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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
I believe this is the first Advertising and Merchandise Bulletin that I have owned (or even seen). I bought several of these together on eBay. The particular one details the “600 series” of tri-fold brochures available during 1960 (which is one of those nagging issues I’ve always wondered about .. how many brochures were made). So, this answers that question. There were only 13 in that series.
When I get a chance, I’ll add links of images to this post.
I spotted this Warn hub brochure out of Canada on eBay. It’s not I have documented. Its 1954 date makes it a fairly early one for the locking and automatic hub models.
This is the front of the brochure:
The is the back of the brochure:
If you open from the back, it reveals this page:
The this page opens horizontally again to reveal the interior three pages (8.5″ x 11″)
This is the back of the fully opened brochure.
Here’s a second version of a 1945 Mobiloil ad featuring jeeps. This was part of a series of military-related ads buy Mobiloil in 1945 (see others here). I haven’t yet seen any other ones with jeeps in them.
View all the information on eBay
“Willys Jeep Mobiloil Vintage 1945 Ad Magazine Print Soldiers GI WWII
About 10.25 X 14 Inches. Carefully shipped flat.”
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Here’s a second version of this ad campaign that included jeeps:
View all the information on eBay
The seller of this sign has listed it at $250, but will consider lower offers. It likely is the only one of its kind.
View all the information on eBay
“Very cool canvas dealer sign. 46” x 24” Appears to be hand painted. This was found mounted to a board. There is some damage to one corner. Tape has been applied to help hold its position. Very cool piece. You will NOT find another
Vintage Canvas Banner Dealer Wall Hanging 1957 57 Willis Jeep RARE Hand Painted.”
Jan was kind enough to share this rare brochure from Farmcraft, LTD, another seller of refurbished WWII jeeps. I’ve seen the Burleigh in another ad from 1949, but the text (as best as I could read) did not mention Farmcraft. A Hemmings article shared a pic of the Burleigh, and mentioned Farmcraft. I suspect Farmcraft partnered with, bought out or evolved from Burleigh.
UPDATE II: Here’s another 1950 Salgittzer brochure from Germany, but it is only four pages. Thanks to Jan for sharing it! This makes three different 1950 brochures.
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July 12th UPDATE: I received both of the Salzgitter brochures I purchased out of Germany. The 1950 brochure is a version lacks several of the pages shown in the brochure at the very bottom. The 1949 brochure is a tiny (1/4 sheet-size) one-page brochure.
Jan out of the Netherlands shared this unique Perkins Brochure that highlights. I don’t have a date for it. I found one of these brochures for sale out of the UK and another one here, though it is priced higher. And, here is an M-38 for sale in the UK with that conversion.
After failing several times, I finally won a copy of this Hatari-themed jeep brochure. It is from number DM 62-03. Learn more about Hatari and Jeep at the CJ-3B page.
Here’s the front page of the brochure:
It opens horizontally to show this two page Hatari announcement:
It agains open up horizontally, both to the left and to the right, to reveal several different vehicles that appear in the movie, including a truck, a CJ-6, a wagon, and an FC-170.
On the back side of the brochure are some of the actors that appear in the movie:
Maury shared this video from AMC Jeep. I was 18 when this came out in 1983. I’m sure I must have seen this on TV and I hazily remember the folks riding a bison, but don’t remember the full commercial.
UPDATE: **SOLD** Was $10.
Andy shared these two Willys-Overland postcards. They are both marked “1952”, which seems accurate.
“2 vintage antique jeep post cards”
UPDATE: There’s another one of these brochures on eBay.
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Original published March 20, 2023: This early version of the San Juan Scenic Jeep Tours brochure was pre-FCs. It was listed for sale on eBay at some point. Thankfully, the images were still available.
The price on this rare ad has dropped to $12.00 (with $7 shipping). I can’t recall seeing this one. The seller has four of these for sale.
View all he information on eBay
“Stewart-Warner
Willys Jeep Ad
1943 Original ad.
Up-n-at-em, Jeep!
Rare”
A big thanks to Joe-in-Mesa, and wife Jan-in-Mesa, who found a couple toys and brochures at a great price while visiting the MVPA convention in Des Moines, Iowa, last week.
The Marx tin windup cowboy jeep has details that I haven’t seen on similar cowboy jeeps. I thought it was the best of the two, even though the windup spring doesn’t quite work.
The four-passenger Marx Jumpin’ Jeep in green and yellow is more familiar, with graphics in good shape as well.
I had neither of the two brochures they found, so that was a bonus (see the posts below)!
Here are more pics of both toys:
UPDATE: Thanks to Joe-in-Mesa, I obtained a yellow version of this same 1950/1951 brochure, though the form number (SD 73 M5 651-1CM the 651 may indicate this was published June of 1951) is different. The only difference between the two that I can see between this one and the brochure at the bottom is the color of the brochure (yellow).
Here is the front:
Here is the back:
The brochure opens vertically to reveal this page:
and then the brochure opens horizontally to reveal this page:
Here’s the back fully opened:
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UPDATE: Originally posted March 3, 2021, this post was part of another post about similar brochures of the period.
Finally, one more, similar Willys Sedan Delivery brochure, only it’s not as large or as colorful as the others. In fact, I’d call it a black, gray and white brochure. It’s form number is SD-M3-73–50M. Given it doesn’t label the Hurricane engine as new, it’s probably later than the other brochures, maybe 1951.
I’ve not documented a Willys-Overland postcard promoting its Planadyne suspension.
View all the information on eBay
I just bought this postcard. It was mis-listed under “Jeeping on the San Juan Islands, Washington”. Now, Mt. Moran is a pretty good sized mountain (for the San Juan Islands), but pales in comparison to the San Juan Mountains in Colorado, where this photo was obviously taken. This is a 4×6 card and I’m hoping I can identify which tour jeep the is once I get the card. Given the red cage and red bar up the center, I’m leaning towards this being mine.
Andy shared these ads. One is for a General Electric 200 Amp Arc Welder brochure and the other is for the Universal Jeep. Both appear to be from 1945.
“Original brochure kept in protective plastic”
https://www.facebook.com/marketplace/item/279737064408081/
https://www.facebook.com/marketplace/item/1356368641606565
I recently purchased a special equipment binder off ebay. Usually, there are a few interesting brochures inside. This time, it was full of these pink price sheets, like this:
However, thankfully, inside the book there was a second small booklet that did have some brochures, and a few interesting ones.
As an example, I’ve never run across this unusual 4-page McCain Hub Winch brochure.
UPDATE: Here’s a second type of Warn-A-Larm brochure. It is a single page, form #AC1166-20 (maybe 11/1966?).
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Originally published Feb 20, 2023:
This is a product I didn’t know existed at one time. According to this four-page brochure, the Warn-A-Larm is a backup alarm device to warn folks when a vehicle is backing. It appears the brochure is from June 1969.
O
I’ve seen these Tilt-o-meters in various jeeps, but I didn’t know they produced a brochure:
This is a device I’ve never seen. When a vehicle is stuck it brakes the spinning wheel, forcing the non-spinning wheel to spin (and hopefully) un-sticks the vehicle.
The Sierra Pack’age’ Trip Tri-Fold brochure was probably printed in the early 1960s. It’s the first time I have run across a California or Sierra Nevada brochure for guided jeep tours. The company is referenced both as “Jeeps, Inc.” and as “Sierra Tours by Jeeps, Inc.”.
This 3rd page only has print on one side. It’s a flyer that was stuck into the brochure.
Here’s another unusual brochure. It’s possible I have another somewhere else and just never posted it. The brochure is from W-10021.
This brochure appears to have been produced by Shaver’s Jeep Sales, meaning it was probably a product offered by this particular dealer. The appear to be replacement seat cushions?
I have been going through a whole two stuffed Willys Motors Equipment Books and documents as part of trying to organize the stuff I’ve purchased recently. I was surprised I hadn’t noticed this Warn manual when I first when through the books. I suspect (hope) I find some other cool items. This brochure has a form number of SR-456-4, which possibly means it was produced in April of 1956, but this is a version 4 of the manual.
