UPDATE: I’ve added some photos of an actual Portarator.

Merton Day obtained this brochure years ago. It’s not a jeep specific item, but it is easy to see how one of these generators hooked to a jeep could prove useful.  The Portarator was installed in the engine compartment for power tools or other electric devices (such as a margarita blender, should the mood strike).

B&B manufacturing produced other Portarator products, as this brochure demonstrates, but I couldn’t find any Portarator’s for sale. Here’s the brochure Merton saved:

UPDATE: **SOLD** Was on eBay

“Here I have a very nice Willys Jeep Rarity:
WILLYS MOTORS INC.
Special Equipment Price List
APPROVED
Jeep
EQUIPMENT
SWEEPSTER ROTARY BROOMS
This lot 2-Piece lot includes:
* Single Sheet Price List, Dated January 1, 1960
* Single Sheet Flier SWEEPSTER ROTARY BROOM
All forms measure about 8 ½ x 11 inches.”

This rare Warn Hub Selective Drive owner’s manual was saved for decades by Merton Day. His Grandson, Frank Day, generously sold this along with some last-of-a-kind Free Lock hub information to me.

This owner’s manual is one long, two-sided brochure measuring 20 1/2″ x 2 7/8″ that folds up into a 2 7/8″ x 2 7/8″ square (the top is to the far right of the first image below). Here is the original version. This could be called the front:

And the back.

To improve readability, the images have been halved. Front:

Back:

There’s not date on this brochure, but I’d guess 1956 or slightly later. There’s no sense that the CJ-5 is “new” in the brochure.

UPDATE: **SOLD** Was on eBay.

I haven’t run across that Warn logo with the jets flying.

“Near Mint
WARN HUBS
SELECT DRIVE
NO. WD-255
SERVICE and REPAIR
MANUAL
YOUR JEEP WILL TAKE OFF LIKE A JET!”

This Any Time, Any Where, Any Job Jeep Family brochure is undated. Given the Maverick show reference, I’d guess this is 1959 or 1960.

This brochure was published in July 1958.

This Jeep family brochure was produced in July of 1961.

This November 1962 brochure featured the CJ-6.

UPDATE: **SOLD** Was on eBay.

Steve spotted this unusual folder.

“Vintage Jeep Willys Kelly Manufacturing Warn Kayline hard top binder catalog. 100% original. Brochure was inside of binder but does not have holes in it. Was found in old dealership. International buyers need to process orders through the Ebay Global Shipping program.”

The center piece on this August 1959 brochure was turned into a post (I’ve run out of all my copies).

This is a different brochure.

“This awesome little brochure was printed for Kenosha Jeep, Kenosha, Wisconsin, advertising the Jeepster and Jeepster Commando. I am not sure what year this was for, but assume 1960’s. It measures approximately 5″ x 3.5″ folded. See photos for condition.”

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I picked this up a few weeks ago.

I just don’t get this 1960 crossing selling ad strategy.

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This June 1964 brochure shows off both the standard CJ-5 and the Tux Park. I thought the wide array of tops and colors available was interesting.

These photos came from a 1955 jeep family brochure introducing the CJ-5. What’s curious is that several photos show the shackles on the front springs located at the front (see the “mail carrier” photo). As most know, the earliest CJ-5s had shackles in the rear. So, I’m wondering if the CJ-5s in these photos were bodies put on CJ-3B chassis or whether they were prototype chassis.

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This jeep family foldout brochure from April 1962  is titled “a Dozen Cousins”. 

Here’s an unusual piece. I’ve reversed the first photo so that it is easier to read.

“Up for auction is a RARE ANTIQUE WILLYS-OVERLAND MOTORS STATION WAGON SWEEPSTAKES ORIG CAST MOLD for what appears some sort of folding keychain. Nice reverse image! THIS IS BEYOND HEAVY! Weighing roughly 8-9 lbs.
Measurements: 5″ x 2.75″ x 2.75″ ”

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