Advertising & Brochures Research Archives

advertising and brochures

To Top

1956 CJ-5/CJ-6/CJ-3B Export Brochure Form W-250-6X

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 1956 CJ-5/CJ-6/CJ-3B brochure targeted the export market. It’s form number is Form W-250-6X, however it looks nothing like it’s Form W-250-6 CJ-5 brochure counter part. It’s larger and folds out to 17″ x 22″ (vs 17″ x 11″ for the domestic version). Why re-use the form number, but make the brochure wholly different from the domestic brochure? I haven’t a clue.

1956-form-w-230-6x-export-cj5-1-loresScannable Document Scannable Document Scannable Document

 
To Top

1956 Truck Export Brochure Form W-252-6X

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

This 1956 Truck brochure targeted the export market. It’s Form W-252-6X, however it looks nothing like it’s Form W-252-6 truck brochure counterparts. It’s larger and folds out to 17″ x 22″. Why re-use the form number, but make the brochure wholly different from the domestic brochure(s)? I haven’t a clue.

Photos Photos Photos 1956-form-w-252-6x-truck-brochure4-lores

 
To Top

1956 Domestic Wagon Brochure Form W-253-6

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 1956 Wagon brochure Form W-253-6 likely has an export version labeled Form W-253-6X, yet I have had no luck locating it. I expect the export version design will be similar to Form W-250-6X (CJ-5/CJ-6/CJ-3B) and Form W-252-6X (Truck). This brochure opens up to 17″x11″.

Photos Photos Photos Photos

 
To Top

1946 CJ-2A Ad “Vehicle of the Hour” on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This is an interesting ad that I haven’t featured in the past.

View all the information on eBay

“1946 a Willys-Overland Jeep “Vehicle of the Hour for Today’s Needs” Print Ad”

1946-ad-vehicle-of-the-hour-drive-a-jeep

 
To Top

Vintage Toledo Blade Jeep Ads

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This kind of odd collage of ads, some I hadn’t seen, from the Toledo Blade newspaper was published on this website: https://vintagetoledotv.com/otherautomotive. Click on it to make it much larger.

vintage-toled-ads-lores

 
To Top

December 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

More vintage articles in this final issue for 1955.

Photos

Photos

Photos

Photos

Photos

 
To Top

1946 Ad For Al-Toy on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This April 1946 ad from the Playthings Magazine(?) looks like an Al-Toy, though it doesn’t mention Al-Toy or West-Craft. Instead, Joseph Shaw Manufacturers seems to be taking credit for their production.

View all the information on eBay

1946-04-playthings-ad-altoy-shaw

 

 

 
To Top

1950 Newspaper Truck Ad on eBay

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

UPDATE: That’s to Mark we’ve learned that at least one of these ads ran in the October 1950 issue of Capper’s Farmer magazine.

I don’t remember running across this ad. Note the lack of ‘Jeep’ promotion, part of Willys shift to the promote the Willys branding across the models.

View all the information on eBay

1950-11-truck-ad

 

 
To Top

Part II: 1948 Willys Overland Press Release

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.
1948-04-28-press-release-document-lores48

This is the last page of the Press Release. One thing that caught my eye is that every jeep shown here, based on what I can see, came equipped with dual windshield wipers. I tried to discover when wipers were required on all vehicles, but did not locate that info.

This is part II, the Jeep Line of Vehicles, of the Willys-Overland April 22, 1948, forty-seven page Press Release. Part I, the History of Willys-Overland, can be viewed here.

1948-04-28-press-release-document-lores17 1948-04-28-press-release-document-lores18 1948-04-28-press-release-document-lores19 1948-04-28-press-release-document-lores20

Continue reading

 
To Top

Part I: 1948 Willys Overland Press Release

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

This is part I, the History of Willys-Overland, from the Willys-Overland April 22, 1948, forty-seven page Press Release. Part II, the Jeep Line of Vehicles, will be published on Tuesday.

Thanks again to those who’ve made donations making it possible to purchase unique items like this so that we I can obtain and publish them for all our benefit. This particular item was poorly marketed on eBay. Only one page was shown and no description of the number of pages was included. I took a chance and it turned out to be a great piece for only $13!!

1948-04-28-press-release-document-lores01 1948-04-28-press-release-document-lores02 1948-04-28-press-release-document-lores03 1948-04-28-press-release-document-lores04 1948-04-28-press-release-document-lores05

Continue reading

 
To Top

Early 1950s Switzerland Wagon Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.

Maury spotted this rare ad for wagons that was published in Switzerland.

View all the information on eBay

“Willys Jeep station wagen : an old German advertising, Switzerland, 50’s. cs.
size: 31 cm x 13 cm ( 12.4″ x 5″ )
Condition: in a good condition, cut out from a magazine.”

1950-1951-wagon-advertisement-switzerland

 
To Top

Sept/Oct 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Here’s another of my favorite issues of Willys News, as it includes a photo of our good friend Hugo Vidal as he and his two traveling companions (only Charles and Hugo are shown in the pic waving good bye) were about to depart Philadelphia in their trusty CJ-3B for their drive to Alaska.

Also in this issue is an image showing some of the brochures available to dealers. There are two new brochures added since the January 1955 Willys News showed these brochures: 1) The Willys Utility Wagon Brochure and 2) the introductory 1956 DJ-3A Brochure (not available to dealers until 1956).

Photos Photos Photos Photos Photos

 
To Top

1980 Malotte Manufacturing Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This rare 1980 Malotte Manufacturing brochure for fiberglass bodies was an interesting one to run across, as it includes a couple eastern dealers (see bottom image). This might explain where some of the older fiberglass bodies in the PA/OH area originated. 
1980-mallotte-brochure3-lores 1980-mallotte-brochure4-lores 1980-mallotte-brochure7-lores 1980-mallotte-brochure8-lores

These four pages were inserts into the brochure:

Continue reading

 
To Top

January 1955 Kaiser Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I thought I’d posted this issue already, but apparently I’d only posted portions. So, here’s the full issue.

Photos Photos Photos Photos Photos

 
To Top

1947 Ad Willys Peacetime Success Story on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad was produced by Willys-Overland of Canada Limited.

View all the information on eBay

“1947 Canadian Willys-Overland print ad Willys Jeep. Original paper item measures 10 X 14 inches (approx.).”

1947-willys-canada-peacetime-wagon

 
To Top

Year? Willys Station Wagon Ad From Canada

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This Willys-Overland of Canada Limited wagon ad is listed as a 1945 ad, but given the wagon wasn’t introduced until mid-1946, I’d say that date is a mistake. The text mentions the “new, rugged Willys Trucks”, which weren’t introduced until mid-1947. That style of wagon was used in numerous 1948 ads and the Willys-Overland graphic made an appearance in some of the 1948 ads, too. The lack of any mention of the wagon being a jeep is curious, as Willys-Overland didn’t make a big push on dropping ‘Jeep’ from its advertising until late 1949.

View all the information on eBay

“1945 Canadian Willys-Overland print ad Station Wagon. Original paper item measures 8.5 X 11 inches (approx.). Any shades or shadows are from the scanner and do not appear on the actual ad.”

year-willys-wagon-canada-business-pleasure

 
To Top

1948 Jeep Ad from A. B. Clothier & Son

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

This ad appeared in the February 20, 1948, issue of the Oxford Leader, out of Oxford, Michigan.

1948-02-20-oxford-leader-ab-clothier-and-son-jeep-ad

 
To Top

1955 July/August Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This Willys News issue was memorable for me because when Hugo Vidal was visiting our home from Brazil in 2017, prior to the Alaska trip, I shared some of the Willys News issues with him. He thoroughly enjoyed looking through them because he recognized some of the sales people. When he saw Hickman Price’s photo on the front page, he said, “Oh him, I remember”. That is when I realized that the history I’d collected was a history he’d experienced!

Photos 1955-07-08-willys-news-2-lores Photos Photos Photos

 

 
To Top

1944 Ad With Jeep By Toastmaster on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This soldier has a jeep and a wife, but now finally has the toaster he’s always wanted. I guess life is complete?

View all the information on eBay

“1944 Toastmaster Toasters Appliances Just Married Jeep Vintage Magazine Print Ad 5-1/2″ x 13″”

1944-jeep-toastmaster-ad

 
To Top

1955? ‘Prospecting is the First Step in Selling’ Flyer

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I don’t remember where I obtained this unique flyer, but I don’t think I ever scan and posted it. I’d guess it is from around 1955. It’s quite later, approximately 11″x20″.

Photos

Photos

 
To Top

America Travels Card w/ Prototype Jeep on ebay

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

If you collect prototype images and other things, the unusual card in the middle of the three below would be a cool find.

View all the information on eBay

“This is a set of 3 cut out and color cards from Nabisco Shredded Wheat on How America Travels. It includes an Army Jeep, Navy Battleship, and Navy Patrol Bomber. They are in good condition with some light stains. The cards are numbers 27, 33, and 36.”

how-america-travels-nabisco-shredded-wheat

 
To Top

June 1955 Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This 1955 Willys News includes a center article on the use of Jeeps in case of atom bombs.

Scannable Document Scannable Document 1955-06-willys-news3-lores Scannable Document Scannable Document

 
To Top

Powhatan Brass Fire Jeep Ad on eBay

• CATEGORIES: Advertising & Brochures, Features, Fire/Police/Industry Vehicles This site contains affiliate links for which I may be compensated.

I’m not entirely sure what this ad from the September 1955 issue of Fire Engineering is advertising, but the jeep looks pretty interesting. You can find an archived issue of the magazine online (though you’ll need to pay to access the info).

View all the information on eBay

1955-09-fireprevention-powhatan-brass-fire-jeep-ad

 
To Top

1955 Canadian Ad for the CJ-5 on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad is not a full page ad, but is a unique one.

View all the information on eBay

“1955 CANADIAN AD CANADA WILLYS OVERLAND JEEP TRUCK WINDSOR ONTARIO FARMERS
100% ORIGINAL NOT A COPY OR REPRINT.
MEASURES ABOUT 6.5 X 8.5 INCHES.
THIS ORIGINAL ITEM WOULD BE NICE TO FRAME
GOOD CONDITION.”

1955-cj5-ad-ontario-canada

 
To Top

1950? Flyer for the CJ-3A on eBay (Canada)

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Ebay of Canada has a 1950? German flyer for what looks to be a CJ-3A. The flyer is located in France, so it’s not cheap to get to the US.

View all the information on eBay

1950-german-cj3a-ad