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Jan(?) 1960 Weather Outside Is Frightful Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These are photos from eBay of a 1960 brochure, though I can’t tell the exact form number. My guess is that it is Form DM60-01, based on this March 1960  Jeep News issue. I had a chance to buy this once on ebay, but missed out on it.

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Feb 1960 Building Up? Or Down? Jeep Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This February 1960 Building Up? Or Down? brochure had some older photos, so I’ve updated them.

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January 1959 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This six-page January 1959 issue of Jeep News is only six pages.

Page one shares dealer news, as does much of page two. Page two (and page six) also has a ‘history’ of the jeep, which at that point was only eighteen or nineteen years old, depending on the start date of 1941 or 1940. Page three devotes a whole page to Jarvis Jeep out of Portland, Oregon. An article on page four tells the story of an FC-170, with an unusual bed, that was used as part of a Christmas tree business. Page seven has a story about an FC-170 out of Hutchinson, Kansas, with a variety of extras. Page eight covers the newly formed Tulare County Four-Wheel Drive Club.

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The Willys-Overland Forge Booklet

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

UPDATE: Colin estimates 1949 on this brochure, figuring there were new forges installed for some 1950 products.

I won this odd ball item as part of a 3-item auction where nobody else bidded! This twenty-eight-page Willys-Overland Forge booklet provides some background and highlights about the company’s forging process. My guess, based on the last page, is that Willys-Overland was attempting to find corporate customers that needed parts or other items forged, suggesting that the forge may not have been running at full capacity making jeep parts. There’s no date on this, but my guess is that this was produced around 1950.

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1960s Postcard with a DJ-3A Surrey at Tides Motel in NH

• CATEGORIES: Features, Postcards This site contains affiliate links for which I may be compensated.

This is a second card sent by Chris. There’s no date on it, but given the Surrey top looks in good shape, I’d guess mid to late 1960s. The Tides Motel, still at the same location, sits in Hampton Beach, New Hampshire. I suspect the jeep is no longer there …1960s-postcard-dj3a-tides-motel-chris1 1960s-postcard-dj3a-tides-motel-chris2

 

 
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Postcard: 1940s Motor Pool at Camp Banding, Florida

• CATEGORIES: Features, Postcards This site contains affiliate links for which I may be compensated.

Chris sent this postcard with a Christmas letter. It shows one of the motor pools and Camp Landing. The postcard describes Army life as “busy” and “never a dull moment”. At the end, the author Bob asks how deer hunting was. It’s dated December 8, 1943. Many thanks Chris!

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November 1958 Jeep News

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

At twelve pages, the November 1958 Jeep News is one of the largest issues published.

Page one contains various dealer info stories. Page two discusses the growth of jeep clubs and their potential as unofficial ‘salesmen’ for the product and brand. Also on page two is a discussion of the jeep-name origin. You’ll note the appearance in that discussion of the term “G P”, which I’ve yet to see definitive proof to if being used prior to the introduction of the Ford GP in early 1941. Bill Norris was able to locate a blurb, possibly from May of 1942, that suggests the letters “G P” that “appeared on all orders for the specifically made car”, however it’s not clear which orders such letters appeared on or when they appeared. But, it’s an avenue worth exploring.

Page three highlights dealer news, while page four shares how popular jeep exhibits had become at local and state fairs. Page five covers the importance of lighting to jeep dealerships, while page six and seven announce that dealerships have penetrated areas all over the US, though none of the dealerships shown are west of Oklahoma (still 1300 miles to LA from OK). Page eight and nine are again mostly dealer news, though page nine does cover a druggists satisfaction with the new DJ-3A dispatcher.

Pages ten and eleven have a wide variety of stories, but I thought the custom DJ-3A “The Goody Cart” ice cream jeep on page ten was particularly interesting. Page twelve covers a story about some jeepers capturing California horse rustlers.

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May 1956 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I thought I had posted this issue a few years ago, but somehow I missed it. So, here is the 8-page May 1956 issue of Willys News.

Page one highlights that thousands of feet of film was taken as part of creating new promo films for Willys Motors. No doubt that film is long gone. Page two has an article explaining the importance of jeeps to rural readers of North Carolina’s Statesville Record and Landmark newspaper. Page two also claims that the first registered CJ-2A appeared in Mt. Kisco, New York, a claim debated on this post.

Page three has a great photo of Bonner’s Willys Motors out of Texas, a part of which eventually became Barney’s Jeep Parts in Ohio. Page five indicates that at least 100 audio-visual wagons (though the paper calls them ‘trucks’) had been assembled. An article on Page six shares the news that Dispatchers were proving popular as delivery vehicles, with an accompanying testimonial from Carolina Tool.

Page seven highlights “Miss Maude”, an excerpt of which I posted back in 2014. Page eight covers the April 1956 Truth or Consequences “Journal de Jeeps” cross-country race.

 

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Santa in a Jeep History from FarmJeep.com

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

Barry just updated Farmjeep.com with this great bit of research into Santa’s appearance in jeeps.

https://www.farmjeep.com/stories-shows-questions/stories/santas-jeep-a-brief-history/

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Joe’s St. Nicholas Poem

• CATEGORIES: Features This site contains affiliate links for which I may be compensated.

Joe shared this shamelessly hacked poem he wrote for this Christmas season … Thanks Joe!

A Shop Visit from St. Nicholas
(BASED IN ITS ENTIRETY ON THE CLASSIC POEM OF CLEMENT CLARKE MOORE, WHO WOULD UNDOUBTEDLY BE APPALLED BY ALL OF THE SHAMELESS HACKS THAT HAVE BEEN PERPETRATED ON HIS SKILLFULLY WOVEN DEATHLESS PROSE.)

It was the night before Christmas, and all through my shop,
Not one project was running, not a brake drum could stop;
Some small bits were hung on the paint rack with care,
But I’d blown my parts budget buying presents and beer.

The Grandkids were all nestled at their folks in their beds;
While memories of “ice cream runs” played back in their heads.
And their Grams in her nightie and our dog in her lap,
They were all settling down for some long winter’s naps.

Then when out in my driveway I heard such a clamor,
I climbed up from my creeper to see what was the matter.
Off to the garage door I sped like the Flash,
I peered out one small window, my chin on the sash.

The moonlight shining off of the near-record snow,
Gave the luster of midday to my yard art below.
And then what to my bifocaled eyes should appear?
But an engine-less Jeep pulled by tiny reindeer,
With a portly old driver so rotund and so thick,
I got a weird feeling the dude was Saint Nick.

As if powered by hemis his coursers they came,
And he whistled, and bellowed, and shouted their names:
“Now, Dasher! now, Dancer! now Prancer and Vixen!
On, Comet! on, Cupid! on, Donner and Blitzen!
To the right of that flagpole! Look out for that wall!
Bang a left! Hang a right! Jeez, follow my calls!”

As leaves that behind a Super Hurricane would fly,
Should they meet with an obstacle, watch out for this guy!

So out towards my backyard this lash-up it flew,
With a bed full of packages, and Saint Nicholas too —
And then, in an instant, I heard on the roof,
The screeching of tires and banging of hooves.

As I covered my head, and began scrambling around,
Through the back door Saint Nicholas crashed with a bound!
Dressed all in red Carhartt, from his hat to his boots,
His duds were all covered with grease stains and soot.
A boatload of stuff he had crammed in a sack,
And he looked quite the character. (Hey, what’s in that pack?)

His eyes — they were bloodshot, his balance… was scary!
His cheeks were quite stubbly, his nose red as a cherry!
His mischievous grin was curved up like a bow,
The mustache on his lip was as white as the snow.
The stump of a stogie was clenched in his teeth,
And the smoke, it encircled his head like a wreath.

He clutched a cold brew and had an ample beer belly,
Both sloshed as he moved, just like pools full of jelly.
He was chubby and plump, a right pudgy old elf,
And I knew that I liked him, in spite of myself.
A wink of an eye and a nod of his head,
Made me strongly suspect I had nothing to dread.

He spoke not a word, but went straight to his work,
Laid new parts on my workbench; then he turned with a jerk,
And sliding two fingers up inside his nose,
Then forcing a toot, out the back door he blows!

Bounced back in his Willys, and to his team he did whistle,
And away they all shot, like a ballistic missile.
But I heard him yell out, as they streaked out of sight —
“Pleasant wrenching to you, and to your loved ones — good night!”