A Willys Jeep Mailer from the mid 1950s for a Mobile Arc unit from General Electric.

“This mailer measures about 8 ½ x 11 inches.
This ad features:
Power Producing Equipment for 4-Wheel-Drive Jeep Vehicles
* Mobile Arc Welders
* Mobile Air Compressors

The return Post Card is still attached!
This was tri-folded but it will ship flat in a protective sleeve and backing board.”

This Spicer Ad appeared in the July-August 1944 issue of Army Ordnance. Looks like a Slat Grille is coming over the hill at the top of the ad.

UPDATE: **SOLD** Was on eBay.

Here’s an unusual brochure. Note the Desliu tie-in, too.

“Very unusual mailer here! 1963 Jeep sales mailer from Streater Buick, Jeep Division, Lakeland, Florida. Features the Wagoneer, Gladiator, Universal & FC-170 models. Also advertises the new hour long tv show produced by Desilu productions, “The Greatest Show On Earth” appearing on ABC television about the Ringling Bros Barnum & Bailey Circus. The show uses Jeep vehicles and hence the tie in.”

These two brochures, one from Koenig and one from Ramsey, show two early platforms for installing a rear PTO winch. These brochures were part of a 1947 Willys Overland equipment book.

Ramsey Winch Manufacturing Brochure:

Koenig Iron Works Brochure:

Ti’s the hunting season …

UPDATE: **SOLD** Was on eBay.

Another four-page news piece directed at salespeople.

“original non color folder , 8.5 x 11 folded , 17 x 11 unfolded , this is volume 1 #4 of “Jeep Merchandiser” . Published by the merchandising and advertising department for Jeep salesman.”

The entire frontside:

The entire backside:

This rotary broom by Newgren was published in the 1948 Willys-Overland Equipment Book. It was the only sweeper included in the book. The cost was $725.

For the CJ-7 collectors, maybe these are a must?

“VINTAGE JEEP CJ-7 Optional Auto Transmission Quadra Trac Deck Playing Cards. Deck is complete (no jokers) and good vintage condition”

View all the information on eBay

Thanks to Chris for spotting these hard-to-find jeep labeled ice scrapers for me. The one in the middle will be saved for Rusty. These are more advertising items than practical scrapers, as they aren’t very big.  Above them is a 3×5 postcard for comparison.

On another note, Chris also found a set of these. On what were they installed?

UPDATE: Thanks to Alaska Paul, the Goddess, and especially Ming the Wonder Parrot, who I’m told was instrumental in finding seed money to support their winning bid. Ming was worried the bidding might go higher and, to cover the additional cost, he might have to get a job. So, no job just yet Ming, unless you want to fund Knardly Rolls.

And thanks to the other bidders, too. I’m honored by your enthusiasm. And thanks to Ted for coming up with the idea!

Ted Jordan has volunteered to auction his rare 2A brochure to benefit eWillys. His brochure, “Jeep Planning”, is one I’ve only seen come up on eBay once before (in 2013). He is including a newspaper insert, which is also a pretty neat, too. What he doesn’t know, and what remains unannounced to this point, is an epic trip involving a group of Willys nuts. My goal is to drive Rusty on that trip next summer. That means it must be roadworthy in ten months. Can it be done? We’ll find out! More on that trip will be shared at month’s end.

This auction was all Ted’s generous idea. Here’s what he wrote: I have seen these brochures sell for over $100 when they surface so Im hoping some of you early Jeep enthusiasts will dig deep and help to support Ewillys and Dave with a worthy bid and purchase of this great piece of early Willys Literature. Winning bid or purchase payment can be sent directly to Dave at Ewillys and I will ship it for free and get it to you undamaged!!!! Good luck and remember this is going to a great cause so dig deep !!!

As a life long Willys Jeep enthusiast and a huge fan of Ewillys, I would like to try and raise a little money for Dave through an auction or sale of a really cool Willys jeep Brochure. I can only speak for myself, but Im quite sure most of you Jeep guys will agree that Daves site is one of if not the best site for anything Willys related.

The brochure I’d like to donate to the cause is a really early super rare Willys Jeep Planning Brochure. Its about 25 pages long and includes the very hard to find supplemented newspaper section of 6 pages that is most always missing.

The condition of the brochure is excellent to mint with no damage what so ever. 

I’ve been collecting Willys Jeep Brochures for a long time and this one doesn’t come along very often if at all. What separates it from most of the others is it really concentrates on all the very early Prototypes, CJ2s, Ag Jeeps, and early CJ2A Farm and Industrial Jeeps. Continue reading →

UPDATE: **SOLD** Was on eBay.

This look like a great post-1955 equipment book. Auction ends Saturday morning.

“This is a dealer sales book packed with information regarding the CJ-3B, CJ-5, 1 ton Truck, Station Wagon, Willys Fire Truck, Willys Ambulance, Jeep Fire Engine and a very complete list of all of the attachments and accessories available from the Jeep dealer at the time from A frames to welders. There is a sales brochure included for each item which describes the items in great detail as well as some of the installation times. This is an original surviving book from the early 1950’s, not a reprinted copy”