Thanks to Andy for taking photos of his oversize truck brochures. These are framed and behind glass, so he had an understandably difficult time getting good photos. The first two are domestic brochures. The third is a French version of this Willys truck brochure.
Comparison of Five Wagon/Truck Brochures
UPDATE: Here’s an updated version of the post that separates the 1950-1952 oversize truck brochure from the sedan delivery wagon brochures with similar designs.
Originally Published Feb 26, 2021: I was inspired to purchase and learn more about the brochures below after realizing that a poster I saw during a visit at Dave Antram’s place in 2013. Here’s a photo of it:
While I originally thought these brochures were all printed in early 1950, I’m now less certain, as Colin pointed out that #1 (4WD Willys Truck) mentions “Key Starting”, which appeared in 1952. In addition, one of the truck brochures has “1951” printed on the subheading. I suspect we’ll never get firm evidence on the publish dates of these:
You can view the original scans using the following links:
- The upper right New Willys Sedan Delivery with — Hurricane 4 Cylinder Engine (Copper?)
- The upper left New Willys Sedan Delivery with — Hurricane 4 Cylinder Engine (blue)
- The lower left Sedan Delivery Export brochure with the “New” Hurricane (red)
- The lower right Sedan Delivery with “Famous” Hurricane is here (blue):
And now the trucks from the same period. I don’ have full scans of the bottom two trucks:
- The upper left NEW 4WD WILLYS Truck brochure
- The upper right NEW 1/2 Ton WILLYS Truck brochure
- The lower left is of a French 4WD Willys Truck brochure:
- The lower right brochure is a 1951 Willys 4WD Truck Brochure:
Then there is this oddball Willys Delivery Sedan brochure that has the same front as the brochure above, but unfolds differently, is black and white, and has content arranged differently on the interior pages:
1944 Five Army Auto-Mechanics Courses **SOLD**
**SOLD** Scottie has laid claims to these books …
These five books were published for the military services in May of 1944 and have courses on various aspects of Auto Mechanics. I bought these hoping to find some jeep info, but found none. Still, this may be of interest to some WWII buffs (mostly non-military automobile mechanicals).
1. C0URSE 1-THE ENGINE – BOOK IS MISSING BACK COVER AND FRONT IS SOILED. NO TORN OR MISSING PAGES.
2. COURSE 2-COOLING, LUBRICATION, AND FUEL SYSTEMS. SOME WATER DAMAGE ON PAGES. BUT COVERS ARE IN GOOD SHAPE. NO TEARS OR MISSING PAGES.
3. COURSE 3-AUTOMATIC ELECTRICITY-WATER DAMAGE AND CREASES ON FRONT AND BACK COVERS-NO TEARS OR MISSING PAGES. BACK COVER HAS A SMALL TEAR.
4. COURSE 4-THE POWER FLOW. MISSING FRONT AND BACK COVERS BUT NO TORN PAGES OR MISSING PAGES.
5. COURSE 5-CHASSIS UNITS. FRONT AND BACK COVERS ARE SOILED BUT NO MISSING OR TORN PAGES.”
1942 War Production Board Father’s Day Poster Bantam BRC-60
The War Production Board produced several different “Father’s Day” posters (other posters at the gov archives), including this one with an illustration of a Bantam BRC-60. It also included a letter, though it’s not clear to me how the letter and poster would have been displayed (newspaper? magazine?). Father’s Day fell on June 21st in 1942.
Photo of Pouliot’s Dealership w/ Jeeps
Mike shared this photo that was floating around Facebook. It’s possible that this was a Minnesota dealership, as a few research nibbles seemed to send me there, but I couldn’t confirm anything. I imagine this was taken between 1963-1965, given he models shown.
1944 Article on “WAC Jeep Day” in Fort Worth, Texas
This May 18, 1944, article in the Fort Worth Star-Telegram describes the upcoming “WAC Jeep Day”. The Fort Worth recruiting team would offer free jeep rides to those women who fit the WAC’s specifications. I’m guessing the women had to be “U.S. citizens between the ages of 21 and 45 with no dependents, be at least five feet tall, and weigh 100 pounds or more.”
1946 ‘Come in and Drive a Jeep’ Ad
Instead of qualifying for the WACs, it might have been easier to wait two years and drive a jeep with no strings attached! This ad published in the May 29, 1946, issue of the Knoxville News for the Sam Horne Company shows a woman test driving a jeep.
1945? Photo of CJ-2 with Compressor
There’s not specific date for this photo of a CJ-2 sporting a large compressor that’s powering a jack-hammer. This photo is housed at the National Museum of American History.
https://americanhistory.si.edu/collections/search/object/nmah_1814581
1960 CJ-5 Lake Orion, MI **SOLD**
UPDATE: **SOLD** Was $2500.
This has a rear PTO.
“Barn find.Nice running little jeep. Needs full restoration. Has PTO off back.Cash only no trades.”
1952 M-38 Weatherford, TX $8000
UPDATE: Still Available.
(12/03/2020) Runs and drives, but body sounds rough.
https://www.facebook.com/marketplace/item/179951393742292
“1952 Willys Jeep M38 Comes with Bill of sale Trail Engine Runs and Drives Trans goes thru all gears Electric fuel pump Not original seats New Brake Lines New Master Cylinder previous owner put thick rubber on the floor with stainless steel plate on top of floor pans for reinforcement, the original floor pans are very rusty The M38 is a 68 yr old it has rust, and is a project. Kinda Rare only 60k produced Also has an Ultra Rare Arctic Top with the doors. Rear hatch also opens up. Appears to be in good condition. I can send more pictures upon request.”
1949 Jeepster Montgomery, TX $10,000
UPDATE Still Available.
(01/01/2021) Appears in good shape.
https://www.facebook.com/marketplace/item/1795291390628678
“Fun car. Head turner for sure. Great parade car. Runs and drives great. It’s 71 years old so it’s got it’s leaks and quirks but easy stuff to manage. New water pump, fuel pump and fuel filter. Three on the tree manual. Seats and top are all in really good shape. I’ve had it serviced in the last year by a mechanic. Trying to get my garage back and ready to play with something else. Serious inquiries only.”
Year? CJ-2A Graham, TX **SOLD**
UPDATE: **SOLD** $3900.
(01/12/2021) This may have a 3A body and be built from various parts.
“**LOCATED IN GRAHAM, Tx Must pick up there**
Willys Jeep. The body has been bondoed and painted. It has an inline strait four-cylinder and a new carburetor. The tires are in good condition. Plexy glass window comes with it. We are not able to get it to run.”
1945? VEC? CJ-2A Oklahoma City, OK No Price
There’s no price on this and the pics aren’t very helpful, but the rear hubs suggest this could well be a 1945 CJ-2A. Also, the serial number appears to start with a “1”.
And the Packing Continues . . .
Over the past year, thanks to the pandemic and my Mother-in-Law’s health issues, we’ve traveled less. This has left more money to purchase vintage jeep documents. I purchased enough that I got behind on organizing them, so packing has been a good excuse to spend the past two days restructuring the binders so everything can fit.
There are binders of company brochures, 3rd party special equipment brochures, magazine articles, dealer newspapers, catalogs, and ads. This effort has been fueled by reader donations and ad revenue, along with gifts of from readers, so thanks to everyone out there! I see myself as the temporary custodian of these. My hope is to donate this collection in the future so others can benefit later. Much of the information on that table has been published on eWillys.
The binder on the lower right contains issues of Kaiser-Willys News, Willys News, and Jeep News produced from 1953-1963. I’d estimate I have roughly half of the issues produced. It also contains a couple issues of the mid-1950 Globe-trotter magazines (I believe there were more than 20 plus issues of those produced .. a guy in the midwest told me a few years ago he had two dozen or so he wanted to sell, but wanted $1000 for them; I couldn’t justify that on my budget at the time).
The set of binders shown below houses only domestic jeep-related brochures produced by Willys-Overland and Willys Motors (so roughly 1945-1962 … so, for example, there are no spec equipment brochures in those binders). I’d call this the core of my collection as I’m attempting to get all of these I can, including revisions to certain brochures (see next two posts). Unfortunately, some of the early brochures do not fit into the 8″x11″ binders, so I also have some large portfolio binders to house them (and large print ads, some posters, and other items) as well.
One goal of this collection had been to write an advertising history of Willys-Overland/Willys-Motors/Kaiser-Jeep, which showed the progression (and missteps) from the jeep as a 4-in-1-tool, to a jack-of-all-trades utility vehicle(s), to jeeps-as-a-fun toys, which the journey is the reward.
Part of the reason for making the smaller history posts over the years has been to write such a book in small parts; well, that and to determine if there was anything to write about. Because of this approach, there is plenty I can assemble from the site posts at this point to create a book framework, but there is still much more work to be done on that type of book.
At this point in life, I don’t want to write a book and simultaneously run the website, since for me that’s a 7-day a week proposition. Because, once I start writing, my head is so busy with ideas, and the need to write them down, that I can’t not write. I become obsessive, which is really the only way I can get big projects done (perhaps others can multi-task better?). After SLAG, which was two solid years of research and writing, I had to take a long break as I was mentally exhausted.
So, will a book arise out of all this? I’d say it’s a strong maybe, with a litany of qualifiers (Ann’s health, demand of the new home and property, and others). Whatever happens, I’ll keep collecting these brochures …
Somehow, this short post became a long one … how does that happen? Was I avoiding packing? Maybe …. Well, back to packing!
Revision Comparison of DJ-3A Form 59-06
While packing, I discovered I had two different version of this DJ-3A Dispatcher brochure from 1959. Willys-Motors published this brochure as Form No. 59-06, but then republished it under Form No. 59-06 R1.
The biggest visual change happens on the folded out page, where an extra yellow box has been removed and the text header repositioned.
The biggest textual change seems to be the subtraction of the “cast-in-head intake manifolding” from the foldout page in the gray area to the back page of the revision brochure, burying it under the specifications section under ENGINE.
It’s not clear to me that it was worth reprinting the entire ad for that change, but maybe I’m missing something.
This is the unfolded interior page:
This is what I call the back side of the unfolded page:
1961 CJ-5 Brochure Revision Comparisons
This is another set of brochure-and-revised-brochure that I didn’t realize I had. The 1961 CJ-5 brochure Form No. 61-06 was revised to 61-06 R2 (I’ve not seen a 61-06 R1). One reason may have been the Specifications area misprint of the ring and pinion ratio of 5:38 on the original brochure, then updated to 4:27 on the revised one. There addition of the ventilating windshield verifies that it was still around as of 1961. There other changes are in red.
This is the unfolded interior:
This is the unfolded backside. For some reason, the spring specs were revised, too.
1963 Wagon? Stillwater, OK **SOLD**
UPDATE: **SOLD** Was $9500.
Mike spotted this wagon on eBay. It’s got all correct nomenclature (note that the Gov plate images I have all spell ‘Traveller’ with one L). But, it doesn’t have the correct flat rear wheel wells for sideways seats. So, is it actually a Parkway Conversion?
“Up for consideration is an original, unrestored 1963 Willys Jeep Traveller. This is a very rare Jeep with production of the 4×4 version less than 1000 units, it came out of Oregon a few years ago and has remained pretty much as found. The Traveller has the original roof tire, the optional front mount Koenig pto driven winch and the optional Overhead Cam Tornado 6 motor. Starts and runs as it should with most all guages and lights operable. I have recently purchased and installed new tires to include the spare. There is structural rust in the floor and also in the roof at the drip rail area that has had some amateur repair done long ago. There are other areas of less serious rust but overall a very restorable jeep, restore or enjoy it as is. Full payment due within 7 days unless prior arrangements are made in advance. Buyer is responsible for all shipping costs.
1946 CJ-2A Katy, TX $7000
May have been a VEC.
https://www.facebook.com/marketplace/item/422794672156406
“1946 CJ2A with a even fire Buick v6. Roll bar, removable steering wheel, full soft top, aluminum fuel cell. Needs the power steering gear rebuilt. I have a new steering gear on it but it doesn’t fit well. I have the old one in parts in a box. Clean title”
1951 CJ-3A Bangor, PA **SOLD**
UPDATE: **SOLD** Was $12,000.
(02/11/2021) Looks solid.
“Antique 1951 Willys Jeep In great condition, the seats are all intact, runs well, manual transmission, garage kept.”
1950 Flattie Dinwiddle, VA $5300
This custom jeep hasn’t been raced in three years.
https://www.facebook.com/marketplace/item/271342891283816
“1950 Willy’s fiberglass body on and 70s model bronco from, ford 9 inch in rear and a 12 bolt in from. Turbo 350 trans with a 468 big block chevy that needs new cam and lifters, has world Merlin steel heads with dome Pistons. Center steer. Has 38.5×11 boggers on it with 5×5.5 lug wheels. Have won many of trophies with this truck over the years. Asking $5300 obo. Hasn’t been races in three years and don’t have the time or money to mess with it anymore. Need to sell and get out of my yard.”
1947 CJ-2A Newport, NH $6500
This looks to have a replacement body.
https://www.facebook.com/marketplace/item/267686478053020
“1947 CJ 2A. FRAME OFF RESTORATION”
1964 CJ-5 Weatherly PA $3200
This has a fiberglass body with a unique four-slot grille. I’m not sure who is producing that grille.
https://www.facebook.com/marketplace/item/141920994460134
“1964 Jeep CJ5. 4cyl engine. Fiberglass tub new wheel cylinders, brake shoes and master cylinder. Had stock steering wheel narrowed. Needs work but runs drives and stops. Call [hidden information] for more info. Listing for a friend”
1963 Mighty Mite Hinton, IA **Status Unknown**
UPDATE: **Status Unknown** Was $5000.
It’s a project.
“Mighty mite army keep all aluminum air cooled 4 cyl engine its all there 5000 obo”
1956 CJ-3B University Park, PA $10,750
UPDATE: Still Available.
(01/06/2021) It looks like the body has seen some body work. This might have the selector-style Free Lock hubs.
https://www.facebook.com/marketplace/item/1034151597080129
“1956 Willys Cj 3B 54,000 known miles Was redone by owner before me Runs well and starts right up No engine rebuild Updates -Tachometer -Windshield wipers -Air horn -Air tank for tires -Exhaust -Leaf springs -Copper fuel lines -Air intake system -New Paint -Tires”
1962 CJ-5 Granville, MA $1800
The new-looking fiberglass tub is worth the price of this jeep.
https://www.facebook.com/marketplace/item/3015805962078650
“Selling my 1962 CJ 5 Due to the fact I’m moving”