The August 26, 1941, issue of Look Magazine included this large photo of a Bantam BRC-40. The caption, presumably written by the author of the article, Henry McLemorehistor reads:
“THIS MOBILE CHIROPRACTOR I am driving is a half-ton reconnaissance car known to the unit as a Peep or Bo-Peep. It’ll go 60 mph, packs two machine guns, a crew of four. It will take you anywhere, provided you can hang on–actually covering worse terrain than a tank. As soon as the Army has enough Peeps, they will replace motorcycles as dispatch and reconnaissance vehicles. Like all armored-division vehicles, the Peep has four-wheel drive and handles as easily as the highest priced pleasure car. The difference is that you sit on a thin cushion over a steel seat and buckle yourself down with an airplane safety belt. “

The above photo is from this two page spread:

This is the magazine cover:
