UPDATE: Oops, Roberto correctly points out that this is a Delahaye and not a Hotchkiss. I was wondering about the fenders not looking correct for a Hotchkiss.
The caption of the picture, if I’m translating this correctly, means “The editor of Paris Match is perched on the famous weekly publication’s jeep for the Tour de France in 1953. This is a French Hotchkiss jeep. You can learn more about the Hotchkiss at Andy’s Military Jeep Site or in French here.