Page two of this issue highlights what service departments should do when replacing engines in WWII jeeps.
Features Research Archives
January 1956 DJ-3A Jeep Dispatcher Introduction
The article suggests that the Jeep Dispatcher only came in three models, with one listed as a “basic model with or without a top”. The marketing department must have decided that the single model with or without a top was better off as two models distinct models.
On the same page as the Dispatcher article was an ad for multiple jeep dealers in the Pittsburgh area. The new ad included the DJ-3A with the fiberglass-reinforced hardtop.
June 1952 Willys Service News
This June 1952 issue of Willys Service News is part service news updates and part ‘how to sell services’. This is one of three that was on eBay recently. The other two will get posted over the next few days.
Included with this Willys News are several supplements places, including 1) Suggestions on maintenance updates for vehicles (there were problems with the Aero car demonstration models not running perfectly, but these tips could apply to jeeps); 2) How to improve steering (again, directed at cars); 3) Passenger car door lock issues.
1956 Jeep Ads in Time Magazine
These two ads from Time magazine currently on eBay show just how different the company approached advertising in that publication. Unfortunately both are poor quality scans.
This ad was published in the April 02, 1956, issue:
This ad was published in the June 16, 1956, issue:
1960 Toledo Made Jeep Vehicles Brochure
Given this brochure includes a Surrey, it was likely printed between 1960-1962. This four-page brochure was auctioned on eBay back in 2015. It lacks a form number; it may have been produced by Kaiser Industries rather than Willys Motors.
Article Highlights Success of Mahindra Roxors
UPDATE: In case you missed it, FCA has won the first round of the FCA vs. Mahindra legal case over the jeep-looking Roxor. The court ruled that Mahindra violated FCAs “Trade Dress”, which isn’t a specific trademark or patent, because the Roxor looks so much like a jeep. Mahindra is currently deciding whether to appeal.
https://www.automobilemag.com/news/jeep-mahindra-roxor-infringement-case-update/
This was the second win against Mahindra. The first win came in January when the International Trade Commission agreed with Jeep’s charge that the company was not contractually barred from suing Mahindra for a Trade Dress violation. This freed Jeep up to pursue the recently won lawsuit.
https://www.autonews.com/blogs/jeep-scores-legal-spat-mahindra-roxor-rolls-detroit
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Originally posted September 29, 2019: This article from the Detroit Free Press highlights the successful introduction of Roxors, to the point that the company can’t keep up with demand. Unfortunately for Jeep, there’s some real branding problems, as I’ve seen countless people on Craigslist advertising these as “jeeps”. Moreover, do a Google search for “Jeep ATV” and Roxors pop up on the results page.
1943 Photos of a ‘Jeep’ Named Squeekie
A one-of-a-kind ‘jeep’ named Squeekie was built from photos by William Mason in 1942. In 1943, this press photo was taken, then circulated around the country, two of which can be seen below.
Mason worked at Oakland’s Independent Iron Works, Inc. I wasn’t able to uncover too much about Mason, other than he filed a patent for an arc welding machine, on behalf of his employer in October of 1956.
This photo was shared on a vintage photograph Facebook Group by Bob Cunningham. He included the following text, though I’m unaware of where the text originated (maybe based on an original press photo caption?):

Per the Facebook post: “In 1942, William Mason, an iron works superintendent in Oakland, California, used newspaper photographs to create “Squeekie,” his version of the Army’s new wonder car, the “jeep.” Although Mason built the 2-horsepower car for his son, Billy, his wife often used it for ’round-the-town grocery shopping during the days of gas rationing, since it got a thrifty 35 miles per gallon and rolled on unrationed, small sized implement tires. The little “jeep” was once stolen and abandoned in a farmer’s field, and the U.S. Army was notified that one of their prototypes had been found. At the time, most civilians had never seen an actual “jeep,” so the mistake was understandable.”
Here are two newspaper photos and captions:
1946 Photo of Kids in Jeep

Cropped version of the bottom photo.
This photograph was published in the April 29, 1946, issue of The Fort Worth Star-Telegram. It’s located in the University of Texas at Arlington’s digital archive library.
https://library.uta.edu/digitalgallery-beta/img/20033476

Fort Worth Star-Telegram Collection, University of Texas at Arlington Libraries. Brooklyn Heights School jeep “test run”. (1946). Retrieved from https://library.uta.edu/digitalgallery-beta/img/20033476
“Twenty neighborhood children took a “test run” in a jeep to be used for a carnival at Brooklyn Heights School. Driving the jeep is Jack Scott, and sitting beside him is Howard Victry, president of the school Dad’s Club. The children and Mr. Victry are facing the camera and Mr. Victry’s hand is raised. Published in The Fort Worth Star-Telegram Morning Edition April 29, 1946.”
June 1948 Jeep-Propelled Power-House Ad
No information provided on where this June 1948 “Jeep-Propelled Power-House Ad” was published. This seller has other jeep ads and willys ads as well.
https://www.goantiques.com/jeep-propelled-power-house-397135
“Jeep Propelled Power-House Ad 1948 This is a June 1948 advertisement. It is a nice black and white ad for Willys-Overland Motors of Toledo makers of the Jeep. Pictures the Jeep on the job and it reads, The 4 wheel drive universal Jeep gets to the job and furnishes power to operate industrial equipment. In mint condition. Photo is taken through plastic and may show wrinkles or crookedness that is not in the ad. This magazine tear sheet measures 10 1/2″” wide by 13″” tall”
1942 Photo of the Fitch Jeep Station Wagon Car
UPDATE II: Marc noted the the rear of the vehicle is based on a Renault Juvaquatre. It just so happens this car is somewhat based on the German Opel, which Wally King used to create his Jeepster-like vehicle in Germany following WWII.

PHOTO CREDIT: https://en.wikipedia.org/wiki/Renault_Juvaquatre#/media/File:Renault_Juvaquatre_photographed_in_1984_in_central_France.jpg
UPDATE: UndiscoveredClassics.com had some additional insights into this vehicle. I tried to learn more about Captain Richard C. Fitch of the Second Regiment Mechanized Cavalry Reserve, Los Angeles, but didn’t have much luck. I did learn he was a design engineer for the Army and was responsible for the MT Tug design (see below post). Below is a photo of how it looked in a newspaper.
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Originally published March 2014: I wonder what ever happened to this prototype? Marc spotted this unusual photo. The vehicle doesn’t seem very jeep-like, except in its compact design and front clip similarity. It doesn’t appear it was four wheel drive.
The image was picked up and published by a couple newspapers. Below are links to Newspaper.com that show a small image of the page. The caption vary slightly:
1. The Amarillo Globe (Amarillo, Texas) March 18th, 1942, on Page 2
2. The Statesville Record and Landmark (Statesville, NC) March 16th, 1942, Page 4