The following analysis of Willys-Overland advertising was included as part of the 1951 book “Case Histories of Advertising When Oversold“. One example shows how Sunkist growers used advertising in WWII to switch users from canned fruit to fresh fruit and from occasional customers to steady customers. Not much detail in any of these, but kind of interesting (to me anyway).
1956 AD for 4-Wheel-Drive ‘Jeep’ Vehicles on eBay
This ad emphasized that “only 4-Wheel-Drive ‘Jeep’ vehicles do so many jobs so well!”. It appeared in the May 1956 issue of The American City magazine, page 177.
Willys/Kaiser/Jeep Plant Employee Badges
The price of these seems kind of high, but maybe they just aren’t my thing?
View all the information on eBay
“Vintage JEEP Toledo Plant employee badges. Condition is Used. Shipped with USPS First Class Package.
The badges are from between the 1940’s to the 1960’s. Notice how many different names the company went by during the years.”
1948 Jeepster Placentia, CA $10,750
I wonder why this has Kentucky plates?
https://orangecounty.craigslist.org/cto/d/atwood-cherry-red-jeepster/7018848404.html
“This Baby is a FAMILY passed down car. has a lot of value and well taken care of. Only Selling because time is flying by and we no longer have time nor space to keep. whoever takes this is leaving with a steal!!”
1951 CJ-3A Floresville, TX $3500
Has PTO. Needs a little work.
https://sanantonio.craigslist.org/grd/d/sutherland-springs-1951-willys-jeep/7026951630.html
“1951 willys Jeep 4cyl flat head 4×4 with PTO Jeep runs could use some Tlc needs wind shield glass”
1954 CJ-3B Auburn, CA $13,000
Another Cali jeep with a gold miner on the hood.
https://goldcountry.craigslist.org/cto/d/amador-city-willys-jeep/7028709714.html
“1954 Willys 3B high hood, really nice jeep , stock motor and running gear with 3 inch lift nice tires less than 400 miles on the jeep since it’s been rebuilt mostly driven on the weekends in good weather”
1973 CJ-5 Belvidere, TN $2200
Some body mods on this CJ-5.
https://www.facebook.com/marketplace/item/2222847298006155/
“258 inline 6 with a 3 speed runs great doesn’t leak any oil trans shifts good has 31/10.50s on it message me for more info would like to trade for a 5 speed Cherokee or a Comanche”
1952 M-38 Ahwatukee, AZ $7500
Looks to be an M-38 with some customizations, including a custom windshield.
https://phoenix.craigslist.org/evl/cto/d/phoenix-1952-jeep-willys/7028645255.html
“1952 Jeep Willys – Army. Runs, extra engine and many spare parts”
CJ-3A and CJ-3B Victoria, TX $600/Each
No pics provided.
https://victoriatx.craigslist.org/pts/d/nursery-2-willys-jeeps-cj3a-cj3b-600/7027049215.html
“2 Willys jeeps for sale
1954? CJ3B high hood flat fender
1949? CJ3A low hood flat fender
I was going to make one out of both but have lost interest, both roll easy.
$600 each or $1000 for both firm.
Both need restoration and are rusty.
I have other Willys’s and parts too.
Call me for details, no google texts!”
1963? CJ-3B Phoenix, AZ **SOLD**
UPDATE: **SOLD for $3500**
(09/01/2019) Though a late model CJ-3B (has the passenger side vent), it’s probably a 1962 or earlier as it still has the Willys stampings still on it.
“1963 ,cj3b,Willys,older restoration ,new wheel cyls,rebuilt carb.,a tiny bit of rust in the usual places ,runs and drives like an old jeep.”
1947 CJ-2A Kingsport, TN **SOLD**
UPDATE: **SOLD** Was $3850.
Body has had some work.
“1947 Willys CJ2A 4×4 runs and drives mileage unknown. Lots of new parts, new Steel tub bottom and LED brake lights, new rubber around windshield, new battery, Seats have thick foam bottoms and have been recovered. Go devil 4 cylinder engine T-90 transmission (original drivetrain). 4×4 works as it should. In pretty good shape overall. The front bumper is to mount a Warn 8274 winch. I have a TN title in hand. If you have any questions feel free to ask. The paint is bedliner coating.”
1946 CJ-2A Oklahoma City, OK $2500
It’s a project.
https://oklahomacity.craigslist.org/cto/d/oklahoma-city-1946-willys-cj2a/7027338788.html
“The first 3 pics are the jeep as it sets now. The next one is as it was 4 years ago. The rest are during a restoration in 2015 that never got finished and of the hard top that has never been on it since my dad built it the first time 15 years ago. The motor was rebuilt in 2015 but rear main still leaked and the centermost head bolt wouldn’t tighten (Dad tried). The hard top windows are made out of polarized tinting plexiglass or something, they’re nice. All the seats etc. are still with it. Everything’s a little rougher since 2015. Clean title and tagged. Had a lot of fun driving this to bike rallies in 2006-2009 era.
The price is for the ’46 Willys, the hard top, the original motor, and a 4.3 Chevy V6 Dad had thought about putting in it. Not parting out top (very rare) or anything else separately at this time. Come prepared to do your own loading 🙂 Text me… I don’t answer unknown numbers. Thanks, Four Oh Five 408 four six five five”
1956 CJ-6 Tucson, AZ **SOLD**
UPDATE: **SOLD** Was $7200
(11/21/2019) Looks in good shape.
“1956 Cj6 Jeep with newer hard top. Includes doors with crank windows and locking tailgate.
original F head drive train and 3 spd tranny. converted to 12V. not military- I just liked the olive drab look. kept maintained but not restored”
Happy Thanksgiving!
1947 Ad for Citizen’s Garage
This August 07, 1947, ad in the Sullivan Daily Times out of Sullivan, Indiana, highlights the services Citizen’s Garage provides. The Hudson and Willys-Overland dealer highlights its full range of services in the ad, which also features a photo with several jeeps.
1949 Ad for the Jeep and the GE Welder on ebay
This ad is for sale on eBay and appeared in the January 31, 1949, issue of Time Magazine, page 56.
1957 FC-150 Woodinville, WA eBay
Has a variety of updates. Both driver’s side tires look a little low.
View all the information on eBay
“Willys–1957 FC 150. Forward Control cab over engine pickup. Rare 4 wheel drive cabover pickup with Buick v-6, T-98 four speed with Warn overdrive and a Koenig PTO winch. Even rarer with no rust issues! One just sold on another website for over $25,000 and it was and original 4 cylinder (75 hp versus 135 hp), only a 3 speed and no winch. My reserve is much lower than that! Cool to drive around except that every time you stop someone has to ask “What is that? This was the first one I ever saw and had to buy it and I’ve only seen one since. This rare beauty includes:
Buick 198 V-6
T 98 four speed trans. with Warn Overdrive (16 forward gears!)
Newer clutch Continue reading
1959 CJ-3B Crossville, TN $21,000
Looks like a nice build. It appears to have the Hudson steering mod.
https://www.facebook.com/marketplace/item/2463498910599628/
“1959 Willis CJ3B late model 232 6 cylinder overdrive pto winch dual fuel tanks lockout hubs on all 4 wheels positive traction great antique Willis with tons of others options”
1943? Flattie Sherwood Park, Alberta, Canada $7300
UPDATE: Price dropped to $7300US.
(09/27/2019) Lots of updates to this custom flattie. The body is supposed to be a 1943 body, but it’s got a tailgate.
View all the information on eBay
“Well built expedition unit for trail or street. Powered by a EFI Vortec 4.3 liter V-6 coupled to a full syncro T-19 tranny with 6:40 to 1 low gear. Dana 20 gear drive with Tom Wooks drive shafts. Dana 44 diffs. (3.54 ratio) equiped with ARB Australian air lockers front and rear. Four wheel vented and cross drilled disc brakes. On board air with volume tank and tire inflator. Power steering and tilt with Grant wheel. Power brakes, 8274 Warn winch with synthetic line rope. CB radio plus hard wired for ham radio, and dual rear mounted batteries.
Heat and defrost for winter plus heated drivers seat. RCI race harness. Comprehensive internal roll cage to frame. (5) 35×12.50 x15 MT radials on 15×10 wheels. Flexible YJ leaf springs. This 1943 reinforced rust free body is mounted to a 1979 Jeep CJ5 boxed frame that is clean and rust oiled. This jeep was pro built in 1996. I am the second owner for the last 11 years. There is a comprehensive build book listing all part numbers, complete with electric diagrams that you will appreciate.”
C Cab Berry Mini-T Roanoke, VA $6500
Now this is some serious vintage 1960s here. Check out the weather sides. My neighbor had the convertible version of this model. It was fun to drive around the neighborhood.
https://www.facebook.com/marketplace/item/404810416861129/
“Based on 1967 VW pan. Killer 70s custom barn find in storage since 2003 Virginia state inspection date. Engine fires, good title. Great winter project / spring show stopper. Located near Roanoke VA will ship”
1946 CJ-2A Lenoir, NC $4500
Could be worth a look. I can’t tell how solid the body is.
https://www.facebook.com/marketplace/item/545839329498388/
“46 Willy’s New shocks , gas tank ,steering , intake Manifold and exhaust Manifold and new exhaust Solid rubber tires Climbs like a mule All numbers match”
1946 CJ-2A Norcross, GA $21,000
No description provided. the jeep has been refurbed with some minor mods.
1946 CJ-2A Lookout, WV $13,500
Looks solid. Might have a new tub.
https://www.facebook.com/marketplace/item/529463691226497/
“Off frame restoration. 12 volt conversion. Front disc brakes.Powder coated wheels.OEM cloth wiring. All parts are rebuilt or new. Price is negotiable”
Struck Mini Jeep Calera, AL **SOLD**
UPDATE: **SOLD** Was $1000.
This mini beep jeep only needs a new chain link (master link) to be drivable.
“Mini beep jeep, wooden jeep, brand new, forward and reverse, 212cc engine, needs chain link to drive”
1950 CJ-3A Clarksville, IN **SOLD**
UPDATE: **SOLD** Was $3500.
(09/10/2019) It’s a project, but not clear what needs to be done.
“Hard to find 1950 Willy’s CJ-3A with soft top and tail gate. Has a manual transmission and a rebuilt motor. Would make an excellent project. Asking $4000 OBO.”