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4 Photos of Family and Later Model CJ-2A on eBay

• CATEGORIES: Features, Old Images This site contains affiliate links for which I may be compensated.

This auction is set of four negatives showing a family and a late model CJ-2A, determined by the stenciling on the tailgate which didn’t appear until around August of 1947.

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“HERE ARE FOUR B&W NEGATIVES THAT LOOK LIKE THEY WERE TAKEN ON A FARM. LOOKING AT THE CLOTHES GUESSING 1950’S. ON THE JEEP YOU CAN SEE WILLYS AND 4 WHEEL DRIVE. THESE MEASURE 2 3/8″ X 3 1/2″.”

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Chris notes that this photo is reversed, as the spare tire is shown on the driver’s side.

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1955 Willys Motors Mailers

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

When I first completed the post on the early brochures and mailers created by the Kaiser Willys marketing team, I didn’t have a complete list of mailer examples. Below is what I believe to be the completed list:

Here’s an order form from 1955. At the bottom of the order form is a list of mailers, but the mailers lack form numbers.

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These are the mailing brochures, but without identifying form numbers, I am not 100% positive these are correct …..

Farmer and Ranchers Best Investment: Whatever You Grow for Profit

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Earth Moving Equipment:

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Power Producing Equipment:

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Jeep-A-Trench:

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Service Station (Mr. Service):

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They Go Through: Form W-1765

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Postcard of Joe’s Super Service Station Hillman, MI on eBay

• CATEGORIES: Features, Postcards This site contains affiliate links for which I may be compensated.

Nice shot of Joe’s Super Service Station in Hillman, Michigan. The photo features a jeep truck and a CJ-3A that could both be from the same year.

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April 1960 Jeep News

• CATEGORIES: Advertising & Brochures, Features, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

This issue of Jeep News is interesting in that the whole middle section focuses on the rise in jeep clubs. It isn’t an exhaustive list, but rather simply a list of clubs in contact with Jeep News, with a heavy emphasis on western clubs.

Note the CJ-6 hardtop on page 7. It’s a custom top built by Koenig. I don’t have it in my records, so keep a watch for it. It’s probably still out there somewhere, most likely still in Texas. Note also the scale model FC-170 giveaway and certificate with each FC-170 purchase on page 2.

Photos Photos Photos Photos Photos

 

 
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1955 CJ-3B Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 1955 brochure form W-201-5 highlighted the CJ-3B as part of the advertising standardization push by the Kaiser Willys marketing team.

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Introducing the Jeep Surrey

• CATEGORIES: Features, Old Images, Old News Articles • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Here are a couple more articles introduction the Jeep Surrey. The first one notes that women will like it for its fashion while men will like it for its fine engineering. I’m less convinced that the term ‘fine-engineering’ should be applied to any of the DJ-3As.

The second was widely disseminated in various arrangements and reminds us that A similar model, the “Jeep” Gala, was introduced to the export market early this year . This documents that the Gala was the export model and the Surrey the domestic model.

This first article was published October 08, 1959, and comes from Utah’s Orem-Geneva Times:

Clipping from Orem-Geneva Times - Newspapers.com

This October 04, 1959, article published in the Cincinnati Enquirer.

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1954 KW ‘Jeep’ Farm Power Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.
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1954 Form KW-1706 Brochures, early (orange) and late (green) versions.

UPDATE: For a few years now I’ve noticed that there were two versions of the 1954 Form KW-1706 titled ‘Jeep’ FARM POWER, one having an orange theme and one have a green theme. Since I owned an orange copy, I wasn’t in a hurry to get a green copy. Still, I was curious about why the newly formed Kaiser Willys Marking Team would publish a brochure, with the same form number, in two different colors, as that wasn’t a customary practice.

A few days ago I found a good price on the green version. When it arrived, I compared the two brochures. At first, I couldn’t see any differences. But, after examining the text, I discovered the reason behind the color change.

A small section on both brochures is titled “NEBRASKA TESTED”. Apparently, when the original orange brochure was produced, the jeep had only completed a tractor test (#432) using a jeep powered with an L-head, yet the company had applied to take the test using an f-head. At some point after the brochure was published, the f-head test (#502) was completed (which did show increased horsepower).

So, the company updated the brochure’s “NEBRASKA TESTED” text and changed the brochure’s color scheme, probably to make it easier to know which old brochures should be set aside and/or destroyed. At least, that’s my theory.

So, here’s a look at the two blurbs side by side.

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Comparison of early (orange) and later (green) versions of the 1954 ‘Jeep’ Farm Power brochure.

Here’s a full look at the green brochure:

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May 1973 Berens Associates Catalog

• CATEGORIES: Catalogs, Features This site contains affiliate links for which I may be compensated.

I’d never heard of Berens before spotting this 48-page catalog on eBay. It appears they were a California distributor of jeep parts. The company carried all kinds of stuff.

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“All New 1955 Willys Jeep” CJ-5 Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: I was finally able to get one of these off eBay at a reasonable price. It’s form W-1831 from 1955 introducing the new CJ-5. The back page (bottom pic) has some discoloration. The 3rd pic is a foldout, so it’s much bigger than it appears.

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Early(?) Plastic Jeep Hesperia, CA Auction **SOLD**

• CATEGORIES: Features, toys This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was auction.

Blaine and Terry have identified this jeep as a Fix-it-All jeep. It’s missing multiple parts. Here’s a pic of how it should look:

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Blaine spotted this unusual plastic jeep that neither of us had previously seen. The fact that it is stamped “JEEP” on the hood and has a front weight are two unusual features that caught our eyes. Anyone recognize it? (this auction site has multiple premiums that will add to the cost).

https://bid.bidfastandlast.com/ui/auctions/50594/3630732

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