UPDATE: Here’s a third press photo of this family camping and picnicking. Below it is an advertisement based on the photo. This was part of the press release photo packet.
“1945 Press Photo Jeep Contributing to the family’s pleasure. This is an original press photo. The postwar Jeep especially adapted for peacetime work, combines the four basic functions of tractor, light truck, mobile power unit and passenger conveyance. Photo shows the new Jeep. just unveiled to public by Willys-Overland.”
Bill pointed out that this photo was later illustrated and used in a magazine ad: