This 28-page booklet is divided up into several sections including, Comfort, Style & Beauty, Safety, Convenience, and Maintenance.
Features Research Archives
The Wishing Well
1956 Ad For ‘Jeep’ and Clearing Snow
This September 26, 1956, ad was published in the Reporter newspaper from Klingler Pontiac out of Ann Arbor, MI.
A Brief Break From Remodeling Projects
My cousin and I took a break from painting, hanging ceiling lights, cleaning up her yard and more (oh so much more) to visit Shane just north of Richmond, Virginia, yesterday. He is a long-time reader who jeeped using 80s/90s jeeps, before jumping into the vintage market with a relatively cheap CJ-3A. He told us how surprised he was at how much he enjoyed driving the old rig. Unfortunately, the jeep was later stolen, but by then he was hooked. So, a little while later he bought his second vintage jeep, a 1942 GPW.
What appeared to be a GPW in good condition turned out to be a jeep with problems that Shane didn’t spot until he got it home (I think most of us can related to that at one time or another). At first Shane bought individual parts , but over time he started buying jeep projects from which he could get some parts. That led him to begin reselling MB and GPW parts.
Apart from the WWII jeeps, he’s acquired a CJ-6 project that he hopes to complete at some point. He also continues to look for WWII parts, including the following items (email him if you think he you have something he needs donovanshanemiller @ gmail.com … no spaces around the @):
Top bow body brackets Side grab handles Two reflectors(Corcoran Brown bezel, Grotelite No. 100 lens) Mirror and arm Stamped pintle Blackout light bulb assembly Axe head bottom bracket(4 hole) One windshield to hood block Oil can to firewall bracket Spare tire carrier and foot Skid plate
There were a couple of interesting tidbits that we learned from Shane. He explained that there are a lot of 1942 GPWs around the country, because a large number of them were shipped for early military training, while many of the Willys MBs went to North Africa. Anyone have further insights into this?
Additionally, we learned that there was a big auction of brand new, unissued surplus 1945 GPWs sold in 1946 out of Ohio by the military, so it isn’t uncommon to run across 1945s with 1946 titles and bills of sale in that region. Anyone else seen this pattern?
Thanks again to Shane for taking the time to show us his place. Here’s some photos of some of his jeeps:
Dauntless V6 Art on eBay
Maury shared these Dauntless V6 parts-turned art/in-home decor.
April 1960 Wagon New Style Story Brochure
This April 1960 New Style Story on the 2-Wheel Drive ‘Jeep’ Station wagon brochure is unusual in that it starts as a 5.5″ x 11″ brochure that folds out vertically, revealing two pages, then folds outward vertically again revealing the 17″ x 11″ inner page. I’ve seen this style referred to as the Harlequin styling (a Brook Stevens design), but ‘Jeep’ made no reference to any style in the brochure.
This is the front of the brochure:
This is the back:
When folded open part way, this combo page of two half pages appears:
When the top page is folded up and the bottom page folded down, this full page appears.
Roberto’s Illustration: Santa’s Jeep Shop
1956 & 1957 Universal Jeep Ads
These two ads have similar artwork and were published six months apart in California.
This October 11, 1956, ad was paid for by Leo Frediania and Son and appeared in the Healdsburg Tribune:
This March 15, 1957, ad was paid for by the Slavish Bros and appeared in the Madera Tribune:
Rat Fink “Jeep” T-shirts
January 1961 Need a Friend Dog Brochure
This brochure showed a rare image of the FJ-3 in a jeep family brochure. This is Form No. DM61-01, the kick off of the animal series of brochures.
1962 Ad for the FC-170 Payload
The Desert Sun published an ad highlighting the payload and wheel base of the FC-170 on October 11, 1962.
Unknown CJ-5 Half-Top Model
Anyone recognize the manufacturer or model of this hardtop? I noticed there were several models when going through the archives. Those long doors and the odd roof makes it distinctive. The way the front edges hug the curve of the CJ-5 top also make it distinctive.
1. CJ-5 sold out of Lebanon Oregon in 2013:
2. CJ-5 sold out of Boomton, NJ in 2016:
3. Jeep customized CJ-5/flattie sold out of Oakgrove, Minnesota, in 2018:
4. Possible example out of Cedar Falls, Iowa, in 2010:
MB at the Sinsheim Museum in Germany
Photos of this modified jeep located at the Auto & Technik Museum, in Sinsheim, Germany, were posted to the G-503 Facebook page. After some various guesses, Alexander Schingerlin explained how this was modified.
“Look what you see at the picture, a Lanz Tractor and a strange looking Willys. Gas was expensive in the years after war and someone put the complete unit – engine, transmission, in an Willys. Thats why the cooler is so high and the Engine so far in the front because of the long transmission of the tractor”
Wood Burning Jeep at the Budensee Museum
This is another modified German jeep, but this time it’s a CJ-3A located at the Budensee Museum in Uhldingen-Mühlhofen, Germany. Based on the Facebook caption, it appears to be a wood burning engine.
“(translation from German by Facebook) This Willys Jeep served until the mid-60 s a salary sawer, who moved from home to house. This vehicle prepares the fuel-eating glutton engine for users. What was the solution? Find out more on our historic wooden saw days on 13. and 14.10.2018.”
MB Wrecker Garage Sully in Paris
A French site credits Serge Hiltenfinck with owning (and probably restoring) this 1943 MB “Garage Sully”-branded tow jeep. This photo was taken as part of vintage car meet in Ostheim, Germany.
These two photos were posted to Flickr by Tobias Hartmann.
Buster Keaton Lessons In Living Jeep Commercials
I didn’t realize the Buster Keaton had done multiple commercials for Jeep under the brand “Lessons In Living”. Here are three that I found:
1 At the end of this commercial Jeep highlights the Hong Kong and Maverick TV series:
2. This is the most common version I’ve seen on line:
3. You can depend on a service station jeep owner:
1944 Photo of Jeep at Versailles **SOLD**
UPDATE: The press photo at the bottom of this post appeared in at least one newspaper, The Daily Banner out of Greencastle, Indiana, on September 4, 1944:
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Original Post August 2014: How’d you like to be the person that drove the jeep to this iconic place?
” 1944 American Jeep Palace Versailles France Press Photo”
Year? Traveller Ad
This ad appears to have been on eBay for sale, but has since been sold. It popped up during a google search. The quality is poor as it wasn’t a smaller image, but I suspect this is a full page ad.
1959 Free Jeep Knife Brochure
UPDATE: I’ve added pics of Blaine’s father’s knife set at the bottom of the post.
This brochure let recipients know that they’d get a free knife if they went for a demonstration ride at the local Ross Motors, INC, out of Rockland, Maine.
Blaine’s father received a knife set when he bought his 1959 CJ-5. It still looks in good shape sixty years later.
Ten Billion Kilometers Ad from the Willys Export Co.
This 1956 ad touting ten billion kilometers of transportation service is a rare ad promoted by the Willys-Overland Export Corporation only (no mention of Willys Motors).
View all the information on eBay
“This is an original 1956 print ad for Jeep! It measures approximately 14″ x 10″ overall, has no stains or tears, comes from a dry, high-altitude, smoke-free environment, and is strictly graded”
1975 CJ-5 Bitely, MI eBay
UPDATE: Back on eBay.
This odd duck looks like a combination of a CJ-5 and a Topeka Hiway Mower. It’s a no reserve auction with a starting price of $2695.
View all the information on Ebay
It started life as a 1975 Jeep CJ5 Chassis. As near as we can tell, it was converted when new into a street-sweeper by the PB Loader company (which is still in existence today). Sometime later in life, someone got the bright idea to remove the street sweeper broom and replace it with a 62 inch quick attach skid-steer style snowblower (Ford 715 Model). We understand that the PB loader company made a similar model for airport tug use.
You Tube Videos of machine in operation:
(copy and paste the links below into address bar to view)
https://www.youtube.com/watch?v=nsC5w8bmCB4
https://www.youtube.com/watch?v=NuNN8o2xC4U
1956 Ad for the FC-150
This ad was published on December 13, 1956, in the Healdsburg Tribune by local jeep dealer Leo Frediana and Son.
The next month a similar FC-150 Ad was published in the Madera Tribune on January 11, 1957, by the Slavich Brothers:
1955 8 Reasons Why Ad
This ad appeared in the December 15, 1955, issue of the Healdsburg Tribune out of Healdsburg, California.
Plastic Rocket Jeep Toy From Greece $60
This odd plastic jeep sporting a rocket includes the original box. Seller is accepting offers.
View all the information on ebay
UP FOR SALE VINTAGE RARE GREEK HARD PLASTIC WIND-UP MILITARY JEEP AIRFORCE BY ELVIP EARLY 70s MIB IN MINT NEVER PLAY CONDITION SEE PHOTOS FOR DETAILS.SHIPPING AND HANDLING $ 8 FOR GREECE $ 15 EUROPE $ 18 WORLD REGISTER.
Various Photos on eBay
These are some random photos from eBay.
3. A family in 1945 packed in an MB:
4. 1965 Photo of Deadlined Jeeps: