Magazine Research Archives

Jeeps filled magazines in various ways. Some magazines reported on brand new ‘Blitz Buggy’ and other important develops about the jeep during WWII. Others reported on the changing models during its civilian life. Still others showcased how jeeps were used and the modifications done to them.

To Top

1947 ‘Jeep’ Greenkeeper’s Best Friend Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, Magazine This site contains affiliate links for which I may be compensated.

Not many of these ads left.

View all the information on eBay

“HIS IS A COLOR ORIGINAL 1947 MAGAZINE AD FOR THE JEEP-WILLYS OVERLAND MOTORS THE GREENKEEPER’S BEST FRIEND IS THE UNIVERSAL JEEP….IT IS IN EXCELLENT CONDITION,MEASURING 8″ X 11″..POSTAGE ON 1 ITEM IS THE SAME PRICE AS FOR 1000….PLEASE VIST MY E-BAY STORE….NOSTALGIA AIRWAYS…..”

1947-magazine-ad-greenkeepers-best-friend-gold

 
To Top

April 6, 1945 Army Day Review Booklet on eBay

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

I”ve never documented one of these.

View all the information on eBay

1946-04-06-army-day-review

1946-04-06-army-day-review2

“Vintage April 6 1945 Army Day Review RARE Roosevelt, Eisenhower, MacArthur, Patton
Ads:
Grace Line Ships
Pass & Seymour Inc
Tube Turns
RCA
Fashion Frocks Parachutes
Monroe Shocks
Cummings Machine Works
Eastern Air Lines
Magnavox
Republic Aviation
Wisconsin Honey Farm
Ward LaFrance
Continue reading

 
To Top

Women Drivers … Are Jeep Rough-Riders

• CATEGORIES: Features, Magazine, Women & Jeeps This site contains affiliate links for which I may be compensated.

Just a few updates today …

The August 1954 issue of People Magazine did a two-page article on the women who drove jeeps for Willys Motors. It looks like they are testing a series of M-38A1s in the photos.

View all the information on ebay

1954-people-magazine-women-drivers-rough-riders

 
To Top

1967 Cover of ‘For Men Only’ Magazine

• CATEGORIES: Features, Magazine, Women & Jeeps This site contains affiliate links for which I may be compensated.

UPDATE: This was originally posted in April of 2013. I just found a larger version of the illustration by Mort Künstler.

mort-kunstler-jeep-illustration-lores

“Original January, 1967 For Men Only magazine. This 8.5 X 11 in. (approx.) 90+ page magazine is in good condition. It shows a couple transporting a Jeep across a gorge while being shot at. See scan.”

1967-01-for-men-only-cover

 
To Top

1968 Tierra Del Sol Jeep Club Desert Safari

• CATEGORIES: Advertising & Brochures, Features, Magazine, News • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: This 2008 post is incomplete. I will update it with the full story when I get a chance.

The 1968 issue had an article that underscores how popular jeeping had become.  One event in California, the Desert Safari, organized by the Tierra Del Sol 4wd club, brought in 600 jeeps and over 2500 people.   Below is the cover story’s picture.

 
To Top

72 JP Magazines Columbia City, OR $20

• CATEGORIES: Magazine This site contains affiliate links for which I may be compensated.

Great price if you want some JP magazines.

https://portland.craigslist.org/wsc/pts/d/jp-jeep-magazines/6540596992.html

“I have several years worth of JP Jeep magazine for sale.
They span from July of 2000 thru May of 2009. There are a total of 72 JP Jeep magazines and 4 additional 4×4/off-road type magazines. They come with the cardboard magazine holders.
Asking $20 for the whole collection.”

jp-magazines

 
To Top

1946 Popular Science Steering Article

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

This April of 1946 article in Popular science highlighted the steering mechanism used on the four wheel steel “Circus” jeeps.

1946-04-circus-jeep-dual-steering

 
To Top

1951 Article From Travel Trailer

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

Rudy shared this article from the 1951 issue of Travel Trailer Magazine. That’s one big trailer. According to the author, the tongue weight was 1000lbs, but the jeep was only rated for 800lbs. What could possibly go wrong?

travel-trailer-magazine-photo

travel-trailer-magazine1 travel-trailer-magazine2 travel-trailer-magazine3 travel-trailer-magazine4

 
To Top

Fred Weis and the Bobcat History

• CATEGORIES: Features, Magazine • TAGS: , , , This site contains affiliate links for which I may be compensated.

Yesterday morning, SteveK asked to know more about the Bobcat products. Were they race products or something else? The terminology is so second hand, that I thought everyone knew it by now. I decided to send him a link to an article I thought I had published about Fred Weis and the Bobcat body from the February 1970 issue of Four Wheeler Magazine. It turns out I never published that article!

So, I’d like to publish (perhaps I am republishing it) to better explain the Bobcat body and products. At the post’s bottom I’ve included a number of additional examples and information about the Bobcat. Then, on the next post, I discuss the Bobcat & Parkette fiberglass body histories.

1970-02-fourwheeler-fred-weis-bobcat4-lores

Note the Cascade 4×4 club sticker on the hood.

1970-02-fourwheeler-fred-weis-bobcat-text

1970-02-fourwheeler-fred-weis-bobcat-lores

Continue reading

 
To Top

1963 Magazine Review of the “New” CJ-5

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

Desert Magazine reviewed the “new” CJ-5 in 1963. Click on images to enlarge them. Spoiler alert .. the author concluded the jeep is a “man’s car”.

1963-02-desert-magazine-cj5-review0-lores 1963-02-desert-magazine-cj5-review1-lores
1963-02-desert-magazine-cj5-review2-lores
1963-02-desert-magazine-cj5-review3-lores 1963-02-desert-magazine-cj5-review4-lores

 
To Top

1949 De Anza Cavalcade – Life Magazine Tags Along

• CATEGORIES: Features, Magazine, Old Images, Trips, Women & Jeeps • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: This was published back in 2010. This seems appropriate, since the post below this one may feature the dozer blade shown in the photos below.

I believe these images are from the 1st annual De Anza Cavalcade, which occurred in 1949.  You can read a little about these events from the Hemet Jeep Club’s Website. Here’s an brief synopsis from Harry Buschert’s memorial:

In 1948 (Harry) Buschert joined the first Hemet Jeep Cavalcade and jumped in a jeep with Harvey Gibel at the Hemet Farmer’s Fairgrounds. The first Cavalcade, sponsored by the Anza- Borrego Trails Association and the Hemet Valley Chamber of Commerce, began as a way to show the public the need to pave the road between Hemet and Borero Springs. Over 400 Jeeps and 800 passengers came out for the first event. They took two days to travel down Coyote Canyon. Buschert would participate and assist in running the events for years to come. The event ran continuously until 1973. By 1973 the movement pave the road had become obsolete, the high prices of gasoline made the event too costly, and the perceived impact of the event affecting public perception all led to the its ending. The event took a fifteen year hiatus and began again in 1988, Buschert took part in the anniversary run.

The Life Magazine Photographer was Peter Stackpole, whom the New York Times described as a chronicler of California Trends.  Peter was part of the first group of photographers hired by Life Magazine.

You can view all the photographs of this two day ‘Jeep Ride’ in 1949 here. I have included small versions of a few of my favorite images.  Click on the images to see blown up views.

1) Here we are at the beginning:

Note the Department of Agriculture painted on the side.  That looks like a nice wool jacket, too:

Here the ‘wagon’ train is on the move.  Note the little boy peeking out the window:

You can see the line of Jeeps stretches for a ways:

Here the jeeps stop for a rest; I probably lightened this up a little too much, but I wanted to be able to see the details of the jeeps better.  Note that one of the jeeps near the bottom of the pic has an extended back — a woman is sitting in back of it:

One of the stranger arrangements was this CJ-2A that sported 3 or four passengers plus luggage, plus a plow! I have 3 images of that below:

And finally, when’s the last time you saw a Ford GP out Jeeping?

Again, you can see MANY more pics of this 1949 Hemet Jeep Club Calvacade at the Life Magazine Image Archives.

 
To Top

Post Trip Items: Alaska Or Rust Article in Dispatcher Magazine

• CATEGORIES: Alaska Or Rust Trip, Features, Magazine This site contains affiliate links for which I may be compensated.

<– Post Trip Items: Interview with Hugo Vidal | Post Trip Items: German Documentary w/ Alaska Or Rust Folks –>

The Fall 2017 issue of Dispatcher Magazine arrived in my mailbox yesterday. Kevin and Bill put together a great article on the Alaska Trip.

2017-fall-dispatcher

<– Post Trip Items: Interview with Hugo Vidal | Post Trip Items: German Documentary w/ Alaska Or Rust Folks –>

 
To Top

Watson Hub Information

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE II: There’s a newer, updated Dualmatic hub post with comments about the Watson hub here

These hubs were created about the same time as the dual lever Dualmatic hubs. Moreover, we can state for sure now that there was a specific relationship between the Watson hub and the Dualmatic company.

How do we know this? Because both hubs share the same patent number 2854111:

watson-hub-instructions

dualmatic-hub-sticker

You’ll note that the patent number 2854111 is the same in both the above items, with both connected to this single lever design: https://patents.google.com/patent/US2854111.

UPDATE:  A 1967 Sears Jeep Parts Catalog had a set of hubs for sale that look suspiciously like the Watson hubs. One thing we’ve noticed is that some Watson hubs have “WATSON” imprinted on the hub, while other identical hubs don’t.

So, were these WATSON hubs that were private labeled, or had Dualmatic been making WATSON hubs all along, but now offered them for private labeling? It’s easy to think that Dualmatic might want to separate their Dualmatic branded hubs from private labeled ones. Changing the private-labeled version to this look would help that.

1967-sears-catalog-sears-watson-hubs

===============================

Original Post: October 30, 2017:

Alaska Paul discovered this Watson Hub article in the 1958 issue of Science and Mechanics magazine. This suggests that the Watson hub was developed in 1956 or 1957, making the company a very early hub manufacturer.

The mechanism looks similar to the early Dualmatic hubs. In fact, the first Dualmatic hub patent filing was in 1956, for a single lever model. Whether that inspired the dual lever model by the California-based H. S. Watson company remains unclear. I have no evidence to suggest Watson ever patented its hub nor how long they sold their hub.

1958-10-science-mechanics-watson-jeep-hub-article

2 Examples of Watson hubs:

watson-hubs-1 watson-hubs-2 watson-hubs-3

Another example from a truck listed for sale on Craigslist out of Redding, California:

watons-hub-from-cali-truck

 
To Top

Clark County, Nevada, Sheriff’s Office Jeep Posse

• CATEGORIES: Features, Fire/Police/Industry Vehicles, Magazine, Old Images • TAGS: This site contains affiliate links for which I may be compensated.

A little something to read from five years ago …

Originally published October 31, 2012: I stumbled across some Flickr Images of the Clark County, Nevada, Sheriff’s Office Jeep Posse. I searched for a website for the group, but could only find a Sheriff site.

Here are a few images from Flickr.

http://www.flickr.com/photos/kh7cz/4011171143/in/photostream/

http://www.flickr.com/photos/kh7cz/4011171121/in/photostream/

http://www.flickr.com/photos/kh7cz/4011171165/in/photostream/ 

 

In February, 1952, Popular Science published a short article about this Jeep Posse.  Note the Slat Grille MB.

Continue reading

 
To Top

1960 Review of the CJ-6

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

From “Wheels Magazine” (via eBay) comes this 1960 review of an Australian CJ-6.

1960-03-wheelsmag-cj6-test1 1960-03-wheelsmag-cj6-test2 1960-03-wheelsmag-cj6-test3 1960-03-wheelsmag-cj6-test4

 
To Top

Heinz History Center Blog: Jeep as a Lady

• CATEGORIES: Advertising & Brochures, Features, Magazine This site contains affiliate links for which I may be compensated.

Check out this article from the Heinz History Center. It’s even pretty accurate (I have my quibbles, but you can’t explain everything in a short blog article). Thanks to Mike for pointing me toward the article.

http://www.heinzhistorycenter.org/blog/western-pennsylvania-history/see-the-jeep-as-a-lady

Here’s a neat magazine cover that I hadn’t seen previously:

1947-04-foreign-service-magazine

This one you may have seen. It was going around Facebook:

mb-surplus-ad

These two pages from a 1946 magazine ad are likely for sale, since it appears the image came from here: http://www.thejumpingfrog.com/?page=shop/flypage&product_id=1088408&keyword=tomboy&searchby=title&offset=0&fs=1

Jeep-as-a-lady

 

 
To Top

1960 Article Test of CJ-6 on eBay

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

A March 1966 article from Wheels Magazine reviewed the 1966 CJ-6 for Australian readers. This is being sold out of Britain. Their are four pages, but only two were scanned.

“Original Australian market black & white sales brochure being a factory issued reprint of a road test from Wheels magazine illustrating & describing the Willys Jeep CJ-6 Station Wagon.
No publication number.
Dated March 1960 and covers 1960 models.
4 page folder, well illustrated, English text.
20x28cm approx.
Very good condition, date stamp to rear cover.”

View all the information on eBay

1960-cj6-austrailan-magazine-article1

1960-cj6-austrailan-magazine-article2

 
To Top

1948 Article About Modified Jeep

• CATEGORIES: Features, Magazine, Sedan-jeep • TAGS: This site contains affiliate links for which I may be compensated.

The February 1948 issue of Mechanic Illustrated included this blurb about a sedanized jeep.

1948-02-mechanix-illustrated

 
To Top

Custom Built Woody on Jeep Chassis

• CATEGORIES: Features, Magazine, Sedan-jeep, Wood bodies • TAGS: , This site contains affiliate links for which I may be compensated.

The February 1948 issue of Popular Science included a small blurb about this custom wood jeep out of Seattle built on a WW2 chassis.

1948-02-popular-science-custom-jeep-woody

 
To Top

1947 Popular Mechanics Photo of Front Axle Thaw

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

The machine shown below was used to thaw front axles, among other things I’m sure. It was published in the January 1947 issue of Popular Mechanics.

1947-01-popular-mechanics-warming-axle

 
To Top

1947 Popular Mechanics Article on Submarine Jeeps

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Using the fording kit, a jeep could operate for more than 15 minutes while under a foot or more of water. It was published in the January 1947 issue of Popular Mechanics.

1947-01-popular-mechanics-submarine-jeep

This December 1943 article from Popular Mechanics highlighted an early attempt at a water proof jeep. In this case it was accompanied by a waterproof trailer.

1943-12-popular-mechanics-trailer

 

 
To Top

1944 Popular Mechanics Article on Target Jeeps

• CATEGORIES: Features, Magazine • TAGS: , This site contains affiliate links for which I may be compensated.

This April 1944 article from Popular Mechanics explains how target jeeps work. The photo shows a slat grille MB sacrificed for the greater good.

1944-04-popular-mechanics-peek-a-boo-air-gunner-jeep

 
To Top

Exploring the Santa Fe Trail in 1950 by Jeep

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

The January 1950 issue of Popular Mechanics featured a story about airline pilot Heath Proctor and his trip by CJ-2A along the Old Santa Fe Trail. I’ve included a few pics below. I’m not sure what’s on the front bumper? Are those push bumpers?

Here’s a link to the entire story online: https://books.google.com/books?id=vtgDAAAAMBAJ&pg=PA88&source=gbs_toc_r&cad=2#v=onepage&q&f=false (Page 88).
1950-01-popular-mechanics-santa-fe-trail1

1950-01-popular-mechanics-santa-fe-trail2 1950-01-popular-mechanics-santa-fe-trail3

 
To Top

1945 Photo of Experimental Farm Jeep

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

This photo and caption were published in the February 1945 issue of Popular Mechanics.

1945-02-popular-mechancis-farm-jeep

 
To Top

1945 Photo & Caption of Armored Jeep in Pop Mech

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

This photo and caption shows an armored jeep in the March 1945 issue of Popular Mechanics.

1945-03-popular-mechanics-armored-jeep