This 1956 CJ-5/CJ-6/CJ-3B brochure targeted the export market. It’s form number is Form W-250-6X, however it looks nothing like it’s Form W-250-6 CJ-5 brochure counter part. It’s larger and folds out to 17″ x 22″ (vs 17″ x 11″ for the domestic version). Why re-use the form number, but make the brochure wholly different from the domestic brochure? I haven’t a clue.
Advertising & Brochures Research Archives
1956 Truck Export Brochure Form W-252-6X
This 1956 Truck brochure targeted the export market. It’s Form W-252-6X, however it looks nothing like it’s Form W-252-6 truck brochure counterparts. It’s larger and folds out to 17″ x 22″. Why re-use the form number, but make the brochure wholly different from the domestic brochure(s)? I haven’t a clue.
1956 Domestic Wagon Brochure Form W-253-6
This 1956 Wagon brochure Form W-253-6 likely has an export version labeled Form W-253-6X, yet I have had no luck locating it. I expect the export version design will be similar to Form W-250-6X (CJ-5/CJ-6/CJ-3B) and Form W-252-6X (Truck). This brochure opens up to 17″x11″.
1946 CJ-2A Ad “Vehicle of the Hour” on eBay
This is an interesting ad that I haven’t featured in the past.
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“1946 a Willys-Overlan
Vintage Toledo Blade Jeep Ads
This kind of odd collage of ads, some I hadn’t seen, from the Toledo Blade newspaper was published on this website: https://vintagetoledotv.com/otherautomotive. Click on it to make it much larger.
December 1955 Willys News
1946 Ad For Al-Toy on eBay
This April 1946 ad from the Playthings Magazine(?) looks like an Al-Toy, though it doesn’t mention Al-Toy or West-Craft. Instead, Joseph Shaw Manufacturers seems to be taking credit for their production.
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1950 Newspaper Truck Ad on eBay
UPDATE: That’s to Mark we’ve learned that at least one of these ads ran in the October 1950 issue of Capper’s Farmer magazine.
I don’t remember running across this ad. Note the lack of ‘Jeep’ promotion, part of Willys shift to the promote the Willys branding across the models.
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Part II: 1948 Willys Overland Press Release
This is part II, the Jeep Line of Vehicles, of the Willys-Overland April 22, 1948, forty-seven page Press Release. Part I, the History of Willys-Overland, can be viewed here.
Part I: 1948 Willys Overland Press Release
This is part I, the History of Willys-Overland, from the Willys-Overland April 22, 1948, forty-seven page Press Release. Part II, the Jeep Line of Vehicles, will be published on Tuesday.
Thanks again to those who’ve made donations making it possible to purchase unique items like this so that we I can obtain and publish them for all our benefit. This particular item was poorly marketed on eBay. Only one page was shown and no description of the number of pages was included. I took a chance and it turned out to be a great piece for only $13!!
Early 1950s Switzerland Wagon Ad on eBay
Maury spotted this rare ad for wagons that was published in Switzerland.
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“Willys Jeep station wagen : an old German advertising, Switzerland, 50’s. cs.
size: 31 cm x 13 cm ( 12.4″ x 5″ )
Condition: in a good condition, cut out from a magazine.”
Sept/Oct 1955 Willys News
Here’s another of my favorite issues of Willys News, as it includes a photo of our good friend Hugo Vidal as he and his two traveling companions (only Charles and Hugo are shown in the pic waving good bye) were about to depart Philadelphia in their trusty CJ-3B for their drive to Alaska.
Also in this issue is an image showing some of the brochures available to dealers. There are two new brochures added since the January 1955 Willys News showed these brochures: 1) The Willys Utility Wagon Brochure and 2) the introductory 1956 DJ-3A Brochure (not available to dealers until 1956).
1980 Malotte Manufacturing Brochure
This rare 1980 Malotte Manufacturing brochure for fiberglass bodies was an interesting one to run across, as it includes a couple eastern dealers (see bottom image). This might explain where some of the older fiberglass bodies in the PA/OH area originated.
These four pages were inserts into the brochure:
January 1955 Kaiser Willys News
I thought I’d posted this issue already, but apparently I’d only posted portions. So, here’s the full issue.
1947 Ad Willys Peacetime Success Story on eBay
This ad was produced by Willys-Overland of Canada Limited.
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“1947 Canadian Willys-Overland print ad Willys Jeep. Original paper item measures 10 X 14 inches (approx.).”
Year? Willys Station Wagon Ad From Canada
This Willys-Overland of Canada Limited wagon ad is listed as a 1945 ad, but given the wagon wasn’t introduced until mid-1946, I’d say that date is a mistake. The text mentions the “new, rugged Willys Trucks”, which weren’t introduced until mid-1947. That style of wagon was used in numerous 1948 ads and the Willys-Overland graphic made an appearance in some of the 1948 ads, too. The lack of any mention of the wagon being a jeep is curious, as Willys-Overland didn’t make a big push on dropping ‘Jeep’ from its advertising until late 1949.
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“1945 Canadian Willys-Overland print ad Station Wagon. Original paper item measures 8.5 X 11 inches (approx.). Any shades or shadows are from the scanner and do not appear on the actual ad.”
1948 Jeep Ad from A. B. Clothier & Son
This ad appeared in the February 20, 1948, issue of the Oxford Leader, out of Oxford, Michigan.
1955 July/August Willys News
This Willys News issue was memorable for me because when Hugo Vidal was visiting our home from Brazil in 2017, prior to the Alaska trip, I shared some of the Willys News issues with him. He thoroughly enjoyed looking through them because he recognized some of the sales people. When he saw Hickman Price’s photo on the front page, he said, “Oh him, I remember”. That is when I realized that the history I’d collected was a history he’d experienced!
1944 Ad With Jeep By Toastmaster on eBay
This soldier has a jeep and a wife, but now finally has the toaster he’s always wanted. I guess life is complete?
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“1944 Toastmaster Toasters Appliances Just Married Jeep Vintage Magazine Print Ad 5-1/2″ x 13″”
1955? ‘Prospecting is the First Step in Selling’ Flyer
I don’t remember where I obtained this unique flyer, but I don’t think I ever scan and posted it. I’d guess it is from around 1955. It’s quite later, approximately 11″x20″.
America Travels Card w/ Prototype Jeep on ebay
If you collect prototype images and other things, the unusual card in the middle of the three below would be a cool find.
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“This is a set of 3 cut out and color cards from Nabisco Shredded Wheat on How America Travels. It includes an Army Jeep, Navy Battleship, and Navy Patrol Bomber. They are in good condition with some light stains. The cards are numbers 27, 33, and 36.”
June 1955 Willys News
Powhatan Brass Fire Jeep Ad on eBay
I’m not entirely sure what this ad from the September 1955 issue of Fire Engineering is advertising, but the jeep looks pretty interesting. You can find an archived issue of the magazine online (though you’ll need to pay to access the info).
1955 Canadian Ad for the CJ-5 on eBay
This ad is not a full page ad, but is a unique one.
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“1955 CANADIAN AD CANADA WILLYS OVERLAND JEEP TRUCK WINDSOR ONTARIO FARMERS
100% ORIGINAL NOT A COPY OR REPRINT.
MEASURES ABOUT 6.5 X 8.5 INCHES.
THIS ORIGINAL ITEM WOULD BE NICE TO FRAME
GOOD CONDITION.”
1950? Flyer for the CJ-3A on eBay (Canada)
Ebay of Canada has a 1950? German flyer for what looks to be a CJ-3A. The flyer is located in France, so it’s not cheap to get to the US.