Features Research Archives

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1952 Texaco Lubrication Charts for Jeep and Truck

• CATEGORIES: Documents, Features This site contains affiliate links for which I may be compensated.

These are scans I made of a reader’s Texaco lubrication charts years ago. The first one is for the CJ-2A and CJ-3A. The second one is for the 4WD Truck.

1952-texaco-lubrication-chart-jeep 1952-texaco-lubrication-chart-truck

 
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Mercedes Vs. Willys

• CATEGORIES: Features, videos This site contains affiliate links for which I may be compensated.

Ann spotted this video by the Jeep Guy. It’s part of a series of videos spoofing high end vehicles vs. not-so-high-end vehicles.

 
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Jeep Quilt in Salt Lake City

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

John’s wife Anne spotted this jeep-themed quilt at a Salt Lake City quilt show. I am still waiting on my jeep quilt from my wife (to be fair, she has no time for quilting these days and no doubt she is waiting on me to finish projects for her).

jeep-quilt-slc

 
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The Universal ‘Jeep’ Booklet

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This undated, 32-page introduction to the Universal ‘Jeep’ is a 8.5″ x 11″ booklet I didn’t have and can’t remember seeing previously. I managed to buy it off ebay for $7. Now, that’s a score!

Note that the final photo shows an early dash, along with JEEP illustrated on the windshield rather than WILLYS.

1945-cj2a-universal-jeep-booklet-01
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1945-cj2a-universal-jeep-booklet-03
1945-cj2a-universal-jeep-booklet-04 Continue reading

 
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Volume 1, Issue 1 of The Willys (War) News

• CATEGORIES: Features, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: I have updated the post to include the entire newspaper.

First published Jan 22, 2014: The photo below shows the cover of a rare edition of The Willys War Newspaper. Published on September 28, 1945, this appears to be both the last issue of The Willys War News and the first issue of The Willys News. I base this on three facts: 1) the word ‘war’ is scratched at the top,  2) the small explanation at the bottom of the front page and 3) the publishing date.

Searches of “The Willys War News” yielded the following:

The Willys War News, Vol. 3, No. 3, May 19, 1945 http://www.utoledo.edu/library/canaday/HTML_findingaids/MSS-072.html
The Willys War News, Vol. 1, No. 10 in 1943 (8 pages) http://www.worthpoint.com/worthopedia/vintage-1943-jeep-willys-overland-war-238396381

Based on those clues, I would estimate that there were were at least 24 editions IF there were 10 issues in 1943 and 10 issues in 1944 and at least 4 issues in 1945. Anyone know of other examples of this? This seems as rare as the Globe Trotter Magazine.

1945-09-28-willys-war-news-vol-1-issue-1-page1 1945-09-28-willys-war-news-vol-1-issue-1-page2-3 1945-09-28-willys-war-news-vol-1-issue-1-page4

 
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July 30, 1945, The Postwar Jeep Life Magazine

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

Though I created this two-page scan from the July 30, 1945, issue of Life Magazine ten years ago, but somehow it never got posted. You may have seen it other places, such as Barry’s Farm Jeep page.

post-war-jeep-magazine-article-combined-lowres

 
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jeep Seat Belts $250

• CATEGORIES: Features, Parts This site contains affiliate links for which I may be compensated.

Tom spotted these OEM Jeep Seat Belts. They ship for $13.50.

https://www.facebook.com/marketplace/item/306502398757190

“Nos willys jeep optional seat belts 250”

willys-jeep-seat-belts0 willys-jeep-seat-belts1 willys-jeep-seat-belts2 willys-jeep-seat-belts3

 
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Unknown Vehicle Davenport, IA $1800

• CATEGORIES: Features, Other 4x4s This site contains affiliate links for which I may be compensated.

I can’t remember who shared this, but it sure is an odd item. The seller thinks they “have a good idea want it go’s for” and is sure it is a Cushman jeep. If it is a Cushman jeep, it is something I’ve never documented nor can I find anything using Google about it.

https://www.facebook.com/marketplace/item/1681869702280556/

“Not sure the age just know it’s old Cushman jeep it runs make a reasonable offer I have a good idea want it go’s for so don’t try and low ball me”

cushman-jeep-davenport-ia4 cushman-jeep-davenport-ia5 cushman-jeep-davenport-ia6 cushman-jeep-davenport-ia7 cushman-jeep-davenport-ia8 cushman-jeep-davenport-ia9

 
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Summer 1974 “Life with Putt-Putt” Article

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

This article, and the short two page article that follows it, appeared in the Summer 1974 issue of The Milestone Car periodical. I’d never heard of this publication nor the associated “Milestone Car Society”.

1974-summer-milestone-car-magazine1 1974-summer-milestone-car-magazine2 1974-summer-milestone-car-magazine3 1974-summer-milestone-car-magazine4 1974-summer-milestone-car-magazine5

Continue reading

 
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Two Dealer-Focused Ads from 1953 and 1956

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Here are tow ads directed at existing or potential dealers. The first is from Willys-Overland likely in early 1953 and can be found here on eBay. Note the lack of a CJ-3B within the jeep-family that is shown.

1953-willys-dealer-for-year-round-profit-magazine-ad

This second one (here on eBay) is reported to have been published in 1956, though it lacks the CJ-6 or DJ-3A, so maybe early 1956? What’s curious is that by this time, the new “Willys Motors” organization had refocused on the “Jeep” brand. So, to see the brochure specifically refer to “Willys”, especially as the car brand was abandoned, is especially odd. This kind of has a recycled feel, as if someone in a hurry re-used an early 1950s ad.
1956-willys-offers-profit-mag-ad