It looks like this matches the standard design layout of the truck nicely.
Advertising & Brochures Research Archives
1956 Showroom Poster 22×36 on eBay
Does anyone know if this was really used in a showroom?
“56 Willys Jeep poster, some soil. 22 by 36 in. Poster shows three models, see photo. Traction, Action, Satisfaction.”
1947 Wagon Ad from Quebec on eBay
4 Glass Candy Containers Wisc Dells, WI $60
I have one. I don’t know what I’d do with four, but here they are.
“Four vintage glass Willy’s Jeep J.H. Millstein Co. candy containers. No candy, call 608-547-7557, NO TEXTS.”
Early CJ Ad on Flickr
This ad features a CJ-2A with square washers on the windshield.
http://www.flickr.com/photos/totallymystified/8467633530/sizes/c/in/pool-56738158@N00/
Spicer Brochure on Pinterest
Willys MAs in Ad for Rusco
UPDATE: **SOLD** Was on eBay
Here’s a rare ad showing a set of Willy MAs in a Rusco, Russell Manufacturing.
“1943 WW II U.S. ARMY JEEP Rusco Russell Mfg Middletown, Ct. Photo AD. Approximate size: 10.5″x13″”
1947 Jeep Ad in Time Magazine on eBay
You can buy this now for $15.00 or buy the whole issue of Time Magazine’s January 6, 1947, magazine for only $8.00.
1944 Chase National Bank ad with Jeep **SOLD**
UPDATE: **SOLD** Was on eBay
I don’t know why all the army regulars are so orange in this 1944 WW II Chase National Bank AD??
“1944 WW II U.S. ARMY JEEP Port of Balboa Panama Canal ~ Chase National Bank AD. Approximate size: 10.25″x13″”
1947 Willys Overland Ad from Quebec on eBay
Here’s a neat old ad for Willys Overland in French from Quebec, Canada.
Does your Jeep upset your Stomach?
If so, try Sal Hepatica. Personally, I know just how that driver feels. This ad can be found in the January, 1951, issue of Country Gentleman. This ad is posted on Flickr, too.
2 1956 Ads from ‘The American City’ Magazine on eBay
These ads appeared in different issues of ‘TheAmerican City Magazine’.
1) From July 1956 Issue:
“This is an original 1956 trade-publication print ad for Willys Jeep– a very unusual ad! It measures approximately 11″ x 7.5″ overall, has no tears or stains, comes from a dry, high-altitude, smoke-free environment, and is strictly graded”
View all the information on eBay
2) From July 1956 Issue:
“This is an original 1956 trade-publication print ad for Willys Jeep– a very unusual ad! It measures approximately 11″ x 7.5″ overall, has no tears or stains, comes from a dry, high-altitude, smoke-free environment, and is strictly graded”
2 Pages from the 1944 Willys Overland Annual Report
I’ll provide some more information on the 1944 Willys Overland Annual Report that I’ve scanned, but I don’t have time tonight. Instead, here’s some fun reading from the report. I’ve combined two of the pages into one image. This comes from an anonymous donor kind enough to share this (and other) documents so I can scan and share them with you.
Business Card for Bean’s Garage in Pennsylvania
David Silberman forwarded this vintage jeep business card. He writes, “Here is a scan of a business card from a Willys dealer in the area. They (brothers Ike and Joe) were an associate dealer and were very good with parts and repair. They also had a Koenig backhoe on a Jeep truck, which they used to dig graves, among other uses.
We bought a 1953 Aero Ace from them in 1955, and in 1958 bought a 1947 CJ2A. The Aero cost $1,000 and we got 200,000 miles out of it. The CJ was $300. We kept it until we traded it for a new CJ5 in 1960. They went out of the Jeep business in the early 60’s. I attended the auction of the place about 8 years ago. Joe was still alive at that time.
Early 1950s Brochure on eBay
This brochure that Marc found shows the CJ-3A employed in a variety of jobs. The use of the triangle in the illustration is interesting.
“This listing is for a vintage advertisement. It is an ad for Willys Overland Motors of Toledo Ohio and their universal Jeeps. The ad folds out like a small poster. There is a dealer address stamp on it. I am not positive but I believe this advertisement is from the 1930’s. It is filled with information and pictures from that time frame. It is roughly 17″ x 11″ when it is unfolded.”
1962 Shelburne Museum Map Jeep Train Brochure on eBay
You might remember that Ann and I visited the Shelburne Museum in June of 2013. According to this brochure, they used to have a jeep-train (which they called the museum barge). I’ll do some searches for more photos.
One here: Shelburne Museum Map on eBay
A second map here: Shelburne Museum Map on eBay
Late 1970s Jeep CJ-Diesel Brochure on eBay
Cheerios Box Goggle Ad with Soldiers in a Jeep on eBay
Here’s an unusual ad that must be pretty rare.
“This ad is from a collection where the collector apparently had the ads in a scrapbook and kept them attached with double sided white sticky tape on the reverse (see photo #2 for the worst case scenario example—this ad might be much better–ASK if it’s important to you! ). In some cases, I was able to trim the blank borders and get rid of some or all of the white tape. In the cases where I was not, I covered the white tape with a piece of clear tape to cover the “stickiness”.
These ads look GREAT from the front.
Some are extremely colorful with great graphics. They also may have one or more of the following– edge tears, a small repair with archival tape on the reverse and/or some degree of uneven cutting when removed from newspaper originally.”
View all the information on eBay
1943 Ford GP in Armour and Company Ad on eBay
It’s not a large graphic, but this ad includes a Ford GP illustration.
“A wonderful original magazine ad from 1943 for Armour and Company No soldier in the world gets better care than a man in the U.S. Army”
1960 FC-170 Owners Manual **SOLD**
UPDATE: The winner is Anonymous at $200. Thanks for the unexpected response everyone and a special thanks to Steve Vogelzang for making it happen!
Steve sent me this original 1960 FC-170 manual in the hopes its sale would raise a little money for eWillys. One of the unique things about this brochure is that it appears to have been in a Chevrolet engineering library. There was one of these available on eBay for $45, but that one is now gone. I’ll start the bidding at $30.
Along with the brochure is an FC-170 brochure. These run between $5 and $10 on eBay.
1952 Fairchild ‘Special Delivery’ Ad on eBay
This ad highlights the Fairchild’s C-119’s ability to provide ‘special delivery’ of fully assembled equipment to remote locations.
View all the information on eBay
Here’s a different version of the ad from 1952 that was for sale back in Dec of 2013.
Rare Early Matchbook Cover from Peru **SOLD**
UPDATE: **SOLD** Was on eBay.
Amazing that this survived.
“VINTAGE WILLYS JEEP ADVERTISING MATCHBOOK COVER — MADE IN JAFFREY NEW HAMPSHIRE SOLD IN PERU WRITTEN IN SPANISH –WORLD WAR TWO ERA — STANDARD SIZE -”
Sales Aides from the Product Merchandising Manual
A seller on eBay broke up a Product Merchandising Manual and sold it in pieces. I bought this section (Sales Aides), and several others. Unfortunately, I don’t have the resources to buy all of them (and some of them are overpriced in my opinion).
These three pages demonstrate items used by the sales team to sell Willys Vehicles. One of these aides I’ve never run across is the “Civil Defense Brochure” shown on Page 2 under Selective Marketing Booklets.
Market Research from the Product Merchandising Manual
This Market Research section of the Product Merchandising Manual is very interesting, particularly since it covers Washington State (where I live). Because some of the information is broken down by county, and because varies quite a bit, especially east and west of the Cascade Mountains, it’s likely possible to draw some national conclusions about vehicle ownership percentages, etc.
1949 Sinclair Oil Ad on eBay
The cover picture of this ebay ad is different than the description and photo within the description.
“This ad is approximately 10 inches wide X 13 inches high.
No Damage, Stains Or Tears.”