This Newgren field and pasture cultivator brochure is form N-168. It is the last of this series of color Newgren brochures that came with the jeep equipment book.
Features Research Archives
1949 Newgren Parts Price List
You never know when something obscure as this price list from February of 1949 will come in handy for someone. It’s a detailed look at the parts at the dealer pricing.
1944 Photo of Soldiers Practicing with Wire Laying on eBay
The driver sure looks young.
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“1944 Press Photo Installing Telephone Wires during Texas Field Practice. This is an original press photo. Another use to which the versatile jeep has been put in that of laying telephone wire as in the scene, during Texas Field Practice. Photo measures 10 x 8.25 inches. Photo is dated 01-21-1944.
‘Jeep’ 4 Wheel Drive Wellington Lighter on eBay
Starting price for this ‘Jeep’ 4 Wheel Drive lighter is $75.
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“Great old lighter. From the estate of a longtime Toledo Jeep Employee.”
1945 Christmas Card From Budapest on eBay
1948-1949 Willys-Overland Deluxe Tool Kit
Anyone have photos of an actual 1948-1949 Deluxe Tool Kit? Or, if you have a 1948/1949 Jeepster manual, a pic of the front of the kit may be in there, too (according to this post). If you have either, please email me a pic of the front to d @ deilers.com. Thanks!
Claus is hoping to reproduce a leather kit version of this vinyl plastic tool holder and needs to see the inscription on the front of it. Here’s the back side (from the 1949 Willys Accessories Book):
Maynard Roberts’ Two-Year Jeep Trip Through South America

Maynard Roberts pictures on the left in San Paulo, Brazil, from the January 23, 1950, issue of the Pomona Progress Bulletin.
In 1948, 34 year-old Maynard Roberts, from La Verne, California, traveled south into Mexico and spent the next 18 months exploring Central and South American. He wrote a series of articles for the Pomona Progress Bulletin detailing his trip. He’d hoped to write a book, but I have been unable to locate one. If he didn’t, it’s too bad, because I think he was a very good writer.
His skill is evident early on when he wrote a phrase that caught my attention, “About seven years ago I was keeping company with my last twenty-dollar bill …” His attention to details and telling a few small stories make his tale worth reading. It’s unfortunate that these articles only share snippets, for it seems he’s got a good story to tell and the skill to tell it.
His idea to travel germinated prior to WWII. He was born in Lima, Ohio, in 1914. As a child, his parents moved to California, Near the start of WWII he got the idea to travel to South America, so he began saving money. During WWII he was a draftsman, perhaps a skill learned during his college days at Chaffee college? Finally, by 1948, he saved up enough money to buy a jeep and afford to travel.
Part one of his adventure appeared in the January 09, 1950, issue of the Ponoma Progress Bulleting, split into two sections.
Part II: This is the second installment of Maynard’s adventure. It appeared in the January 16, 1950, issue of the Pomona Progress Bulletin.
Newgren Bed Extender Brochure
1942 Of Helen Hayes in Jeep w/Soldiers on eBay
This photo was taken May 07, 1942, as confirmed by The Times newspaper out of Munster, Indiana, dated May 08, 1942. It shows actress Helen Hayes MacArthur sitting in the passenger seat of a jeep, surrounded by servicemen.
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“Press Photo Helen Hayes visits soldiers at Army base camp, Washington D.C. This is an original press photo. World War II – United States (Helen Hayes at Camp*. Washington D.C. Major William R. Fisher, Base Special Services officer is shown instructing miss Helen Hayes of stage and screen fame in the art of handling the army “Jeep” Lieutenant Robert Kuhne of Philadelphia is at the controls while Lieutenant Benet F. Cain prepares for the start. Photo measures 8.5 x 6.75 inches. Photo is dated 5-7-None.”
Here’s the newspaper image:
1949 Jeepster Sales Tool Brochure for the Sales Force
This unique 36-page Jeepster sales tool aimed at the Willys-Overland sales force likely underscores a general lack of understanding about the Jeepster. It was a different enough vehicle from the utilitarian wagons, trucks and universal jeeps that the sales force may have had a challenge selling it to their standard clientele. That’s the only reason I can think that W-O created this document. I have not seen similar documents for other models.
Note that at one point the document argues that the Jeepster is NOT a convertible and NOT a sedan, but a SPORTS PHAETON. Bill pointed out to me that, like him, I always pronounced Phaeton “Fay-ton”, with an accent on the first syllable. However, he saw a newsreel the other day and the voice-over pronounced it more like ‘Fay-et-on’ or ‘Fay-uh-ton; distinctly three syllables.
Moreover, the dictionary suggests that a Phaeton is pretty much a convertible or a touring open air car, rooted in a word for an open air four-wheeled wagon. Perhaps some more knowledgeable can distinguish between a Phaeton and a convertible??
Some of these pages worked better when shown together, so I’ve sewn together a few of them …