I thought this was a nice followup to the jeep for auction above.
Advertising & Brochures Research Archives
1955 Roper Post Hole Digger Brochure **SOLD**
The required items to run one of these post hole diggers required an investment in PTO equipment (see the second image).
1954 Nissan 4W60 Brochure on eBay
Service Station Brochure on eBay
Here’s a brochure targeted at Service Stations. It is 8.5 x 3.5 Folded , 17 x 10.5 Unfolded.
Letter about Woodie Tops by Station Wagons, Inc
UPDATE: **SOLD** Was on eBay
Here’s a rare letter that advertises woodie kits from Station Wagons, Inc, for CJ-2A and MB/GPW models. This 2 page letter shows both a full and a half cab. Below the two page letter is an example of an ad that appeared in Popular Mechanics.
Popular Mechanics Ad from the January 1948 issue of Popular Mechanics, pg 266. This ad appeared in the February 1948 issue as well. I haven’t done a full accounting to determine how many other issues had the ad.
1947 Brochure of CJ-2As and Planes on eBay
Here’s an add from the 1947 issue of Time Magazine showing two different jeeps involved with airplanes. There is a reference to National Skyway Freight Corp and the “Flying Tigers”.
Gorman-Rupp Irrigation Pump Brochure
Dorsey Rotary Cutter Brochure on eBay
Go-For-Digger Trencher Brochure
UPDATE: **SOLD** Was on eBay.
Here’s another type of trencher. Go-For-Digger also made also made back hoes (see bottom image).
“N.O.S. & O.E.M., KAISER, JEEP, CJ5 UNIVERSAL, “GO-FOR-DIGGER”, “TRENCHER”,
SALES AD-(2-SIDED & COLORED, ON BOTH SIDES)-BROCHURE. KAISER JEEP OFFERED: SPECIAL EQUIPMENT, ATTACHMENT OPTIONS, FOR KAISER JEEP CJ5 UNIVERSAL’S.”
Here is an example of the go-for-digger backhoe:
Ira Fryer Associate Jeep Dealer
UPDATE: David Silberman has filled in some gaps from a story told by Jacques yesterday.
David writes, “Ira Fryer was an associate dealer, did not have a franchise. He was located at 714 Walnut Street in Reading. During the mid to late 50’s into the early 60’s he also sold Simca and Goliath cars. They knew their product, had a good service department and an excellent parts department. Mr. Fryer wore a shop coat while at work, something you don’t see now.
His son, Robert, also worked there. They had a 1940 Willys pickup and a 3-wheel Harley Davidson for the parts/service department. They went out when Hettinger Brothers got the franchise. The building was torn down to make way for a parking garage.
I seem to remember that he also sold Renault Dauphine at the time. It was an old fashioned garage, showroom in front, passage to the rear along side of the showroom. Mack, the parts guy, rode a motorcycle.
Hettinger Brothers got the franchise and Mr. Fryer disappeared from the scene when the building was torn down to make room for a parking garage. I think that was in 1965.
Hettinger Brothers didn’t last long as the Jeep dealer, as they had the Chrysler/Plymouth dealership and didn’t push the Jeep line. J.F. Kohler ended up with the dealership in 1963, and had it until the Renault fiasco of the early 80’s, at which time many of the dealers turned in their franchises due to the actions of the company.
An interesting side note on Hettinger Brothers. They had the Chrysler/Plymouth dealership for many years, and when the building was demolished they didn’t even take the time to remove the old parts inventory from the basement.”
1955 Warn Hub Brochure on eBay
This Warn brochure from 1955 highlights the differences between automatic and semi-automatic hubs. I didn’t know there were such things as the automatic hub.
Alexander Bush and Bog Harrow Brochure
This is a neat little little brochure for the Alexander Bush and Bog Harrow Brochure.
1954 Kaiser Willys Signage Rules
This document outlined the signage rules for Kaiser Willys Parts and Service Departments. Unfortunately only part of it is shown on eBay.
“Original dealer part color sales sheet , 8.5 x 14 , also factory letter describing this sheet . Shows two different Kaiser Willy Outdoor Service Signs .”
1955 Service Truck Body Borchure
Here’s a neat brochure. I can not remember running across one of these installed on a truck for sale.
Willys Service Sign Lavonia, GA $1200
I have no idea what these are worth.
“THIS IS AN ORIGNAL WILLYS PORCELAIN SERVICE SIGN MADE IN THE 30S OR 40S. IT IS DOUBLE SIDED AND IN GREAT SHAPE FOR IT’S AGE, HAS NO TOUCH UPS, IT IS IN AS FOUND CONDITION ,IT IS 2′ H X 4′ W. HAVE OTHER SIGNS FOR SALE.”
1959 Jeep Gala (Not Surrey) Booklet
Warn Selective Drive Hubs Brochure on eBay
1968 Kelly Cabs Brochure **SOLD**
Jeep Replacement Parts from American Auto Parts on eBay
Here’s a catalog that advertises Ford, Willys & Jeep parts as late as 1967 for sale on eBay
Garwood Dump Truck Conversion Brochure
UPDATE: This was on eBay in 2012.
I suspect there are a few Garwood converted Willys Trucks still out there.
Cutlas Selective Hub Brochure **SOLD**
Mid-1950s 38″ x 50″ Poster of Jeep Family **SOLD**
UPDATE: **SOLD** Was on eBay
The seller is from Canada, so shipping to the US is expensive. This would be a cool piece to have, but between shipping and the purchase price it’s a bit steep for me.
” Bidding for a so-so condition vintage Willys dealer poster.This was on a wall at an old dealership that was also a garage of course.I have actually spent some time to clean this up quite a bit.There are numerous rear clear tape repairs I had to do at quite a few edges and in the main body itself,water staining,dust discoloration,pin or staple holes,crinkles etc..Large pics should provide an idea of the condition.SX-233-4 form number I believe at bottom left corner.I had some other items from the garage that were all dated either 1954 or 1955 so this would be from the same time I`d say.Listed it because I know these are hard to find these days,better than nothing at all.Old original dealer stock,great for the collection.Questions have to be asked a day before sale end.Will combine shipping whenever possible,multiple or frequent bid winners will benefit,so check out my other listings.Shipping is $22.50 $US to the USA,$18.00 to within Canada.I`ll have to roll it up as well as possible and ship in square or tubular box.I ship one to three times a week now,depending when I go to town,fuel is super expensive up here now,and my local post office can no longer ship parcels.Canada post from up here to the US may take one or two weeks,border,travel time,size of item being shipped,destination,etc.,often for something like this it is much faster,please be patient,it`ll get there.I pack very well. pst in Mb.”
Mexico’s Tourist Patrol Service
Bruce uncovered this unusual reference to Mexico’s Tourist Patrol Service. I believe this group is also referred to as the Angeles Verdes (Green Angels). According to a 2003 book, the Patrol Service still exists; However, I’ve been fortunate enough not to have had to need it. I tried to find some historical photographs showing jeeps, but didn’t have any luck.
1951 Ad for the Dozerette **SOLD**
Dealer Ad for 1948 Wagon on eBay
Unlike the advertising by Willys Overland, this ad by New York City based A.W. Pickett is sedate and forgettable.