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1947 Wagon Lexington, KY **SOLD**

• CATEGORIES: Willys Wagons • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $3250.

There’s plenty of work to be done on this wagon. I just liked the old lettering along the side. The hood  has the pre-war W-O design on it.

“For sale 1947 willys jeep overlander. No motor or trans. Asking 3250.00 obo make a great project. Has tenn title”

1947-wagon-lexington-ky1 1947-wagon-lexington-ky

 
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1947 CJ-2A Boring, OR $3900

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

Runs, but not road worthy. Has Suzuki Samurai axles.

https://www.facebook.com/marketplace/item/552624562252854/

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“Note: … It Runs now. Still nds work but moves under it’s own power! if u see this ad, YES its available. ….47 willys jeep, Cj2a. Awesome shape, see pix, no rust bucket here! Has tasteful mods. But not hacked apart like most. Original flathead 4cyl. Engine. Samurai axles, disc brake front. 4″ superlift springs, Gm tilt column, 12v conversion. Was a great ol’ huntin rig. Got put in barn for last 5 to 7 yrs. Got it running still needs dialed in. So No u can’t *drive it home sorry. Have clear title in hand. Price is $3900 cash only, no trade. Go see the rest and you’ll realize its a good deal on this 1! Bring trailer and cash if u want to check it out.”

 
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1951 CJ-3A Port Angeles, WA $5500

• CATEGORIES: CJ-3A • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Still Available? This is still listed on Facebook.

(08/06/2019) This is a definite 80’s throwback build. The diamond-plating, the engine selection, the high-back bucket seats, and the bobcat hood were all popular northwest mods.

https://www.facebook.com/marketplace/item/497639894112432/

“Thinking about selling my 1951 Willy’s, it has a 151 iron duke 4 cylinder Chevy engine with a 3 speed manual, power steering and a Chevy tilt wheel, 33×13.5 R15 TSL boggers that are almost, new shocks, a 9,000 lb winch, comes with soft doors and soft top, it needs some minor things here and there, but it runs and drives, looking to get 5,500”

1951-cj3a-portangeles-wa01 1951-cj3a-portangeles-wa0 1951-cj3a-portangeles-wa1 1951-cj3a-portangeles-wa2

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1951 CJ-3A Yakima, WA $1000

• CATEGORIES: CJ-3A This site contains affiliate links for which I may be compensated.

Not sure how much value is here.

https://www.facebook.com/marketplace/item/1539220572891825/

“Project jeep. 1951 flat fender willys. Toyota rear ends, 4.3L v6 engine. 350 turbo tranny automatic. 209 transfer. Mileage is unknown, just picked a number for the listing. Owner doesn’t have time for a project. Open to trade for cows, 4 wheelers, what else you got?”

1951-cj3a-yak-wa9

 
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Hubcap Branding by Willys Overland/Willys Motors

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

For decades car makers have used hubcaps as a way to promote their brands, so it’s not surprising that Willys-Overland and Willys Motors also did that, specifically with W-Os and Ws. Now, I’m most definitely no hubcap expert, but I’ll take a stab at this anyway based on some Google searches (what could go wrong with that?).

In Willys-Overland’s case, one of the earliest examples of the W-O branding appearing on a hubcap was this 1932/1933 Overland 8-88s:

By 1939 (possibly earlier), the Willys-Overland sedan was sporting a more familiar arrangement, a large W over a broken O:

Based on that hubcap, we can also date the original version of this sign, which pops up on the internet quite frequently, to the late 1930s:

Willy_s_car_sales_sign_1024x1024

In 1940, Willys changed it up to show WILLYS in all caps:

For the 1941 Willys Americar, the company created a much fancier hubcap:

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Early 1950s: The W Logo

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

(This is an extension of the hubcap post above, but also covers how the angular W was used in other ways)

In 1952, Willys-Overland introduced the Aero line of cars. They sported a new hubcap that featured only the W, along with a W on the front of the car and Willys script along the side.

The hubcap would be used throughout the Aero car line for the next four years.

1952-05-03-sateveningpost-aero-ad-pg78-lores

Note that this May 03, 1952, ad from the Evening post includes the Jeep logo and the new angled W logo for marketing purposes. The anglular W logo would end up on the front of Aeros, on the covers of a variety of documents as well, such as parts catalogs.

The 1952 Mechanic’s Manual below shows how the W logo was used on covers.

1952-mechanics-manual

1952 Manual with the W logo on it.

This page is from a 1952 owner’s manual; it demonstrates that the Willys-Overland Export Company had already been formed by 1952, so it was a pre-Kaiser creation.

1952-owners-manual-w

Here’s a good shot of the angular W on the grille on they 1952 Aero Ace. Note the Willys script logo along the passenger side fender.

willys-aero-w

In 1954, I’m sure just to make my life documenting hubcap history more difficult, Willys introduced a new hubcap with a circle around the W on the Willys Aero Ace. What other models may have sported this hubcap I couldn’t say:

1954-willys-aero-ace-hubcap

Also, in 1954, Willys offered a dual concentric circle hubcap, a design used later on the  Surreys (Galas) starting in 1959. However, these were all red. The one below looks like it could have been an aero cap:

red-hubcap-willys-aero

1954-aero-eagle

1954 Aero Eagle

In 1955, Willys Motors introduced the Willys Bermuda, which sported a brand new hubcap design:

1955-willys-bermuda-hubcap

The Aero cars were discontinued in 1955, with some (or all) tooling eventually shipped to Brazil. The angular W logo would mostly disappear after 1955, but a few ripples remained. For example, the plain W re-appeared on the DJ-3A hub caps starting in 1956,

willys-aero-dj3a-hubcap

Close up of an early DJ-3A hubcap.

Sometime after 1959, with the introduction of the DJ-3A Surreys (and Gala’s for export), Willys re-introduced the concentric circle W hubcap design:

willys-surrey-hubcap

I doubt that this is a complete list of Willys-related hubcaps or of the angular W, so I welcome corrections for those that know more about this than I do!

 
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Late 1950s Meyer Snow Plow Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 32-page snow plow manual includes a variety of jeep-related photos.

View all the information on eBay

“Here I have an Excellent Condition 32-Page Brochure
MEYER SNOW PLOWS SNOW PLOWING MANUAL
Measures about 8 ½ x 5 ½ inches
Near Mint condition except it has 2 holes punched to fit in a ring notebook
Has some great photos inside of 1950s vehicles
including several Willys Jeeps”

meyer-plow-brochure0 meyer-plow-brochure1 meyer-plow-brochure2 meyer-plow-brochure3 meyer-plow-brochure4 meyer-plow-brochure5 meyer-plow-brochure6

 
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Year? MB? Colorado Springs, CO $4500

• CATEGORIES: MB This site contains affiliate links for which I may be compensated.

Listed as a 1954, it looks to be an MB/GPW with a CJ hood and grille.

https://denver.craigslist.org/cto/d/colorado-springs-1954-willy-jeep/7051700795.html

“1954 Willy Jeep for sale. Runs, newer tires and new battery. Top comes off.”

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Year? CJ-3A? Dripping Springs, TX $500

• CATEGORIES: CJ-2A • TAGS: This site contains affiliate links for which I may be compensated.

Listed as as 1946 Cj-2A, it looks more like a CJ-3A. If the top only has surface rust, then there could be value here.

https://austin.craigslist.org/cto/d/dripping-springs-1946-jeep-cj2a/7051726516.html

“Need parts? has a Koneig hard top with doors. Engine ran when last tuned off.”

1946-cj2a-drippingsprings-tx1 1946-cj2a-drippingsprings-tx2

 
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1951 M-38 Fountain, CO $6500

• CATEGORIES: M-38 This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(01/03/2020) Modified and solid looking M-38.

https://cosprings.craigslist.org/pts/d/fountain-1951-willys-jeep/7047559817.html

“1951 Willys Jeep. Clean Colorado title. Runs great. 289 Ford engine. Automatic transmission”

1951-m38-fountain-co0 1951-m38-fountain-co1 1951-m38-fountain-co2 1951-m38-fountain-co3 1951-m38-fountain-co4

 
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1949 CJ-3A Magnolia, TX $3600

• CATEGORIES: CJ-3A This site contains affiliate links for which I may be compensated.

Needs some brake and body work.

https://houston.craigslist.org/cto/d/magnolia-1949-willys-jeep/7049852292.html

1949-cj3a-magnolia-tx1 1949-cj3a-magnolia-tx2 1949-cj3a-magnolia-tx3 1949-cj3a-magnolia-tx4

“MOTOR RUNS GREAT
4 CYL FLAT HEAD / 4 SPEED 4X4
ODOMETER READING IS 03192.1
VERY NICE WINCH, TOW BAR, DECENT TIRES W/ SPARE / IT’S ALL HERE
NEEDS BREAK WORK AND WATER PUMP TO BE ABLE TO DRIVE AND SOME GOOD TEXAS TLC
I AM ASKING 3600.00 CASH OBO / POSSIBLE TRADES BUT CASH IS ALWAYS BEST”

 
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1948 CJ-2A Hesperia, CA **SOLD**

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $3000.

(12/08/2019) It’s a big project.

“1948 Willy Jeep Great project if you are interested in setting up and creating your own ride. All parts are here just no time to do the project, looking to clear up garage space. Pink slip on hand. I have engine, transmission, bell housing, hood, windshield, all part to complete the build.”

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CJ-2A Body Sulphur, LA $500

• CATEGORIES: Body Parts, CJ-2A, Parts This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(08/16/2019) This body has had lots of work done to it.

https://lakecharles.craigslist.org/pts/d/sulphur-cj2a-willys-body-for-sale/7049702426.html

cj2a-sulphur-tx1 cj2a-sulphur-tx2 cj2a-sulphur-tx3

“During a frame off restoration we realized the body we have does not match the frame. The body (tub, fenders, hood, front and rear bumper) is for a ’48 vintage CJ-2A. Fenders and hood are in excellent shape. Hood has a customized box that was installed to accommodate the non-stock (for the body) engine. Tub is in average condition. Body mount channels on the bottom have some wastage and will need to be replaced. The storage bin under the passenger seat is missing. Otherwise, repairs have been made to previous wastage. We need to make room for the new body.
Entire body was on an operational chassis and was driven. As-is, it is functional. Restoration will require attention in the above areas.
I also have the front grill and windshield. Am not sure if I’m going to repurpose those but if not, they will be included with this body.”

 
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Edgar Kaiser’s 1955 Testimony About the Kaiser Willys Merger

• CATEGORIES: Documents, Features This site contains affiliate links for which I may be compensated.

In the summer of 1955, Edgar Kaiser Sr. provided testimony to the United State Senate, Subcommitte on Antitrust and Monopoly, regarding the car industry, specifically the history of the  Kaiser Motors Company, it’s post war challenges and how/why it merged with Willys Overland.

There’s lots of interesting details in here, but my takeaway is that Kaiser didn’t believe Willys-Overland was properly leveraging the opportunities of the consumer market for four-wheel-drive vehicles. Moreover, Kaiser had a better dealer network for selling vehicles than Willys-Overland had been able to create.

So, some of this info is useful for understanding the mindset of Kaiser as to the challenges Kaiser Motors faced, before buying the assets of Willys-Overland, and the reasons the company purchased W-0. Given we will be covering the marketing aspect of this time period, it makes more sense why the new Kaiser Willys entity produced so much new literature for the sale of jeeps. Kaiser simply didn’t believe Willys-Overland execs were doing enough to promote jeeps and their capabilities to consumers.

I’ve taken snap shots of the entire testimony, which can also be found online here.

1955-06-15-edgar-kaiser-anti-trust-subcommitte-testmony1 1955-06-15-edgar-kaiser-anti-trust-subcommitte-testmony2 1955-06-15-edgar-kaiser-anti-trust-subcommitte-testmony3

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Arps’ Blackhawk Snow Plow

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: This post from 2013 originally consisted of a brochure from eBay, but for this update I’ve added some additional brochures and Tom’s video showing how he uses the Blackhawk snow plow in Northern Wisconsin. The Arps Corportation manufactured these plows out of New Holstein, Wisconsin. Near the end of the video he shows how he mounts the plow and manual adjusts the angle using a chain.

arps-blackhawk-snowplows1-lores arps-blackhawk-snowplows2-lores

Prices as of 1948:

index-1948-industrial-equipment-pg6

Other material:

1940s-blackhawk-snow-plow-arps-corporation-wi

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1943 Photo of Ford GPAs (SEEPS) on eBay

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

These Ford GPAs were apparently photographed along a New York waterway, but there’s no caption to confirm that.

View all the information on eBay

“1943 Press Photo US military amphibious jeeps on waterway in New York. This is an original press photo. New York – (Swim) jeeps Photo measures 10 x 8.25 inches. Photo is dated 04-20-1943.”

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1961 4WD Parkway Sedan Delivery Concord, CA $7500

• CATEGORIES: Willys Wagons • TAGS: This site contains affiliate links for which I may be compensated.

Apparently, still needs a little work, but looks good.

https://sfbay.craigslist.org/eby/pts/d/rodeo-1961-willys-sedan-delivery/7051458423.html

“Willys sedan delivery 4X4 wagon 90 % orig. runs and drives still needs some finishing current registration . has 226 six cyl. engine and three speed transmission lots of new parts 7500.00”

1961-parkway-wagon-ca0 1961-parkway-wagon-ca1 1961-parkway-wagon-ca2 1961-parkway-wagon-ca3 1961-parkway-wagon-ca4

 
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1944 MB Porterville, CA **SOLD**

• CATEGORIES: MB This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $8500.

This does not run.

“Willy’s 1944 MB Jeep. Needs total restoration. Does not run. Comes with four Combat rims not the wheels on it in the photos. Rare variation of the Jeep one of the few made for beach landings. Originally equipped with T-1 air compressor oversized 750-16 tires, special spare tire mount and foot still has special instruction plaque on dash for tire pressure. Sold as is. Bill of sale only”
1944-mb-porterville-ca2 1944-mb-porterville-ca3

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1948 CJ-2A Provo, UT $3500

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: Still Available.

(12/30/2019) Might be a good price. Will need some work.

https://cars.ksl.com/listing/6098199?ad_cid=12

“1948 Willy’s. 4000 OBO
Overall, pretty impressive for a 71 year old vehicle. Starts, runs, and drives. I’ve taken it in multiple long drives.
With that said, there’s a few thing that need attention. The clutch, although it works, makes a sound. I bought all new clutch parts but haven’t installed. Throw out bearing, forks, cables, clutch, etc.
The brakes recently stopped working and I haven’t had time to look at it. Up until very recently they worked.
One of the pictures shows the exhaust manifold which smokes a little bit when you first start it.
I also have a newly rebuilt carter carb that’s original but there’s an aftermarket one in there now. It works fine but I wanted original. So I’d send you with the new clutch and carb.
I know it’s not perfect but a great Jeep that just needs some attention I don’t have time for.”

1948-cj2a-provo-ut1 1948-cj2a-provo-ut2 1948-cj2a-provo-ut3 1948-cj2a-provo-ut4

 
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1958 CJ-5 Knights Landing, CA $3500

• CATEGORIES: CJ5 This site contains affiliate links for which I may be compensated.

Could be worth a look.

https://sacramento.craigslist.org/cto/d/knights-landing-willys-1958/7050961774.html

“Fair Condition, Runs good, No problems.”

1958-cj5-knightslanding-ca2 1958-cj5-knightslanding-ca3 1958-cj5-knightslanding-ca4

 
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1949? Flattie Estacada, OR **SOLD**

• CATEGORIES: CJ-2A, CJ-3A This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was $1000.

Appears to have a modified WW2 body. Not sure how much value is here.

“Clean title set up for v8 no engine or trans fiberglass flip hood headers radiator steer gear and pump for v8 with it body is rough comes with a 4cyl Mercedes diesel out of a 240d around 10k on rebuild the plan was manual trans with samurai t case firm on price”

1949-cj3a-estecada-or1 1949-cj3a-estecada-or3 1949-cj3a-estecada-or2 1949-cj3a-estecada-or4

 
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1948 CJ-2A Riverside, CA $1000

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

Project or parts.

https://inlandempire.craigslist.org/cto/d/riverside-1948-willys-c2a-project/7052113685.html

1948-cj2a-riverside-ca1 1948-cj2a-riverside-ca2

“I have a project that I never took on and it’s time to find someone who can put the time and effort into this vintage classic.

It will need to be hauled away by buyer.

Come take a look at this Willys which has lots of potential.
$1000 or make me an offer.”

 

 
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1948 CJ-2A Silverton, OR $5000

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: Price now $5000.

https://portland.craigslist.org/clc/cto/d/saint-benedict-1948-willys-jeep/7050626592.html

“Starts runs and drives”

1948-cj2a-silverton-wash7 1948-cj2a-silverton-wash8 1948-cj2a-silverton-wash9

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1951 M-38 Greenwood, CA $4000

• CATEGORIES: M-38 This site contains affiliate links for which I may be compensated.

UPDATE: Price dropped to $4000.

(07/06/2019) This is a project that will need lots of work.

https://goldcountry.craigslist.org/cto/d/greenwood-1951-willys-m38-jeep/7052088403.html

1951-m38-greenwood-ca12 1951-m38-greenwood-ca2 1951-m38-greenwood-ca3 1951-m38-greenwood-ca4

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1946 CJ-2A Campbell, CA **SOLD**

• CATEGORIES: CJ-2A This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** $6200

(10/18/2019) Has an inline 6, but it doesn’t look to me to be a spitfire.

“1946 cj5 jeep, all has been replaced, motor rebuilt,all new brake system, new clutch/ and pressure plate, new tires etc, too much to list. this is a must see jeep,”

1946-cj2a-campbell-ca1 1946-cj2a-campbell-ca2 1946-cj2a-campbell-ca3 1946-cj2a-campbell-ca4