This eight-page October 1958 issue of Jeep News got buried in my files, but better late than never.
Page one share some dealer news about the Maverick tie-in, along with some thoughts on the surge in third quarter sales. Page two has a full page article about the FC-170 and its advantages. Page three describes how James Garner day in Oklahoma was cleverly co-opted by a savvy jeep dealer president Mead Norton, who made sure Garner, visiting broadcast reps, and the press were ferried from the airport and along the parade route with jeeps.
The Economy Delivery Van makes a surprise, huge showing on pages four and five with articles and photos. That’s possibly the most visibility that model ever received. Page six gives a shout-out to Clark County Sheriff’s Jeep Posse out of Las Vegas, Nevada. Page seven is all Maverick Bros. Page eight describes the 1958 dress rehearsal jeep caravan, used to test the roads and generate thoughts on the best routes for the 1959 Colorado Centennial event, which was expected to attract more than 1000 entrants. The routes were documented in this brochure.
