This could go for a low price if folks don’t know the value of this.

“Toy 1940s Willys Jeep Cast Aluminum AL Toy Wonderful vintage toy vehicle, “Willys” Jeep. Made in 1940s, originally manufactured for Willys-Overland Executives and Dealers to give as gifts. All of the Al-Toy promos were cast aluminum, done by Toledo Casting, dba Central Casting and Toledo Brass in Toledo, OH. This model / replica features the original red paint, a collapsible windshield and a hood that opens. The wheels / tires also appear to be original and are marked “AL Toy 6.00-16″. Shows some paint loss but has no major dents or dings. In overall good condition. Measures 5.5″ tall x 10.5″ long. Tag Words: Children’s toy, adult collectible ZB9728 MKL”

http://www.auctionzip.com/cgi-bin/auctionview.cgi?lid=2866388&kwd=willys&zip=&category=0