No month or journal name for this ad.
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“Type: This is an original 1947 print ad, we do not sell reproductions.
Year Published: 1947
Format: Black + White
Size: 8.0″ W x 10.5″ L”
No month or journal name for this ad.
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“Type: This is an original 1947 print ad, we do not sell reproductions.
Year Published: 1947
Format: Black + White
Size: 8.0″ W x 10.5″ L”
UPDATE: **SOLD** Was on eBay.
Shane spotted these rare Canfield Wrecker Plates on eBay.
“CANFIELD TOW BAR CO. TOW TRUCK METAL BADGE EMBLEM NAME PLATE VINTAGE RARE. this was on a wrecker boom from a jeep when it was common to use jeeps as tow trucks. they are in good condition a few minor dings(see pics) for there age, they measure 12″ long and 4″ high. looks like the model no. is C450L and serial no. is 9204.”
Prior to the Kaiser buyout, Willys-Overland was a regular advertiser in the Saturday evening post, with ads appearing almost monthly from late 1941 (after winning its military contract) up until 1952.
From 1952 through 1954, the focus of the advertising shifted to the new Willys Areo line of vehicles, abandoning jeep advertising in the Post almost entirely.
In February of 1954, one ad for the Willys wagon was published, the only jeep-oriented ad of the year. However, the title of the ad was “The Common-Sense Car that Leads a Double Life”. So, even that ad was as much a “car'” ad as a “jeep” ad.
February 27, 1954. The branding emphasis remained on the ‘car’ being a ‘Willys’, rather than jeep, as it had since the 1951 ‘Willys Makes Sense’ campaign.
Given how similar the above ad was to the Willys Makes Sense campaign of 1951, It’s clear that even under the early days of Kaiser’s management, the advertising for the Willys/Jeep line had yet to be changed. That probably explains why no more jeep ads appeared in the Saturday Evening Post for the remainder of 1954 (and Willys Aero ads ceased after June of 1954).
Then, on January 8, 1955, Willys Motors published a two-page splash with an ad for it’s new model: The CJ-5.
Subsequently, Willys Motors’ advertising in the Post waned again, absent throughout the remainder of 1955. It’s advertising in the Post remained dormant until mid-1956.
On June 16, 1956, Willys Motors published “Gets there … works there … anywhere!”. The ad also appeared to have introduced a new slogan: ‘Jeep’ VEHICLES BY WILLYS KEEP AMERICA ON THE MOVE (that was used by the company at least through the end of 1957 .. I haven’t check past that yet).
Once again, jeep ads started appearing on a regular basis. On August 4, 1956, the ad, “Gets there … works there … anywhere” was published:
Willys Motors continued advertising monthly with the same three-pane theme. These were the next three ads:
Willys Motors ads: September 22, 1956, “Goes more places, Does more Jobs, Save more money”; October 20, 1956, “Takes the lead, On the road, Off the road”; November 17, 1956, “Thousands … Millions … Billions!”.
On December 29, 1956, the final Post issue of the year, Willys Motors interrupted its three-panel campaign to introduce readers, in a two-page color ad no less, to the new model of jeep: the Forward Control ‘Jeep’ FC-150.
December 29, 1956, Saturday Evening Post 2-page ad, “extraordinary! Now… the completely new Forward Control ‘Jeep’ FC-150”
As well see in a future post, the company continued an almost monthly advertising campaign through out the following year of 1957.
This September 18, 1941, article in the Petoskey News-Review introduced readers to the new Air-Borne Battalion. The new battalion would be trained in air landing operations and include two rifle companies. One of those two companies would be equipped with riflemen on bikes (40), motorcycles (140), and jeeps (105).
This ad, “Willys-Overland brings Farmers the advantages of 4-Wheel-Drive Power”, was published in March of 1948 most likely in a farm magazine (based on other ads the seller was selling).
It reads more like a press release than an article. Given its timing in conjunction with the release of the CJ-2A, it most likely was.
The cover image:
This auction is set of four negatives showing a family and a late model CJ-2A, determined by the stenciling on the tailgate which didn’t appear until around August of 1947.
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“HERE ARE FOUR B&W NEGATIVES THAT LOOK LIKE THEY WERE TAKEN ON A FARM. LOOKING AT THE CLOTHES GUESSING 1950’S. ON THE JEEP YOU CAN SEE WILLYS AND 4 WHEEL DRIVE. THESE MEASURE 2 3/8″ X 3 1/2″.”
Chris notes that this photo is reversed, as the spare tire is shown on the driver’s side.
When I first completed the post on the early brochures and mailers created by the Kaiser Willys marketing team, I didn’t have a complete list of mailer examples. Below is what I believe to be the completed list:
Here’s an order form from 1955. At the bottom of the order form is a list of mailers, but the mailers lack form numbers.
These are the mailing brochures, but without identifying form numbers, I am not 100% positive these are correct …..
Farmer and Ranchers Best Investment: Whatever You Grow for Profit
Earth Moving Equipment:
Power Producing Equipment:
Jeep-A-Trench:
Service Station (Mr. Service):
They Go Through: Form W-1765
Nice shot of Joe’s Super Service Station in Hillman, Michigan. The photo features a jeep truck and a CJ-3A that could both be from the same year.
This issue of Jeep News is interesting in that the whole middle section focuses on the rise in jeep clubs. It isn’t an exhaustive list, but rather simply a list of clubs in contact with Jeep News, with a heavy emphasis on western clubs.
Note the CJ-6 hardtop on page 7. It’s a custom top built by Koenig. I don’t have it in my records, so keep a watch for it. It’s probably still out there somewhere, most likely still in Texas. Note also the scale model FC-170 giveaway and certificate with each FC-170 purchase on page 2.
This 1955 brochure form W-201-5 highlighted the CJ-3B as part of the advertising standardization push by the Kaiser Willys marketing team.
UPDATE: Here are a couple more articles introduction the Jeep Surrey. The first one notes that women will like it for its fashion while men will like it for its fine engineering. I’m less convinced that the term ‘fine-engineering’ should be applied to any of the DJ-3As.
The second was widely disseminated in various arrangements and reminds us that “A similar model, the “Jeep” Gala, was introduced to the export market early this year .“ This documents that the Gala was the export model and the Surrey the domestic model.
This first article was published October 08, 1959, and comes from Utah’s Orem-Geneva Times:
This October 04, 1959, article published in the Cincinnati Enquirer.
UPDATE: For a few years now I’ve noticed that there were two versions of the 1954 Form KW-1706 titled ‘Jeep’ FARM POWER, one having an orange theme and one have a green theme. Since I owned an orange copy, I wasn’t in a hurry to get a green copy. Still, I was curious about why the newly formed Kaiser Willys Marking Team would publish a brochure, with the same form number, in two different colors, as that wasn’t a customary practice.
A few days ago I found a good price on the green version. When it arrived, I compared the two brochures. At first, I couldn’t see any differences. But, after examining the text, I discovered the reason behind the color change.
A small section on both brochures is titled “NEBRASKA TESTED”. Apparently, when the original orange brochure was produced, the jeep had only completed a tractor test (#432) using a jeep powered with an L-head, yet the company had applied to take the test using an f-head. At some point after the brochure was published, the f-head test (#502) was completed (which did show increased horsepower).
So, the company updated the brochure’s “NEBRASKA TESTED” text and changed the brochure’s color scheme, probably to make it easier to know which old brochures should be set aside and/or destroyed. At least, that’s my theory.
So, here’s a look at the two blurbs side by side.
Here’s a full look at the green brochure:
I’d never heard of Berens before spotting this 48-page catalog on eBay. It appears they were a California distributor of jeep parts. The company carried all kinds of stuff.
UPDATE: I was finally able to get one of these off eBay at a reasonable price. It’s form W-1831 from 1955 introducing the new CJ-5. The back page (bottom pic) has some discoloration. The 3rd pic is a foldout, so it’s much bigger than it appears.
UPDATE: **SOLD** Was auction.
Blaine and Terry have identified this jeep as a Fix-it-All jeep. It’s missing multiple parts. Here’s a pic of how it should look:
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Blaine spotted this unusual plastic jeep that neither of us had previously seen. The fact that it is stamped “JEEP” on the hood and has a front weight are two unusual features that caught our eyes. Anyone recognize it? (this auction site has multiple premiums that will add to the cost).
In March 1962, two different articles highlighted the introduction of the Jeep line of Tonka Toys.
1. Toys and Novelties Magazine: The article in this magazine noted that part of the reason the Tonka company had the financial and physical capacity to produce a wide variety of toy jeeps was that it had recently gone public.
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2. Playthings Magazine: Given this article is very similar to the top article, I’d guess both were written from press releases.
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You can also learn more about Tonka jeeps at the CJ-3B Page.
As reported in this post, in 1962 the Tonka company launched the jeep models many of us owned as kids (and some of us still own as adults). It didn’t take long for Tonka to introduce specialized packaging as well. The August 1962 issue of Playthings Magazine highlighted three different Dispatcher Tonka Toys, with Hatari-themed boxes, that were for sale in the lobby of movie theaters while Hatari played in theatres.
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The article appeared on this page:
Harmen-Jan of the Netherlands shared this video of farm life footage filmed in the Netherlands between 1920 and 1960. At the 15-minute-mark there is footage of a WWII jeep piling what I believe is hay(?) and at the 19-minute-mark there is a brief look at the same jeep pulling an overloaded wagon. In between (and before and after both marks), plenty of back-breaking-work is documented.
UPDATE: The article below is one of a number of articles highlighting the “JEEP” Tractor from Minneapolis-Moline Implement Company: The NTX. One or both units were also tested at Holabird, so the term ‘jeep’ used to describe a vehicle didn’t originate with the Bantam, Ford, or Willys prototypes.
According to a Hemmings article, the name ‘Jeep’ originated with Sergeant James O’Brian in August of 1940:
The UTX went to the Aberdeen Proving Ground in Maryland, but earned its place in history in August 1940 at Camp Ripley, Minnesota, when Sergeant James T. O’Brien of the 109th Ordnance Company of the Minnesota National Guard noted the overall proficiency of the tractors, especially when pulling a stuck howitzer out of the mud. Inspired by the “Eugene the Jeep” character in the Popeye comic strip, O’Brien first hung from the tractor’s radiator cap a sign painted with the word “Jeep,” then painted the word “Jeep” itself on the flanks of the tractor.
Minneapolis-Moline chronicled the christening in a wartime advertisement: “This new MM army vehicle was not a crawler, tractor, truck nor tank, and yet it could do almost anything and it knew all the answers. Because of this, it brought to mind the Popeye cartoon figure called ‘Jeep’ which was neither fowl nor beast, but knew all the answers and could do almost anything.”
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Originally Published December of 2014:
More photos of this NTX on Flickr https://www.flickr.com/photos/observethebanana/542560053/in/photostream/
However, the short comings of the NTX coupled with the introduction of the Bantam BRC in late September doomed the 6 NTXs produced to the role of a jeep footnote.
It doesn’t mean the NTX isn’t worth anything. An NTX in 2012 fetched $29,000 at an auction.
UPDATE: Vince shared an article from autoblog.com that provides more information on the Rainbow Sheikh (Sheigh Hamad bin Hamdan) who built the world’s largest running jeep. It had been many years since my last post on the subject, so it was time to update this post.
In 2010, reports were that Guinness Book of World Records had recognized the jeep as the largest running jeep in the world; however, I could not verify the record through the Guinness web site. Recently, a huge CJ-5 built by the same Shiekh for his offload museum may have surpassed the flat fender.
https://www.autoblog.com/2020/05/31/worlds-largest-working-jeep/
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Published in April of 2009: I thought it was just a fake keep prop of some kind, but apparently it’s being built on the framework of a large quarry mining truck.
Neat press photo of a jeep exiting a glider at Wold-Chamberlain Field in Minnesota. The photo was taken February 27, 1945, by ‘Ted’ at 2pm.
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“Jeep rolls out of nose of large glider after coming into a landing”
On June 24, 1941, a syndicated article claimed that friends of Ward Canaday said he was the father of the jeep:
This news didn’t sit well with friends and former employees of Frank H. Fenn, President of the American Bantam Car Co. They wasted no time, quickly countering the notion that Canaday was the jeep’s father by explaining via telegrams why Fenn was the real father of the “Jeep”.
On June 27th, 1941, the Press and Sun-Bulletin published the responses in the following column.
And, just for fun, here’s another example of a Bantam BRC photo, taken less than a week after it arrived at Holabird. The first Bantam Scout Car wasn’t a secret for very long!
Each photo (photos front and back, so 4 photos total) is 4.25″ wide. The glasses are just under 4.25″ wide.
Unable to travel much this year, I’ve had a little extra cash to investigate the odder eBay finds. These Roy Rogers photos are a good example of that type of purchase. I’ve learned that if you see something on eBay that has been with a seller a while, put it on your watchlist. Sometimes the seller will respond with a discount offer. In this case, I countered with an even lower offer, explaining that I didn’t collect Roy Rogers stuff and only wanted the images for the one jeep image. That seemed to work, as the seller accepted my counteroffer.
My eyes failed me … I never did get the image to look really 3D. I also didn’t want to disconnect the glasses from the photos.
Once delivered I was surprised by two things. First, the 3D viewer was much smaller than expected, but then I realized, duh, they are for kids. For me to view the image wasn’t all that easy through the tiny glasses (4.25 inches from end to end). It also didn’t help that my eyes (I’ll be 55 on Friday) are a little too old; I needed to wear glasses when looking through viewer at the focal length required, but that whole thing became awkward and I never could get the full 3D effect.
All three items were still connected as they originally were. Above them is an 8.5″ piece of paper to give a sense of size.
The second thing that surprised me that the glasses were still attached to the two images and the two images were still attached to each other, meaning these images and viewer had never been used. All three items still folded up into a neat little, compact package.
I just don’t know how stuff like this has survived more than 50 years!