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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This “honeymoon” jeep was bedecked with whitewall (painted) tires and plenty of wedding finery. Inside the jeep was the price, WAC Cpl. Forence L. Bauer of Lyndhurst, Ohio, and Capt. Wilson W. Hopkins, Jr., of Durham, North Carolina. They spent their honeymoon in the Italian mountains during the late August of 1944.
This photo appeared in the August 20, 1944, in the Sunday News out of Ridgewood New Jersey.
This first article from January 22, 1950, in the Independent Press-Telegram (Long Beach, California) provides purchase numbers and eventual destinations for some Forest Service Jeeps.
This second article, from May 05, 1954, in the Sacramento Bee, notes the sale of 10 USFS jeeps that had been part of the Forest Service since 1947 and 1948.
UPDATE II: Here are two more Willys Make Sense ad that were featured in Sunday newspapers (seller indicates both were from 1951):
This one is currently on eBay for $20:
This one is currently on eBay for $20:
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Originally posted May 29, 2019: Here’s another Willys Makes Sense ad from the February 13, 1951, issue of the Evening Star newspaper that differed from the others.
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Original Post: May 21, 2019:
In 1950, Willys-Overland launched a Willys Makes Sense advertising campaign. Unlike past campaigns, such as the 1948 City and City ads, which were about encouraging the sales of wagons and positioning the wagon as a luxury vehicle, the Willys Makes Sense appears to have been organized to re-imagine how the public should view the brand.
Before I get too deeply into this, I’d like to note that the way I’d prefer to write this article is to document specific reasons behind Willys-Overland’s decision to make such a big change. Unfortunately, I don’t have access to enough financial material as I’d like (especially annual reports). So, conjecture and theory will have to do for now.
BACKGROUND: After WWII, pent up demand meant lots of sales for automakers. That could explain, in part, why post-war sales were pretty good for Willys-Overland. For example, sales increased from almost 79,000 jeeps in 1946 to 159,000 jeeps in 1948. But, in 1949, sales plunged to almost half, coming in at 86,000. I don’t have details into why sales dropped so much, but likely parts or material shortages or labor disputes could have had an impact. Certainly, the recession of late 1948 – late 1949 didn’t help sales at all!
Future sales might not have looked too good for 1950 and beyond either. As of 1950 the US produced 76% of automobiles, but given the post-war rebuilding/resurging of industry world-wide, I expect automakers must have realized that international competition would return soon (by 1955 US market share would drop to 67%). This may have stimulated management to clean up their branding as soon as possible to protect against increasing competition (remember that Willys-Overland had expected to sell 25% of their autos internationally, based on the 1946 Fortunate Magazine article).
Another issue Willys-Overland was facing was that going into 1950 the company still didn’t have a registered trademark for the term JEEP (wouldn’t get it until June of 1950). Added to that, the company was not only producing 4WD 1/4 ton jeeps, trucks, and wagons, but also 2WD trucks, wagons, Jeepsters, and an upcoming automobile. Such a portfolio of non-4WD vehicles must have concerned management that it wasn’t just a “jeep” company; so the challenge of how the company should represent itself to dealers and consumers had to have become an issue.
Finally, in a similar vein, up until 1950, the company had been positioning itself as the ‘Jeep’ company, with ads that emphasized the Universal ‘Jeep’, the ‘Jeep’ Truck and the ‘Jeep’ Wagon. Perhaps with the introduction of the Jeepster (note that the company did not call it the ‘Jeep’ Jeepster nor was there any ‘Jeep’ branding on the introductory brochure), the branding issue must have really came to a head. Because of the entrenched nature of Willys-Overland’s efforts to become ‘Jeep’, management may have felt that a company-wide retooling of the company’s branding was in order.
Perhaps one, two, or all of these issues resulted in the 1950 rebrand of the company as a WILLYS manufacturer with a wide range of 2WD and 4WD vehicles for sale. (For a look back at 1952, see Derek’s post “When the CJ-3B Was New“).
NON-JEEP BRANDED ADS:
Willys-Overland began 1950 with an ad that felt similar to past ads, but excluded the ‘Jeep’ brand. For example, in January of 1950 Willys published this ad in the Saturday Evening Post. Note the reference to ‘Jeep’ has been replaced with a small ‘Jeep’ badge.
January 07, 1950, ad in the Saturday Evening Post
As did Colliers Magazine on January 21, 1950:
UPDATE: This article from the San Juan Record dated October 22, 1965, provides more information on Kent Frost’s jeep Ruby and his treks over Elephant Hill.
A better example of the photo appeared in the January 1966 Four Wheeler Magazine
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Original Post November 08, 2016: In January of 1966, Four Wheeler Magazine reported that Kent Frost’s CJ-5 Ruby had surpassed 100,00 miles. During that time Frost estimated he had crossed Elephant Hill 195 times through all kinds of weather, both day and night. Fittingly, the birthday celebration was held at the top of the hill. Here are a few pics of Ruby:
Continue reading
It appears this seller has separated these photos from the August 1959 Jeep convention with Castro in Cuba, listing them in multiple auctions.
“Fidel Castro Willys Jeep 1959 Convention Photos. These are from an original 1959 willys Jeep South American convention folio the year of Castros takeover. A variety of shots,including Castro Holding a Willys manual. Printed 2 sides. App. 31/2” x 5” each.Condition is “Used”. Shipped with USPS First Class”
This photo dated July 11, 1941, shows actress Patricia Morrison sitting in a Ford GP, presumably for a photo shoot. In 1942, she joined the USO tour, entertaining troops in Great Britain. I suspect the men around her are fellow actors, but I can’t say for sure.
CREDIT: The Utah State Historical Society July 11, 1941.
CREDIT: The Utah State Historical Society July 11, 1941.
This wooden jeep puzzle out of Japan and currently in France is similar to one I bought a few years ago.
View all the information on eBay
“À vendre Jeep Willy’s 80848 Made in Japan Bois Wood voiture miniature model car auto”
This article featuring a Kent Frost jeep tour through Needles was published on May 2, 1958, in the San Juan-Record out of Monticello, Utah. At the bottom I’ve included an image of the whole paper as I thought the illustrated header of the paper was well done.
Searching for more information on Kent Frost, explorer by foot and jeep of Canyonland National Park, I found this article about a man who was injured by an exploding water tank in this unusual turn of events in the normally dull town (probably) of Monticello. The instigator of the fire was only try to fix a lamp….
CREDIT: November 26, 1935, Salt Lake Tribune
A Ford GP captured in action.
View all the information on eBay
“1941 Press Photo soldiers drive a jeep thru rough terrain pulling anti-tank gun This is an original press photo. This unit was organized by the 2nd Corps as a weapon of opportunity to combat hostile mechanized threats at any part of the front where the enemy might break through, and is also used against paratroops (parachute troops) or any unexpected threat. The unit is 100% motorized, consisting of three 37 mm batteries, one 75mm battery, one Infantry Battalion, one Engineer Platoon, one Anti-tank Platoon, all equipped with radio communication. Photo shows a jeep crossing rough terrain pulling 37 mm anti-tank gun. Battery D, 44th Division Anti-Tank, Second Corps. (Commanded by Major H.R. Johnson, Wadesboro, N.C. Photo measures 10 x 8.25 inches. Photo is dated 11-03-1941.”
Steve shared this photo of a child in his new Hamilton pedal jeep. The photo seems to make the jeep look extra glossy.
CREDIT: https://www.jalopyjournal.com/forum/threads/vintage-shots-from-days-gone-by.428585/page-71 (half way down page)
Bill shared this original looking, but rough, pedal jeep.
https://newyork.craigslist.org/lgi/atq/d/peconic-jeep-tiger-peddle-car-original/7213353558.html
“Jeep Tiger Peddle Car .
Original paint .
Please refer to the pictures for condition.
Please feel free to ask questions
Item sold as is.
Cash deal .
No scammers please .
If this ad is up the car is still for sale.
No low ballers….”
It’s too bad this photo isn’t sharper as I’d like to see if those are wheels and hubs truly look like they are from a jeep. It looks like that body fits the jeep chassis pretty well. This photo appeared in the February 27, 1947, issue of the Brooklyn Citizen.
This photo and caption out of the February 11, 1946, issue of the Herald-Journal (Logan, Utah), shows the press photo that was for sale on eBay back in 2013.
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Originally Published September 18, 2013: According to the attached information, these jeeps were winterized with left over Japanese transport plane materials.
This 1946 photo was also available in 2013. It too was taken at a Japanese airbase, but it’s unclear to me if it is the Showa airbase or not.
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This press photo was taken in 1946 in Showa as well.
“This is an original press photo. Instead of manufacturing cargo planes for Japanese use, this assembly line is making US Jeeps fit for winter use. Japanese stocks of aluminum, plexiglass, rivets, iron rods and fabric are being fitted to jeep use. Photo measures 9.25 x 7 inches. Photo is dated 2-6-1946.”
UPDATE: Price dropped to $200.
(10/09/2019) This is fun and a reasonable price, too.
https://sacramento.craigslist.org/tag/d/elk-grove-jeep-replica/7217471675.html
“This replica Jeep is 3/4 scale model loosely based on an early 40’s Willy’s Jeep. I built it for a prop for kids to play on at Vacation Bible School. The frame and body are wood construction plenty sturdy for kids (and small adults!) to sit in / play on. Tires are made of styrofoam, plastic lids, and irrigation drain pipe. No, it does not roll; it is stationary, although with a some imagination and skill you could modify it. There are headlights and marker lights in front connected to a 12v battery and switch in the dash.
Would love to keep it, but don’t have the space for it. Could be for a kid’s playroom, or maybe a Jeep dealer could use it for a kid space!”
This photo of a CJ-5 with a bed extension (possibly Kent Frost’s jeep) was taken in the Needles District of Canyonlands in 1963 or 1964. It can be viewed more in-depth at the Utah State Historical Society’s website.
CREDIT: Utah State Historical — Society https://collections.lib.utah.edu/ark:/87278/s6zw391g .. “Jeep party is shown ascending steep pitch through Needles area of projected Canyonlands National Park.”
This October 14, 1945, article by Earl Albert Selle (more on him below) in the Honolulu Advertiser shared a few stories about the dangers faced by jeep drivers in the Pacific Theater. Brown University has a collection of Earl Selle’s correspondence, articles, photos, and other materials. The collection also contains materials from William Henry Donald, about who Selle wrote a book called “Donald in China” in 1948 (which sounds like an interesting book, also available here). There are pics of the book on Etsy.
Earl Albert Selle, was born around 1887 in Seattle. His early life was full of adventure. During WWII he went blind, as was probably blind when he wrote the above column. But, that didn’t stop him from being adventurous. It is claimed he made news in 1961 when he wrote about becoming an aviator and flying a plan with the help of a seeing-eye-pilot. You can learn more about Earl in this obituary:
Thanks to Roger Martin for spotting this photo on Facebook. This 1942 photo shows a jeep carrying an elevated target to help with shooting practice at Wendover Airfield. The photo was posted on Facebook by Damon Viola after he visited the The Historic Wendover Airfield Museum in Utah. He added, “This is a WWII Army Air Base dedicated in part to training the flight crew of the Enola Gay for the atomic bomb drop in Japan. If you’re ever in Western Utah I urge you to stop and check it out.”
Moving Target, Gunnery Range on Wendover Airfield, 1942. Courtesy of the Utah Historical Society.
UPDATE: This is back on eBay.
This looks to be a press photo of a fire department jeep from the city of Columbus, Georgia, The date of the photo appears to be March 27, but I can’t make out the year on the right side of the photo (maybe ’53). I think the posters on the grille read “Don’t let FIRE lick YOU”.
View all the information on eBay
“Press Photo Fire Department Jeep Col92671 10X8 Photo Photo Is Undated.”
Tom spotted this toy M-38A1 with what appears to be the original box.
https://lexington.craigslist.org/tag/d/winchester-1960s-marx-jeep-in-box/7193799628.html
“Made for Marx Buddy Charlie, GI Joe, and other 1/6 scale figures. Jeep is in extremely good condition. Box in very good condition with cardboard inserts. Only real box damage is on a end flap. Tear on corner. $125 firm.”
This article appeared in the June 19, 1945, issue of the Tucson Citizen out of Arizona. One bit of info mentions that a Chicago junk dealer bought “a small mountain” of smashed jeeps. Could that have been the King of Jeeps himself Hyrum Berg?
An article from January 4, 1947, in the Honolulu Advertiser (and other publications) shared the news that the Japanese were customizing jeeps for civilian use.
This June 27, 1946, ad by the Little Motor Company in Alabama’s The Baldwin Times Bay newspaper is one of the better full-page adds that I’ve seen.
It’s not clear to me who the author of this article is, but he describes the “red tape” he and other must overcome to purchase jeep in Europe. His story appeared in the May 30, 1946, issue of the Tipton Daily Tribune out of Tipton, Indiana.
UPDATE: Well, clearly the exhaustion got the best of me on this post. I thought this was a North Carolina story, when in fact it was a California story.
This November 11, 1946, article in the Wilmington Daily Press Journal highlights the opening of Carl’s Motor Company. I’d love to see an original of that photo.
