dating it at 1955 because it introduces the new CJ-5. It’s not entirely complete, but there’s lots in it.

I’d like to thank the generous reader for making this available to everyone! I wish everyone the best for 2019!!

https://drive.google.com/open?id=1OW3rP4Ay1l9fcMrLaIMTH2ordwssoDaV

Here are a few pages:

cover-merchandising-manual
40-merchandising-manual-cj5-lores 131-merchandising-manual-cargopc-lores 167-merchandising-manual-fire-engine-lores
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Willys Overland Business Card on eBay

• CATEGORIES: Documents, Features This site contains affiliate links for which I may be compensated.

Maury shared this one. It’s unclear what year this might have been printed, but for the price you could buy a few thousand current business cards.

View all the information on eBay

“Here is a vintage, Willys Overland Jeep, The Overland Band business card, from Toledo Ohio. The card is in excellent condition. There are no creases in it. I do ship internationally. Please email me with any questions.”

overland-band-business-card

 
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1947 CJ-2A Pueblo, CO $5300

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

Appears worth a look.

https://pueblo.craigslist.org/cto/d/pueblo-47-willys/6779076784.html

“47 cj-2a with Buick 231 v6, 3 spd and Dana 18. Runs and drives. Has brand new 33×10.5 BFG km3s on black steel rims (also brand new) i am willing to sell for $4300 if I keep the new tires/rims and I can provide a set of dry rotted 33×9.50 BFGs as rollers on crome steel wheels.”

1947-cj2a-pueblo-colo2 1947-cj2a-pueblo-colo3 1947-cj2a-pueblo-colo4

 
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1952 CJ-3A Crystal Bay, NV $3500

• CATEGORIES: CJ-3A • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(12/17/2018) Has a fiberglass body. Needs gas tank installed.

https://reno.craigslist.org/cto/d/washoe-valley-turn-key-vwillys-cj3a-4×4/6772855840.html

1952-cj3a-crystalbay-nv3 1952-cj3a-crystalbay-nv4

“1952 Willys cj3a..4 speed sm420 trans with a WARN OVERDRIVE..4×4..SB 283 gm crate motor..all orig gauges..mileage says 006607 miles.. I’m guessing it hasn’t flipped… This information is according to the previous owner

The Jeep doesn’t run it does Drive and it does have a 6in old rancho lift on it..
I took out the original gas tank cuz it was rusted out… All the plumbing is there and Hardware…I HAVE 2 BRAND NEW GAS TANKA TO GO WITH IT..THAT NEED TO BE INSTALLED…
I can start the motor and show you that it move…
It has a blemish-free fairly new fiberglass body on it no scrapes no scratches no dents anywhere on the outside
Very clean very solid Jeep
Has 35′ tires with nice clean old school rims..
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1954 CJ-3B Lakeview, OR $6500

• CATEGORIES: CJ-3B • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(09/26/2015) “1954 – Willys Jeep – High Hood Blue body – White canvas soft top 4×4 – manual transmission 21,800 original miles”

https://medford.craigslist.org/cto/d/lakeview-1954-willys-jeep/6765853559.html

1954-cj3b-lakeview-or92 1954-cj3b-lakeview-or93 1954-cj3b-lakeview-or94

 
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1948 CJ-2A “Lefty” Germanton, NC $3250

• CATEGORIES: CJ-2A • TAGS: , This site contains affiliate links for which I may be compensated.

Chris shared very original CJ-2A “Lefty”.

https://winstonsalem.craigslist.org/cto/d/germanton-1948-willys-jeep/6778649829.html

“This one owner 1948 Willys Jeep was parked in a barn in 1958, it has 53,860 original miles. Pictures says it all.”

1948-cj2a-germanton-nc1 1948-cj2a-germanton-nc2 1948-cj2a-germanton-nc3 1948-cj2a-germanton-nc4

 
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1953 M-38A1 Sun Valley, NV $3400

• CATEGORIES: M-38A1 This site contains affiliate links for which I may be compensated.

Looks like a good price.

https://reno.craigslist.org/cto/d/sun-valley-1953-jeep/6778633112.html

“1953 Jeep Willies Overland V-8 Chevy 283
Runs Good, Winch, 3 Speed, Overall Good Condition
$3400.00”

1953-m38a1-nv

 
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1946 CJ-2A Citrus Heights, CA **SOLD**

• CATEGORIES: CJ-2A • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $15,000.

Lots of mods. Includes the trailer.

“Up for grabs is my 46 willy’s flat fender jeep trailer
Stereo
V6
Bead locks
Diamond plate
XO scelaton bars
Band new Olive drab paint job.”

1946-cj2a-citrusheights-ca

 
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1948 CJ-2A Waterford, CA **SOLD**

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $900.

(12/17/2018) Not sure how much value is here. I have the same fiberglass seats in Biscuit.

“1948 Jeep Willy’s CJ3 model. Tub that can be restored. No motor. Can load on your trailer.”

1948-cj3a-waterford-ca

 
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1947 CJ-2A Sutherlin, OR $2200

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(11/16/2018) It’s a project. It either has an M-38 body or a replacement one.

https://roseburg.craigslist.org/pts/d/sutherlin-1947-jeep-cj3a/6731459050.html

“1947 cj2a jeep, pinto motor,rollbars,good tires,rebuilt transmission and transfer case,complete,new bearings front and rear axles, new brake shoes, motor runs good, no body cancer. Some assembly required”

1947-cj2a-sutherlin-or

 
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1959 Harney Peak South Dakota Jeep Trip Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE: I’ve been looking for one of these since I first saw one on eBay in 2013. I scored one earlier this month on eBay. Along with it came the post card below.

mt-harney-brochure1 mt-harney-brochure2 mt-harney-brochure3

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Christmas Morning Photos on eBay

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

Steve shared this timely holiday photo.

View all the information on eBay

“Up for bid we have 2 Circa 1950’s Christmas Morning Photo’s featuring a Young Boy with all his new Christmas Toys.
Visible under the tree is a Toy Truck, Army Jeep, the boys wearing a new gun & holster set.
Cute photos.
Photos measure approx. 3-1/2″ X 3-1/2″ and come in excellent condition”

christmas-photo-rideon-jeep1

christmas-photo-rideon-jeep2

 
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1947 ‘Jeep’ Greenkeeper’s Best Friend Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, Magazine This site contains affiliate links for which I may be compensated.

Not many of these ads left.

View all the information on eBay

“HIS IS A COLOR ORIGINAL 1947 MAGAZINE AD FOR THE JEEP-WILLYS OVERLAND MOTORS THE GREENKEEPER’S BEST FRIEND IS THE UNIVERSAL JEEP….IT IS IN EXCELLENT CONDITION,MEASURING 8″ X 11″..POSTAGE ON 1 ITEM IS THE SAME PRICE AS FOR 1000….PLEASE VIST MY E-BAY STORE….NOSTALGIA AIRWAYS…..”

1947-magazine-ad-greenkeepers-best-friend-gold

 
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1952 CJ-3A Riverside, CA $9400

• CATEGORIES: CJ-3A • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(11/02/2018) I think we’ve seen this one listed previously? Looks familiar.

https://inlandempire.craigslist.org/cto/d/riverside-jeep/6767419578.html

“1952 Willys CJ3A 4X4, Chevy 350 and a 350 automatic transmission, T-18, Model 25 front diff. with lock rite locker, rear model 44 with Detroit locker, 32.50 MTR’s [very good cond.] custom skid plate, Cobra CB. poison spyder front and rear diff covers. excellent offroad jeep”

1952-cj3a-riverside-cali1

1952-cj3a-riverside-cali4 1952-cj3a-riverside-cali3 1952-cj3a-riverside-cali2

 
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1955 M-170 Battle Ground, WA $4000

• CATEGORIES: M-170 This site contains affiliate links for which I may be compensated.

No description provided.

https://portland.craigslist.org/clk/cto/d/vancouver/6777490697.html

1955-m170-battleground-wa

 
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1947 CJ-2A Fair Oaks, CA $3500

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: Price dropped to $3500.

(09/10/2018) Has lots of updates.

https://sacramento.craigslist.org/cto/d/fair-oaks-jeep-willy-1947/6778225128.html

“Runs and drives
V8
On 33’s
Lifted”

1947-cj2a-fairoaks-ca1 1947-cj2a-fairoaks-ca2 1947-cj2a-fairoaks-ca3 1947-cj2a-fairoaks-ca4

 
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1962 Wagon Maverick? Colchester, CT **SOLD**

• CATEGORIES: Willys Wagons • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $1500.

Andy shared this one. It’s supposed to be a Maverick. That leads to the age old question, what is a Maverick. According to Grover’s site, the Maverick should have a serial number prefix of 58147. Some folks have argued that only the true Maverick was only made in 1959 (and was the first wagon to have a one-piece windshield).

“Willys Mavrick 4×2 Needs work, does not run has Buick V6 engine, standard on the floor. Rear quarters, door bottoms, floors, rockers were done once. Still have rear gate and glass but was converted to delivery doors only for the reason that my dad was “didn’t want to crawl over the gate to get stuff out of the back”. I have original trim to put back on it.I had big plans but life is life, sick of looking at it. Dont know miles on engine or wagon.Was my father’s and was our family car when I was a kid. If your not serious than let’s not waist each others time.”

1962-maverick-wagon-colchester-ct

 
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1947 CJ-2A Hesperia, CA **SOLD**

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $3500.

(12/12/2018) Runs. Has a few updates.

“1947 jeep Willy runs and drives needs seats and tires”

1947-cj2a-hespiera-ca
 
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1946 CJ-2A Clarkston, WA $3500

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(12/08/2018) No pics provided.

https://lewiston.craigslist.org/cto/d/clarkston-1946-cj2a/6766674295.html

“Up for sale o have a 1946 cj2a Willy overland. Fiberglass front fenders and hood, original body, Buick 225 v6, Saginaw power steering conversion era appropriate. Small rancho lift mud tires. Runs well needs some electrical work like headlights and some of the gauges. Went out a lot this summer but Christmas forces sale haha. Email with questions or offer not firm on price”

 
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1946 CJ-2A Elk Creek, CA $4500

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(10/26/2018) I’ve never understood the purpose of painting lenses. They are so easy to tape or remove … This is number #33207.

https://chico.craigslist.org/cto/d/elk-creek-1946-willys-jeep-cj2a/6778524075.html

“1946 Willys Jeep In good Condition, Runs Great. Tires Are In Great Condition,New Carburetor and Fuel Tank Three Years Ago. Motor Is A 4 Cylinder Flat Head Four”

1946-cj2a-chico-cali91 1946-cj2a-chico-cali92 1946-cj2a-chico-cali93 1946-cj2a-chico-cali99

 
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1948 CJ-2A Bend, OR **SOLD**

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $3800.

(10/17/2018) Could be worth a look.

“Great lil Jeep is liscensed for the road tags just need to be renewed. Everything works good. Has a 4 cylinder in it and it purs like a kitten just put new battery in it. Tires are in great shape. No trades”

1948-cj2a-bend-or87 1948-cj2a-bend-or88

 
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Year? CJ-6 Altoona, PA **SOLD**

• CATEGORIES: CJ-6 This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $6000.

(11/25/2018) This CJ-6 has a 3 point hitch and a rear PTO.

“-no VIN-tag or title
– rare push bumper
– plow rigging ( no plow)
– front winch, lever however to disengage has broken off (but still works)
– has a 3 pt Monroe hitch
– power take off
– the driveshaft is missing for rear PTO”

1956-cj6-3point-oh1 1956-cj6-3point-oh2 1956-cj6-3point-oh3

 
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1942 MB? Nampa, ID **SOLD**

• CATEGORIES: MB This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $4500.

(12/14/2018) It runs.

“I have a 1942 Jeep Willy’s flat fender all original runs but needs some work tires on will go with for right price otherwise it will have original wheels and tires 4500 with original wheels 6000 with aftermarket wheels and tires”

1942-mb-nampa-id

 
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Year? Flattie Gilroy, CA **SOLD**

• CATEGORIES: CJ-3A • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $4500.

(12/08/2018) This might be a fiberglass body on a 1972 CJ-5 chassis. Those Desert Dog tires sure are worn!

“Possible 70s maybe 60s.
Father passed. Have jeep parked for 18 years. Last on streets 90s. Have hard top to go with . selling hard top for 1500.”

year-flattie-gilroy-ca1 year-flattie-gilroy-ca2 year-flattie-gilroy-ca3a

 
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1948 CJ-2A Cold Springs, NV $444

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: Price dropped to $444.

(12/31/2017) No pics provided.

“Clean title . Original body, tailgate,frame, grill and hood.
T18 transfer case.”

https://reno.craigslist.org/cto/d/reno-1948-jeep-willys-cj-2a/6759244838.html