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No Updates Today

• CATEGORIES: News This site contains affiliate links for which I may be compensated.

The perfect spring weather here in Pasco meant Ann wanted to tackle the yard, which, being the supportive husband I am, means I too spent time in the yard. Then, when evening arrived, there was the final Games of Thrones to watch (yeah, we got hooked on that).

I’m hoping by Tuesday morning to have a post about the Willys Make Sense campaign. I’ve documented fourteen different ads used in 1950 and 1951, plus a variety of other documents that demonstrated how Willys-Overland attempted to change their branding and image both with consumers and with dealers.

Below: Ann built this manifold for distributing water for all her plants. I’m adding some finish work to the post upon which the manifold will hang.

2019-05-18-backyard-manifold

We brought in 2+ yards of gravel. Half of the gravel has been distributed around the pond.

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The other half will go along the beds next to the fence. 2019-05-18-backyard-gravel1

 

 
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Smokey Bear Postcard on eBay

• CATEGORIES: Artists/Drawings, Features, Postcards This site contains affiliate links for which I may be compensated.

Cool postcard. Too bad the jeep isn’t more accurate. This is a tribute to artist Rudy Wendelin.

View all the information on eBay

“VINTAGE SMOKEY BEAR POSTCARD – TRIBUTE JEEP.”

smokey-bear-postcard1 smokey-bear-postcard2

 
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1957 Photo of FC-150 w/ Louisville Health Dept Mosquito on eBay

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

Cool photo.

View all the information on eBay

“1957 Jeep FC Press Photo. City of Louisville. Transportation Division. Louisville & Jefferson County Health Department Mosquito Control Project.
Pages: 1
Details: W 10 x H 8 x D 0.1 Weight 1”

1957-louisville-health-deparment-fc150-photo

 
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1943 photo of Jeep stuck in the Solomon Islands on eBay

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

UPDATE: A different version of this photo is up for auction.

View all the information on eBay
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1943-11-15-bougianville-solomon-islands0 1943-11-15-bougianville-solomon-islands2

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Original Post March 22, 2014: “1943- U.S. Marines pull jeep from mud on Bougainville, Solomon Islands.” This was on eBay.

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1950 CJ-3A Clarinda, IA $13,500

• CATEGORIES: CJ-3A This site contains affiliate links for which I may be compensated.

Some more pics would be useful. No description provided.

https://www.facebook.com/marketplace/item/384627332121821/

1950-cj3a-clarinda-ia

 
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1949 CJ-3A Boulder, CO $25,000

• CATEGORIES: CJ-3A • TAGS: , This site contains affiliate links for which I may be compensated.

Looks nice.

https://boulder.craigslist.org/cto/d/broomfield-1949-willys-jeep-cj3a/6890203369.html

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“This is an all original Willys that was meticulously restored over the course of 2 years by myself. It was a frame off restoration down to every last nut and bolt. There is no bondo or fiberglass or rust on this baby. Everything works perfectly as it was originally designed to work and operate. The engine was completely rebuilt, the transfer case, the clutch all rebuilt. The electrical harness was replaced with a new exact duplicate. The exhaust is an exact duplicate of the original custom made in stainless steel.

The original carburetor was rebuilt and it starts on the coldest of winter days with the original 6 volt electrical system. The battery sits in its proper location in a case that looks like a vintage battery but actually contains a modern jell cell battery; one of the only minor alterations to the original. The battery has a turn disconnect on the cable so that when not in use I leave it hooked up to a 6 volt drip charge. Gas tank new, brakes rebuilt, E-brake works, knuckles rebuilt; front and rear bumpers attached with proper original rivets. I did not replace the original windshield but chose to re-install it after the paint.

Continue reading

 
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1946 CJ-2A Woodstock, IL $1800

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

Might be some value here.

https://www.facebook.com/marketplace/item/407506113166286/

“Solid body. No rust. Good frame and running gear. Very restorable. ”

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1946-cj2a-woodstock-il3

 
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1947 CJ-2A Eminence, AR $4000

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: Price dropped to $4000.

(05/31/2018) It appears to run and drive.

https://www.facebook.com/marketplace/item/473770116497473/

“Clean title
All original except for 12 volts.
Everything is new or rebuilt from water pump to transmission.
New 3 way Valve job
And 2 new valves and seats
I am posting this for my uncle”

1947-cj2a-eminence-mo

 
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1947 CJ-2A Lead Hill, AR $1800

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: Price dropped to $1800.

(10/30/2016) Built to be a drag racer.

“47 Willy’s has had custom work done. It’s sits on top for a ford running gear 2 wd. Motor is stuck from sitting.”

https://www.facebook.com/marketplace/item/712825232420893/

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Willys-Overland Saturday Evening Post Ads 1948-1949

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These are all the ads I could find on Saturday Evening Posts published between January 1948 and December 1949. Again, it seems Willys-Overland’s advertising was an exercise in experimentation. Some notes:

  1. City-And-City Campaign: The first obvious item is that Willys-Overland ran its wagon city-and-city campaign in 1948, but did not run all the ads produced in the Saturday Evening Posts (as documented here). Collier’s Magazine also got a few as did Life Magazine.
  2. W-O Graphic: In a November 11, 1946 (see 1946-1947 ads here), ad Willys-Overland used script for Willys Overland Motors. In December 21, 1946, the script was accompanied by the graphical representation of Willys-Overland in the form of an yellow “O”, colored red on the inside, with a yellow “W” atop that design.
    1946-12-21-willys-script-wo-logo
    The scipt disappeared in January on 1947, leaving only the W-O logo. In February and March of 1947 the W-O logo was absent from ads, but then in April of 1947 it made a brief return, before disappearing again.
    1946-10-w-o-badge
    In Febrary of 1948, the W-O logo reappeared, this time with the ‘Jeep’ logo hovering above it. That combo was used through May of 1948.
    1948-02-07-jeep-wo-logo
    In June of 1948, the ‘Jeep’ was dropped in favor of just the W-O logo. By July, the W-O logo disappeared for 1948 and 1949.
  3. CJ-2A Barely Advertised: Trucks and wagons dominate the advertising. There’s only one ad in two years for the CJ-2A and none for the CJ-3A. One reason for this is that Willys-Overland expanded their advertising to other magazines. The Farming magazines (Farm Journal, Country Gentleman, and others) were more CJ-ad oriented.
  4. ‘Jeep’ Product Badge: Through 1948 and most of 1949 Willys-Overland was advertising ‘Jeep’ Trucks and ‘Jeep’ Station Wagons. However, in late 1949 the company began a switch to WILLYS ‘Jeep’ Station Wagons (see October 15, 1949 ad), then the ‘Jeep’ name was relegated in December 1949 to a small (new) badge, while WILLYS became the more prominent branding once again. Here’s how the badge looked.
    1950-jan-07-jeep-product-badge
    In January of 1950, the company shortened WILLYS ‘Jeep’ Station Wagons to Willys Station Wagons, dropping the ‘Jeep’ entirely.

    1950-01-07-sat-evening-post-station-wagon-pg86-650px

    January 07, 1950 Willys -Overland ad in the Sat Evening Post, page 86. Note the use of the ‘Jeep’ badge and the return of WILLYS as the primary brand.

  5. From ‘Jeep’ to WILLYS: After February 1950, Willys-Overland dropped the ‘Jeep’ badge and the ‘Jeep’ branding of the wagon as a ‘Jeep’. Instead, the company went full WILLYS branding, as seen in the September ad below. This seems incredibly strange, given the company had finally won the Trademark for JEEP that year  (June 13, 1950 Awarded JEEP registered trademark).
    1950-09-23-sat-evening-post-willys-makes-sense-pg57-650px

    September 23, 1950, Willys-Overland ad in the Sat evening Post, page 57. Note that ‘Jeep’ has disappeared completely from the advertising.

    Why did Willys-Overland drop ‘Jeep’? I have no idea. But, it’s no wonder the average person is/was confused about whether a wagon is a ‘Jeep’ wagon or a Willys wagon!

  6. In October of 1946, Willys-Overland introduced the phrase, “Makers of America’s Most Useful Vehicles” within its ads. That phrase would accompany ads into the 1950s. However, in December of 1949, Willys-Overland introduced a new phrase, “World’s Largest Maker of 4-Wheel-Drive Vehicles”. This phrase was only used once in 1949, but a variation of that phrase would eventually grace Willys-Overland ads (or Willys Motors) in the form of  “World’s largest manufacturer of 4-Wheel-Drive Vehicles”. I don’t have dates for when the former was dropped and the latter adopted … yet.

Below are the 1948-1949 ads from the Saturday Evening Journal:
1948-1949-sat-evening-post-images-flat-650px

 
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Army Story Includes a General and Bob Hope

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

This story appeared in the August 12, 1950, issue of the Saturday Evening Post, page 56. It highlights the challenges of being an Army jeep driver.

1950-08-12-sat-eve-post-perfect-squelch-bob-hope-story-pg56

 
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1943 Bantam BRC-40 Postcard on eBay

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Postcards This site contains affiliate links for which I may be compensated.

UPDATE: Another of these postcards is now on eBay.

View all the information on eBay

“U. S. Army Signal Corps. Jeep Soldiers Out For Refreshments.”

1943-bantam-brc-40-refreshments-postcard1 1943-bantam-brc-40-refreshments-postcard2

Original Post February 20, 2014:

“You are bidding on a vintage 1943 photo postcard of a Jeep, soldiers and a lady. The card reads, Photo by U S Army Signal Corps. The card is postmarked Camp Pickett, VA 1943. The card is in very good condition.”

1943-bantam-postcard1

Continue reading

 
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1960 CJ-5 Buena Vista, CO **SOLD**

• CATEGORIES: CJ5 • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $5000.

Could be worth a look.

“1960 Willys Jeep Plow Truck. CJ5. 6 ft Meyer 3 way snow plow. In excellent condition for 59 years old. Has a new battery, two new snow tires, new clutch. Just need a bigger plow rig for our property. Plow and jeep work great. Has a V 6 engine. Miles unknown.”1960-cj5-c2 1960-cj5-c3 1960-cj5-co4

 
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1944 GPW Weed, CA $15,000

• CATEGORIES: GPW (Ford MB) This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(01/16/2019) Has a variety of updates.

https://www.facebook.com/marketplace/item/2404646146232086

“Message me for details. Too much too list. Imaculant vehicle. Original flathead with documented rebuild with less than 5k miles. Frame off restoration. 0 rust. Located in Weed. Ca. But I also reside in Mohave valley aria.”

1944-gpw-weed-ca95 1944-gpw-weed-ca96 1944-gpw-weed-ca97 1944-gpw-weed-ca98 1944-gpw-weed-ca99

 
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1948 “Lefty” CJ-2A Cody, WY $10,000

• CATEGORIES: CJ-2A • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(03/30/2019) No obvious rust. Looks to be a lefty.

https://www.facebook.com/marketplace/item/2293186794229333/

“In excellent condition. Seats have been re-upholstered. Its a 4 cylinder. Its been switched to 12 volt, but has the 6 volt generator if you want to put that back on. No rust, could use a paint job. The mileage is true miles. Clean title. A great old jeep, a blast to drive around!”

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1943 MB Remsen, NY **SOLD**

• CATEGORIES: MB This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $11,000. Has cracked frame.

 

“Fully restored army Willys jeep. 4cyl ,everything works. Trailer included. Standard shift, 4 wheel drive works.”

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1946 CJ-2A Sumner, WA $90000

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

May have MB body.

https://seattle.craigslist.org/tac/snw/d/orting-willys-jeep/6887640454.html

1946-cj2a-sumner-was8 1946-cj2a-sumner-was9

“1946 Willy’s Jeep with too much to list but I will try, 3.8 ford V-6 aluminum heads (extra motor), auto Transmission, extra transfer case complete. upgraded everything, extra wide custom front window flat class, upgraded axes, on board air compressor, holding tank, winch, off road lights, family roll cage, new top for jeep still in box, (old top- if out and wheeling);

new this winter- all four disc brakes all the way around, power steering, two speed wipers, two speed heater, viper security alarm with perimeter alarm, Bose speakers, pioneer stereo, back seat/ with seat belts with build in locking tool box with a quick disconnect, it is water proof for groceries if needed or beer, deer rack for hauling out, or hauling gear, tow hitch, all new gauges, complete fuel system flushed tank pulled with new sending unit and all is undercoated, locking gas tank, spare fuel tank, with switchable tank switch, half doors and bikini top, two hard tops for the jeep, interior lights, tilt wheel, spare tire, lock in hubs, reclining seats, nice mirrors— extra brain mounted just in case, on board welder, welder lead, air hose, wench remote cord….. storage boxes in rear and a deep glove box, must see… nice jeep, can not build it for this price”

 

 
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1953 CJ-3B Windsor, NY **SOLD*

• CATEGORIES: CJ-3B This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $2500.

Looks to be a project.

“1953 CJ3B Willy’s complete with transferable registration. Does not run trans is stuck in gear. Frame is solid tub is very solid considering being in ny a few small pin holes in the floor boards and a spot between the seats a little bit on the side. Comes with 540 PTO accessory”

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1953 CJ-3B Red Bluff, CA **SOLD**

• CATEGORIES: CJ-3B This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $2500.

Looks like a project. No description provided.

1953-cj3b-redbluff-ca1 1953-cj3b-redbluff-ca2 1953-cj3b-redbluff-ca3 1953-cj3b-redbluff-ca4

 
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1948 CJ-2A Prescott, AZ **SOLD**

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was Make Offer.

Seems there is some value here.

“Parts vehicle only no title no engine just the body the frame and the axles and wheels and tires make an offer and come pick it up”

1948-cj2a-prescott-ariz

 
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1951 CJ-3A National City, CA $6500

• CATEGORIES: CJ-3A This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(03/18/2019) Has some updates.

https://www.facebook.com/marketplace/item/2275775379328008/

“1951 Jeep Willy’s V8 304, 4 Speed Manual 4X4 Works just Fine Drives Super Strong. Holley Fuel Injection, MSD Distributer MSD 8.8 Spark Plugs Wires, MSD Ignition Box, Headers, True Dual Exhaust, 5 Point Harnness Seat Bealts, Runs/Drives. It’s a Fun Toy”

1951-cj3a-nc-ca0 1951-cj3a-nc-ca1 1951-cj3a-nc-ca2 1951-cj3a-nc-ca3 1951-cj3a-nc-ca4

 
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1947 CJ-2A Shelton, WA $1500

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

Needs work.

https://www.facebook.com/marketplace/item/285214435766562/

“No title. Has Arctic top and doors. Good running gear, 2.8 Chevy motor with it, Needs bell housing to make it work in the Jeep. Will trade for hot rod, old Chevy truck, or project vehicle. Make offer, cash or trade”

1947-cj2a-shelton-wa

 
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1948 CJ-2A Chico, CA $5200

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: Price now $5600.

(12/07/2018) It’s set up for a winch, but no mention that it is included.

https://www.facebook.com/marketplace/item/336798810361325/

1948-cj2a-chico-calif-6 1948-cj2a-chico-calif-7 1948-cj2a-chico-calif-8 1948-cj2a-chico-calif-9

“Registered, running and driving Willys CJ2A Jeep
Rebuilt axles
New Tires
Overdrive
F-134 motor
Rebuilt heater with new 2 speed motor
New Exhaust & muffler
New manual locking hubs
Fully re-wired with original style after market harness
Professionally rebuilt Carb “runs smooth”

Continue reading

 
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1953 CJ-3B Stites, ID **SOLD**

• CATEGORIES: CJ-3B • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $2000.

(01/30/2019) This might have an early set of Free-Lock hubs, but I can’t say for sure. Includes a half cab, though the rear glass is broken.

“1953 Willy for sell. Picture of Willy bought to restore. Have brand new engine and another body that will sell as package”

1953-cj3b-stites-id2 1953-cj3b-stites-id3 1953-cj3b-stites-id4

 
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The K And K Mower Patent

• CATEGORIES: Documents, Features • TAGS: This site contains affiliate links for which I may be compensated.

In February of 1948 Allan Keyser filed a patent for a side mower. It appears this became the design for the K And K Manufacturing Company’s Mower as seen in the brochures at bottom. You can view other early mowing apparatuses here.

“This invention relates to a mower attachment for the presently popular small, four-wheel drive, automotive vehicles popularly known as jeeps, and has for its principal object the provision of means whereby a mower bar can be quickly and easily attached to, or detached from, the vehicle so that it will be easily visible and easily controlled by the driver of the vehicle.

Another object of the invention is to provide highly efficient means whereby the angle of attack of a mower bar may be adjusted to suit the desires of the user and the requirements of the particular crop being harvested.”

1948-02-04-kayser-mower-patent-k-and-k1 1948-02-04-kayser-mower-patent-k-and-k2 1948-02-04-kayser-mower-patent-k-and-k3

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