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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
The cover of this Willys News highlights marketing’s strategy for attacking niches that could use four-wheel-drive vehicles.
UPDATE: Was on eBay.
This is likely the first station wagon brochure for the ‘brochure family‘ that the Kaiser Willys marketing team produced. It’s from SD-221-4 and has the KW logo. This is currently available on eBay.
Here was the subsequent version (see all pages here):
Lots of fun articles in this April 1955 issue.
UPDATE: Still Available.
(004/09/2019) This two-page ad is supposed to be from a 1954 magazine. The seller does not provide the magazine or specific issue date.
View all the information on eBay
This form W-242-6 highlighted the new CJ-6’s additional 50% more cargo area. This isn’t the best example of this brochure, as it has some fading at the top and right side.
UPDATE: This ad is back on eBay. It is 10.5″ x 14″
“Vintage 1949 – Original Magazine Print Ad
GI’s on the Town in a Willys Jeep – Art by Valentine”
View all the information on eBay
This brochure was part of the family of brochures described in this Kaiser/Willys ad post from a few days ago. Curiously, this brochure is labeled form W-239-6, suggesting it was printed for 1956, while the original version of this was form W-239-5.
After comparing the two different versions, I could only find some minor differences between the two. The ‘biggest’ difference was a slight repositioning of the text within the balloons on page 2 of the brochure. Form “5” had misplaced the text slightly, with a few letters extending above a couple balloons. Form “6” seems to have fixed that. It also appears that Form “6” uses a bolder font for the text in the balloons. There could also be some minor differences that I did not detect. Here’s my comparison of the balloons:
So, now I know I should have bought a W-239-5 version if I wanted the original! Another lesson learned the hard way 🙂 … anyway, here’s the scan of the W-239-6 version:
Compare those pics to the Form W-239-5 version from Autopaper:
This was advertised in a late 1955 Willys News, but does not appear to have been published until 1956, based on the Form M-221-6.
This is an unopened brochure that Tom spotted. It’s a very good price. Here are examples of the other pages from eBay.
https://knoxville.craigslist.org/pts/7058167072.html
“WILLYS SALES BROCHURE MINT CONDITION NEVER OPENED”
This 1955 Willys Newspaper marked the transition away from Kaiser Willys news to just Willys News.
Gayland also sent this standard DJ-5L Dispatcher 100 brochure, form AMG 7-80.
This brochure was published in June 1960.
UPDATE: A revised version of the 4 Wheel Drive “How to” booklet can be viewed here.
I would guess this is an early 1952 booklet. The “W” shown on the back likely puts it after the big push in 1952 to shift towards the Willys marketing umbrella, but not late enough to list the 1953 475 model truck.
The first brochure, Form W-230-5, is the domestic brochure. The second brochure, Form SX-230-4, was released by the Willys-Overland Export Company.
There are small differences between the two brochures on both the front and back pages. The interior pages are the same.
Form SX-230-4:
The first brochure, Form W-228-5, is the domestic brochure. The second brochure, Form SX-228-4, was released by the Willys-Overland Export Company.
There are small differences between the brochures on three of the four pages.
Form SX-228-4:
Maury spotted this pair. The price list is pretty interesting. Here’s another CJ-2A price list example.
View all the information on ebay
This brochure was available via eBay at some point. The images are from worth point. Cool brochure! You can see other loaders and images at this Farm Collector page.
Here’s a brochure posted back in 2013 of a 1948 Baldwin brochure:
This is the Willys-Overland Export Corporation version of this style of brochure, form SX-227-4:
Domestic version of brochure, Form W-227-5 (images from eBay):
1955 Station Wagon brochure form W-221-5 (see W-221-4, predecessor to this brochure):
This 24 page brochure is labeled form W-992-5. An article about the brochure was published in May 1955 issue of the Willys Dealer News.
This 1954 brochure is form W-993-5.
Here’s a brochure (Form 471A10) that I missed on eBay last year (and that I’ve never seen).
Text from eBay ad: “This listing is for a Rare Vintage 1947 Universal Jeep Book titled Jeeps or Tractors in the Farm Plan. This booklet is 17 pages, measures 8×10, made in USA, form 471A10. This book compares using a tractor to a Jeep on the farm. The item “RARE Vintage 1947 Willys Jeep or Tractor Brochure Farm Plowing Comparison Book”” (from this page)
I’m not sure how much these signs run these days.
https://southjersey.craigslist.org/atq/d/paulsboro-willys-sign/7053326937.html
“From the 40s! 8 out of ten in quality! We have had this for decades! 675 dollars or best offer.”
These images of Form W-229-5 are from Troxel.
Here’s the complete newspaper for the December 1954 issue of the Kaiser Willys Booster News.
