Another ad that includes the “billions of miles of service” phrase. This ad appeared in the December 1959 issue of Successful Farming.
Features Research Archives
February 1947 “Yes You Can” Ad on eBay
This February 1947 ad promises the farmers can use Hydraulic-LIft Implement with the Universal ‘Jeep’.
View all the information on eBay
“THIS IS A LARGE ORIGINAL 1947 ADVERTISEMENT FOR THE UNIVERSAL JEEP THAT YOU CAN USE ON HYDRAULIC LIFT IMPLEMENTS, MANUFACTURED BY WILLYS-OVERLAND MOTORS IN TOLEDO, OHIO. AD IS IN GREAT CONDITION AND HAS EXCELLENT GRAPHICS. AD MEASURES 12 7/8″ X 10″.”
M-38A1 Marx Jeep in Box Lexington, KY **SOLD**
UPDATE: **SOLD** Was $125.
Tom spotted this toy for sale on Craiglsist. Another of these toys and box sold for $118 (plus an 18% buyers premium). A different version of this toy came with a search light (and sold in 2018 for $92).
“Made for Marx Buddy Charlie, GI Joe, and other 1/6 scale figures.
Jeep is in extremely good condition. Box in very good condition with cardboard inserts. Only real box damage is on a end flap. Tear on corner.
$125 firm.”
1952 Article “The World’s Most Versatile Car”
In the January 14, 1952, Newsweek put out an article about the jeep’s versatility. There are some interesting tidbits, such as the Chinese’s nickname for the jeep was “the vehicle of 10,000 capabilities”. The jeep was used to spear barracudas in the Virgin islands, play tag in Yakima, ski via jeep-joring in New England and Ontario, Canada,, and in Burma it was claimed that a jeep was once used to pull an elephant’s tooth.
This photo and caption was also included in a seemingly random area of the magazine, despite the fact that the same image appeared within the article.
The Sport of Jeep-Joring
UPDATE: More articles and better images have been added.
Originally published in November of 2014: Winter time means snow and ice for many folks. For people with jeeps, it means time to break out the skis, tow-rope and jeeps for some jeep-joring. Just mount yourself on some skis, tie the rope to the jeep, give a driver thumbs up and you’ll be jeep-joring behind a jeep like several generations before you. After all, how dangerous could it be?? **disclaimer: if you decide to do this and get hurt, this was not my idea. I’m only reporting it ….
Ski-Joring has been around for hundreds of years, though whether it started in Asia or in Europe is less clear.
When did jeep-joring begin? There’s evidence it was occurring as early as the winter of 1946-1947, in Ontario. These three articles suggest that the sport continued for at least seven years. The Violet Grafton image below made the rounds in a large number of papers.
Most of the Violet Grafton images were long and narrow, but this one was cropped differently:

January 29, 1948, issue of the Chicago Tribune. Violet Grafton from Greenwich, Connecticut, is pictured.
August 1954 Ad “How Willys Versatile Vehicles …” on eBay
This two-page ad was published in the August 1954 issue of Fortune Magazine. It’s titled, “How Willys Versatile Vehicles Help Your Management Cut Costs”.
VEEPSTER Builder’s Guide and Assembly Manual
This 48 page VEEPSTER Builders Guide & Assembly Manual was listed on eBay the other day. It’s a detailed document on how to build a VEEPSTER with the kit supplied by Sun Valley Autotech. There’s no date on it. Learn more about VEEPS, Scamps, VEEPSTERs and eVEEPSTERs here.
Glenn M. Rogers, Morrison, Newgren Snowplow
UPDATE: This is an a rewrite of a couple different brochures to document the snow plow and scraper relationship between the Glenn M. Rogers Company, the Morrison Railway Supply Company, and the Newgren Company.
I believe Morrison manufactured the Snowplow and Scraper based on a Rogers design and the completed item was marketed through the Newgren Company. As I’m no expert on these plows, or the relationship between these companies, this is all conjecture based on the brochures.
Here are several different brochures through the years and a couple Sno-Dozer data plates at the very bottom. This first brochure shows the Glenn M. Rogers company marketing the snow plow. This 1948 brochure does not mention the Morrison company.
In this brochure, also from 1948, it appears Newgren is offering a Roger’s plow setup that’s been combined with Monroe hydraulics (with three different hydraulic options no less).
There’s no date on this brochure, but in it Morrison is now credited with the manufacturing of the Rogers design, with Newgren still marketing the package. There’s no mention of the hydraulic options. I am leaning towards this being a circa 1949 – 1951 brochure. This brochure may have introduced the “Sno-Dozer” brand name.
June(?) 1952 Ad for the Hydraulic Lift on eBay
This ad appeared in the June or July 1952 issue of Country Gentleman.
August 1960 Jeep News
Like the April issue, this issue includes a variety FC and Surrey images.
The March 1956 Issue of Popular Science included a small story of a CJ-2A with a Gutter-Vac installed. It was used in Washington, D.C.