The top ad is from the October 1945 issue of the Spokesman Review. It ran for at least a month (October – November, 1945). The colored version below is a print from a scan (magazine scan?).
Advertising & Brochures Research Archives
1956 Military 4 Year Proposal on eBay
This looks like a unique piece.
“Here I have an Extremely rare Willys Jeep Military proposal for a 4-Year program from 1956.
This is a Plastic Comb Binding Book which was apparently used in presentation for the proposed 4-Year Military Development Program for the ¼ Ton 4×4 Willys Vehicles.
Book is dated 10 October 1956.
Books specifies the M38-A1 and presents analyses of weight reduction and cost savings.”
1957 Special Equipment Book on eBay
Here’s an interesting book. I haven’t seen one in this format.
“Original great condition. Willy’s Jeep Toledo, Ohio 1957. Paperback. Shows slight age.”
CJ-3B & Jeep-A-Trench Postcard on eBay
Cool postcard. Nice shot of the Auburn Machine Works in the background.
“VINTAGE POSTCARD ADVERTISING JEEP-A-TRENCH TRUCK/CAR AUBURN NEBRASKA NICE!!!”
Meyer Plowing Video
In a seasonally perfect topic, Tim forwarded this link that included a video that has some vintage video of jeeps moving snow with Meyer plows. The video notes that Meyer has been selling plows since World War II. I happened upon a second Meyer video on youtube, featuring 1960s innovations. Finally, below the videos are four pages from a 1947 special equipment book showing early Meyer ads.
http://www.smithbrothersservices.com/meyer-drive-pro-plow-jeep-wrangler-install-picture-page.html
Video from the page above:
A video of Meyer products from the 1960s featuring a wagon and an FC using a plow:
1947 Special Equipment ads for Meyer products:
1961 Traveller Brochure
FC Dealership Ashtray **SOLD**
UPDATE: **SOLD** Was on eBay.
Here’s a cool FC item.
“Kaiser jeep willys jeep forward control. This is a very rare whirl away ashtray jeep dealer promotion item. Purchased from estate of a man who owned a jeep dealership for many years. It is a chrome ashtray with a jeep fc on top. I have done a lot of research and only found one similar which had a cj3b on it. These were only sold to dealerships. And the fc was only made for a few years. You may never see another one. Looks like it will shine up nice . I lest the dirt and grime on it. A bit of rust where the ashes sat. Ask questions look photos over well.”
1961 Commercial Vehicle Sales Book on eBay
It has a good starting price.
” Super Rare 1961 JEEP Willys Government Sales Binder with lots of interesting pics, diagrams, brochures, specs and more. Excellent condition”
Jeep: Built to be Overworked
This 1964 Ad appeared in the Toledo Blade newspaper.
When the Going Gets Rough
Frank Haagen & Son was an Ellensburg, Washington, Jeep dealer. It was published November 16, 1953, in the Ellensburg Daily Record.
1947 Ad: Seeing is Believing
On July 12,1947, Lewiston Evening Journal out of Maine published this neat ad. Several other newspapers across the US also published the ad.
Willys Brochures Flint, MI In Person Auction Sun Nov 22
There’s lots of comic books and military items at this auction. The lot of Willys brochures looks interesting, especially that Willys Export Vehicle Program brochure.
“Military, Comics, Coin and Ephemera Auction
Sun. November 22nd
1:00pm, Doors Open at 11am
HARRIS BROS. AUCTIONS
G-4150 VAN SLYKE RD.
FLINT, MI 48507”
http://www.auctionzip.com/cgi-bin/auctionview.cgi?lid=2619929&kwd=willys&zip=&category=0
Yue Loong Chinese Jeep Brochure on eBay
This CJ-6ish jeep has no fuel inlet on the driver’s side. It also appears to have some kind of Tuxedo Park package (front bumper for example). Price is a crazy $99! It’s listed as a 1958 CJ-3B brochure.
“Original part color folder , 7.5 x 10.5 folded , 15 x 10.5 unfolded , has 2 horizontal folds , text in Chinese and English .”
Dealer Identification Poster **SOLD**
UPDATE: **SOLD** was on eBay
“Estate buy recently. Very nice original Jeep Model identification poster in very nice condition. Pictures show condition. Some fading and one very small tear as seen. Must have for the jeep collector! Bid with confidence as I have 100% positive feedback. No returns. No overseas shipping. Poster will be shipped rolled up and within a long box or tube. Any questions, please ask!”
CJ-5 Tie Clasp on eBay
If I ever wore ties, I’d get this.
“THE TIE BAR HAS NEVER BEEN WORN AND IS VERY RARE AND UNIQUE WITH AN IMAGE OF A VINTAGE JEEP ON THE TIE BAR. THE INSIDE OF THE TIE BAR HAS SOME MINOR DISCOLOR FROM AGE ONLY AND THE TIE BAR IS VERY VERY COLLECTIBLE AS NOTED AND IT IS READY TO WEAR. THE TIME BAR IS NO SIGNED WITH ANY NAME AND ONLY HAS THE IMAGE OF THE VINTAGE JEEP.”
1950 Jeepster Brochure (16 Pages) **SOLD**
UPDATE: Was on eBay.
Anybody scanned this 16 page Jeepster brochure? This is the first I’ve seen it.
“1950 Jeepster Outstanding Sports Car color, dealer sales brochure (Willys – Overland), ORIGINAL. Form no. VJ73MI-3CM-350 measures 5.5 x 8.25 with 16 pages/panels. New engines Hurricane 4 and Lightning 6. Specifications on back page.”
1960s Spray Equipment Brochure **SOLD**
UPDATE: **SOLD** Was on eBay.
How about the sprayer on the FC!
“Here I have a single sheet advertisement issued by Willys for JeepSpray Equipment on the FC-150 and FC-170. This is from the time period of 1957 through 1965 as these are the only years that BOTH the FC-150 & FC-170 were in production. There is no date printed on this piece.”
1957 Reverse Print of FC-170 **SOLD**
UPDATE: **SOLD** Was on eBay
Anyone ever seen one of these? Was this the beginning of the M-677 design?
“Here I have a vintage reverse print from October 15, 1957 featuring:
“WILLYS FC-170
PERSONNEL and FIRST AID VEHICLE…SCHEME ‘B’…Rear Access
WILLYS MOTORS, INC. 15, OCTOBER, 1957”
This Rare piece measures about 8 x 10 inches and is in
Near Mint Condition!
Will ship in a magazine sleeve with cardboard backing and be very well protected between sheets of heavy cardboard.
”
Rare Jeep Sign Bloomington, IN **SOILD*
UPDATE: **SOLD** Was $4500.
Will need restoration.
“Has been in the attic of the Willy’s Jeep Dealership building (northern Kentucky) since it was taken off the front of the building for a new sign in the 1960’s. One end is attached to the building and this bullnose sign protrudes out. Sign is in very, very good condition for having been up in that corner 50+ years. Needs restored. Body is galvanized metal with about 95% of the original neon glass still present; no dents or holes in the metal can at all; bottom of can is just as good as the rest. See all photos to appreciate the rarity and good condition… This sign even still has the hanging cables still present. Transformers are inside. Measures about 6ft x 15″ deep x about 30″ high….probably weighs about 150 pounds. Local Pick up only; unboxed. We are about an hour south of Indianapolis and about 2.5hrs north of Louisville…we are close to Bloomington Indiana, a mile from Indiana Hwy 37. Seller will not ship. Call or text, …no emails answered.”
How to Sell Your 1950 Jeep Wagon
Unsure what points to stress when you sell your 1950 Jeep Wagon? The March 1950 Sales Builder noted 49 different items you could advertise. Thanks to Pascal for sharing this document!
2 Spanish Jeep Ads on eBay
These look in good shape.
“TWO JEEP 1950s
IN SPANISH ADVERTISING – ORIGINAL
SIZE 8×5 inch
These is an original print magazine advertisement, not a reproduction.
Original and authentic collectible magazine advertisement”
1963 ‘Jeep’ Panel Delivery Brochure on ebay
Marc found this rare brochure. I’ve added pics of the panel delivery that was for sale a couple of months ago.
“This is one of several vintage Jeep promotional brochures that I’m selling and I will combine shipping multiple purchases, so please look at all my auctions. This is a Kaiser Jeep Panel Delivery Truck Brochure for the 1963 model year. Unfolded, it measures 8 1/2 4″ and it is in excellent condition as you can see by my photos.”
View all the information on eBay
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Gold Plated CJ-5
UPDATE: Anyone know anything about these jeeps? Tony has one and wanted to get some more information about it.
This gold-plated CJ-5 sold on eBay in 2013.
“THE ULTIMATE JEEP TOY COLLECTORS FIND. THIS GOLD PLATED JEEP TOY I AM TOLD WAS MADE FOR THE WILLYS OVERLAND EXECUTIVES WHEN THEY RETIRED. VERY RARE AND SCARCE. IT IS MADE OF A HEAVY CAST METAL , IS 6″ LONG 2.5″ WIDE . VERY COOL AND VERY CLEAN. AS YOU CAN SEE IN THE PICS IT IS ORIGINAL AND COMPLETE , THE RIGHT SIDE OF THE BUMPER IS BROKEN OFF (THIS IS QUITE TYPICAL ON THESE) AND THE WIND SHIELD WILL FOLD ALL THE WAY BACK AS SEEN IN THE PICS. IT WILL ALSO STAY IN THE UPRIGHT POSITION, WILL DISPLAY VERY NICELY.ALSO HAS ORIGINAL SPARE TIRE.”
Berg: King of Jeeps Matchbook Cover
Australian CJ-6 Brochure
This is a neat brochure.
“On offer here is an original sales brochure for the Jeep CJ-6 long wheel base Australian issue..double folded version..folded measures approximately 27cm x 22.1cm or 10 5/8 x 8 3/4″ unfolded measures approximately 54cm x 42cm or 21 1/4″ x 16 1/2″ good condition ..”