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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
UPDATE: **SOLD** Was on eBay.
This single sheet is inexpensive, which seems to be rare these days on eBay.
“ORIGINAL RARE 1960 Roper Diggers to fit JEEP Fact Spec Sheet Folder Brochure, 8-1/2′ x 11″, four page folder”
These ads in Spanish for child toys that will “help kids enjoy their childhood more” appear to be brightly colored Tri-Ang Pedal Jeeps.
UPDATE: Still Available. but expensive.
(This unusual spec sheet compares the M-38A1 with the M-274 and the XM443E1. The M-38A1D image press photo is available currently on eBay.
This December 1949 Ad published in the Saturday Evening Post is interesting in that WILLYS is printed larger than the term ‘Jeep’, the latter being regulated to a small badge near the wagon image.
I won this rare Dualmatic brochure on eBay. I’ll follow up with more detailed pics once I receive the document.
UPDATE: The City and City campaign was introduced to dealers in the January 1948 issue of Willys-Overland Sales News (page 10).
Originally published in 2013, this updated post includes better images (though a few still need better images) along with the dates of publishing (at least the ones I’ve found so far). This campaign appears to have been limited to 1948. There are thirteen ads in all. They appeared in the Saturday Evening Post, Colliers, and Life Magazine (and likely other places).
1) The “A Hit in Boston and Buenos Aires” ad was published in the February 07, 1948, issue of the Saturday Evening Post, page 108.
2) The “At Home in Portland and Paris” ad was published in the March 06, 1948, issue of the Saturday Evening Post, page 115. It was also published in Colliers Magazine, January 24, 1948, page 58.
3) The “Hailed in Minneapolis and Mexico” ad was published in the March 20, 1948, issue of Collier’s Weekly, page 68.
4) The “It’s the Same In San Francisco and Stockholm” ad was published in the April 10, 1948, issue of the Saturday Evening Post, page 111.
The price seems nuts, but it’s a neat little item.
View all the information on eBay
“Shows signs of age. Doesn’t look like original pain on the very outsides of frame. Was probably painted when wall it was hanging on was painted. Measures roughly 13″ x 3.75″”
This 1950 CJ-3A brochure was one I hadn’t seen. It sold for $78. I stopped bidding at $50.
This appears to have a Bobcat fiberglass body and hood.
https://wenatchee.craigslist.org/bar/d/leavenworth-1948-willys-jeep/6878514588.html
“302 Ford engine mildly built with approximately 3,000 MI. Jeep is 98% complete. Needs power steering hooked up, blinkers wired,…but I’ve been driving in the summer this way for the past few years with no issues. Jeep does have black canvas top in great condition. Tires have at least 90% tread left. I seriously only drove this thing 300 miles a year for the past 10 years or so. It’s just at the bottom of my to do list. 4 speed transmission with overdrive upgraded brakes miscellaneous other things shoot me a text of what you have to trade. Hardest off roaring was a gravel logging rd.”
Borg-Warner had this March 19, 1949, ad published in the Saturday Evening Post, page 49. Looks more like a Jeepster ad than a BW ad.
This ad for Nickel (as in the Nickel in steel the contributes to strength) appeared in the February 21, 1948, issue of the Saturday Evening Post, page 78.
This August of 1957 ‘Jeep’ Vehicles Help fight Disease! brochure was another one I hadn’t seen. It amazes me how many little known brochures are still out there. It’s an export form, with form number MFS-8-57-X
The next three pages unfold into a single page. But, I’ve separated them for easier reading:
I like this Trophy Fish Holes ad for the Willys Station Wagon published in the May 1953 issue of Field and Stream, page 69.
Maury spotted this sign on eBay. The neon has been removed, but still a neat sign. The seller believe this was a temporary sign created just after WWII, but given the post WWII signs I’ve seen, I’d guess early 1950s or later would be more likely.
View all the information on eBay
“Vintage Jeep Willys Sales Service Auto Dealer Neon Sign 1940s 1950s USA . Condition is Used. This is a truly authentic, post-war Willys Jeep dealership sign that was was created fresh after the end of WWII. This sign is hand painted, not porcelain and was more than likely used for the dealership here in St. Joseph for a short time right after the war as a ‘fill-in’ then shortly retired. I say this because the paint is remarkably bright and not faded.
Continue reading
This August of 1957 Coffee and ‘Jeep’ Vehicles brochure was one I didn’t know existed until it appeared on eBay two weeks ago. That CJ-2A dump jeep is pretty interesting.
The next three pages foldout into a single page. But, I’ve separated them for easier reading:
Notice how the Fishing is first and then Working is second? Willys Motors had their priorities straight! The add includes a matte.
View all the information on eBay
“VINTAGE 1955 Jeep Willys Motors Print Ad Fishing 4 Wheel Drive Toledo OH Matted
1955 Original Magazine Ad… not a copy or reprint
Ad measures approximately 8″ x 11 1/2”
Money Back Guarantee – Immediate refund if not fully satisfied
Shipped in a “Stay Flat” mailer, never rolled
Ship an unlimited number of items at the single item rate if multiple items are purchased
Professionally matted in an 11×14″ bevel cut white mate with 7 1/2″ x 9 1/2″ opening
Image is shown before matting. The ad will be professionally matted at the time of sale.”
Maury shared this 1975 Brochure from VAM, a company that produced jeeps, among other products, in Mexico. The photos show the short nose CJ-5, some of which had inline 6 (199 AMC) starting in 1966. One of the pics includes a Surrey DJ-5.
This 2-page Car for all the People ad was featured in the Saturday Evening Post on December 21, 1946, pages 56 and 57. You’ll notice the ad has “Makers of America’s Most Useful Vehicles” phrase (the prequel phrase to “The World’s Most useful Vehicles”). it also has a Willys-Overland badge. I’m working on documenting when that bade comes and goes.
On the cover the magazine was a Main Street Christmas scene that included, at the bottom right, a tree tied to the top of a jeep.
UPDATE: Back on eBay at a relatively good price.
View all the information on eBay
“This is an ORIGINAL 1942 VINTAGE MAGAZINE PRINT ADVERTISEMENT For the BELL & HOWELL Filmo Movie Camera!”
I won these two brochures on eBay. I’ll share them once I receive them.
This ad appeared in the Heppner Gazette Times (Oregon) on April 23, 1953.
This just sold on eBay for $31.00. It was listed as a 1955 brochure, but given it includes the CJ-6, it seems more likely it was 1956 or later.
I don’t collect Wagoneer brochures, but if I did, this looks like a nice one.
View all the information on eBay
“1 – Pre-Owned, Vintage Kaiser Jeep Wagoneer Brochure Fold-out Poster
Pictures are of the only one of this item I have to sell at this time.
Unfolded the vintage paper item measures approx. 22.25″ x 11″
Examine all pictures.
NO tack holes or tears.
FREE Shipping to lower 48 States.
Thank you for looking, please view my many other items.”
Given it’s framed, it seems like a good price for someone.
https://www.facebook.com/marketplace/item/2302910539997101/
“vintage car ad, Willys Statin Wagon,”
Here’s a better look at the Introduction to new ‘Jeep’ Universals with Perkins Diesel Power brochure.
