Advertising & Brochures Research Archives

advertising and brochures

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1957 Shenco Full Cab Enclosure Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Better quality scans have replaced the poorer images.

This rare 1-page Shenco sales brochure demonstrates that the Cab Enclosure Hardtop was available outside the military, which I hadn’t known. This does explain why we’ve seen this version of a top on some non-military vehicles.
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1955 Jeep Specialized Vehicles And Equipment

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Seems I had scans of this 1955 Jeep Specialized Vehicles And Equipment brochure after all (not sure where I got them). The brochure is twenty-eight pages, but does not have a Form number (confirmed by the order form in this post).

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Jeep Family of 4-Wheel-Drive Vehicles in Public Service Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This brochure (form W-991-5) is currently priced at $18.99 with free shipping (or make offer). You could probably offer $15 and get it (I made an offer on a different brochure from the same seller and knocked off a few bucks). You can review all 25 pages here.

View all the information on eBay

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1970s Kayline Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This is an undated tri-fold brochure that I would guess is from the mid 1970s.

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1976 Kayline Tops, Accessories, and Parts Price List

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This four page price list shows just how large Kayline’s offerings were by 1976.

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1974 Kelly Tire Carrier Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This Kelly brochure provides a good closeup on how the tire carrier mounted to the rear of the jeep. You can see that it bolted to both tailgate hinges and to the center. (view more rear tire carriers/jerry can carriers here)
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1958 Kayline Soft Top Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This set of Kayline Soft Top brochures cover Kayline’s Delux Quality, Kaylux Quality, and Convertible soft tops. These brochures also suggest that, as of 1958, Kayline was not working with Kelly Manufacturing yet.

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Kayline Ski Rack and Sunliner Top Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These brochures from the mid-1970s highlight the Ski/Luggage racks offered by Kayline. The top brochure also shows Kayline’s ‘Sunliner’ soft top, which features windows on the top’s roof to let in light and improve visibility. 
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This brochure page included actually swatches of the denim used in making Tan and Blue tops. I have a tan Kayline Denim convertible top, but have not compared the swatch to the top yet.

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Sta-Bar Kit Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE:  This 2012 post has been updated to reflect the existence of two different Sta-Bar Kits.

Two different manufactures (were there any others?) offered stabilizing kits that were meant to reduce some of the horizontal shifting that can occur when using a rear lift.

Here’s a detail look at a Monroe 3pt Hitch without a stabilizer hit.

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The Roper Manufacturing Company out of Zanesville, Ohio, manufactured a set of bars that pivoted on special vertical plates attached to the ends of the PTO bar and attached to the lower links as highlighted below:

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Here’s the Roper Sta-Bar Kit brochure:

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The Green Manufacturing Company’s Green Star-Bar Kit has bars that appear to attach to the outside of the lower links in a similar manner to the Roper kit. I can’t tell how the kit attaches to the PTO bar or how that might differ from the Roper setup. The pricing shows it was slightly less expensive than the Roper Sta-Bar Kit.
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Circus Themed Dealer Contest plus Record **SOLD**

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Was on eBay.

This oddity was auctioned on eBay in 2020. It’s a neat piece for the right person; I haven’t decided it I’m the right person or not yet.

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“A splendid advertising promotion for a Factory-funded contest between dealers to sell Kaiser Jeep products. 7 1/4″ x 7 1/2″, slick illustrated paper with a very thin record of the same size, typical of a 45-RPM record – but in this case meant to be played at 33 1/3-RPM.

Jeep Sales Circus contest – undated;
Prepared under the Kaiser Jeep name – inaugurated 1963;
Kaiser Jeep address uses the Postal Code (Toledo 1, Ohio) which was discontinued in 1963 with the inauguration of Zip Codes;
Dealers could win points with each Jeep sale or with Jeep parts, Accessories sales;
No discussion about what you’d win;
Kaiser sponsorship of The Greatest Show on Earth” TV program – ABC-TV – the series ran for one year, 1963-1964.
A splendid and very uncommon sales promotion. Note – a glued strip attached the record to the brochure – directions called for the cover to be folded under the record and the back cover, and played on your record player in that format – the brochure and the record all show the center hole drill. This record was detached from the glued strip.”

 
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1950 Wagon and Jeepster Ad

• CATEGORIES: Advertising & Brochures, Features, Old News Articles This site contains affiliate links for which I may be compensated.

This April 30, 1950, ad in the Evening Star is another example of Willys-Overland seemingly targeting the same demographic for both vehicles. And that seems to be a reasonable approach. I haven’t investigated how often the company did this in their advertising yet.

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April 1954 Kaiser Willys News

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

A big thanks to Barney Goodwin (of Barneys Jeep Parts) for sending me this early edition of the Kaiser Willys News. This is issue #3. A couple interesting things about this issue. Perhaps the biggest curiosity is that there isn’t much related to jeeps in this issue, confirming that even by early 1954 there was still a lot of integration still going on. Issue #2, seen in the post below, also didn’t have much information related to jeeps. Volume 4 of the newspaper, which appeared in May (and can be seen below the #2 issue), had a few more jeep specific references.

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May 1954 Kaiser Willys Salesman Brochure **SOLD**

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: , This site contains affiliate links for which I may be compensated.

This May 1954 issue of Kaiser Willys News is one I only have available in these smaller pics snagged off eBay back in 2013. There is a story about the Yakima ridge runners and the Jeep Rodeo, but it’s too small to read. 

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Barney’s Jeep Parts

• CATEGORIES: Advertising & Brochures, Features, Website This site contains affiliate links for which I may be compensated.

Here’s a shoutout to Barney for the Kaiser Willys Newspaper seen at top.

Scannable Document

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1955 Willys 4-Wheel Drive Fire Truck Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I got a great deal on this hard-to-find Fire Truck brochure on eBay last week. This is form W-240-5.

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1956 Blackhawk Jeep Jack

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: This brochure originally appeared on eBay in 2013. This image recently popped up on Facebook along side an actual Jack. So, I’ve included that image with this 1956 Brochure:

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“Year: 1956
Type: Original Print Ad
Grade: Very Fine ++
Authentication: Dual Certificates
Image: Two-Color
Approximate Size (inches): 7.75 x 11
Approximate Size (cm): 20 x 28
Description and Condition
This is an original 1956 two-color print ad for the Jeep-Jack, from the Blackhawk Manufacturing Company in Milwaukee, Wisconsin.

 
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1958-1960 Cutlas Power-Lock Brochures

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE II: This version of the Power-Lock brochure was posted to eWillys in May of 2023.

I hadn’t seen this version of the Cutlas Power-Lock brochure. Given the 1959 date, this is likely one of the earliest Power-Lock brochures. This brochure doesn’t not include a form number.

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UPDATE April 16, 2020: The bottom brochure examples show a brochure from 1958, probably Cutlas’ first one. You’ll note that the brochure (and the hub itself) was branded “Power-Lock”. However, the 1960 brochure (shown just below this text) lacks any “Power-Lock”branding. Perhaps someone else knows why, but I can find no reason why. Maybe there was some concern about whether the patent would be awarded? (It wasn’t awarded until 1962). 

1960 Cutlas Hub Brochure:

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Originally posted Feb of 2019:

This Power-Lock was the first hub patented (1958), copyrighted (1958), and sold under the Cutlas brand. As I mention in my Free-Lock article, for reasons unknown, the president of Free-Lock became the president of Cutlas. Even more curious, the last two model of Free-Lock hubs were WL-57 and WL-58.

And, what was the Initial model of the first Cutlas hub you ask? That would be WL-6, shown below (1958 Cutlas Hub Brochure):

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Warn Overdrive Catalog from the late 1960s (?)

• CATEGORIES: Advertising & Brochures, Books, Features, OD Saturn/Warn This site contains affiliate links for which I may be compensated.

UPDATE: This was originally posted in 2012, but it’s worth a repost.

Dad never had an overdrive in his jeep, but did have this catalog (No. 1842). I suspect he built a few of these for Al Carroll.

I’ve attached a few random pictures below, but the PDF link includes all the pages and is downloadable to your computer.

http://www.ewillys.com/pdf/Warn-Overdrive-Parts-Catalog.pdf

 
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1950 Jeepster and Wagon Ad Mats by Congress Electrotype

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I bought these two items off of eBay. If I understand correctly, these are mats, produced by the Congress Electrotype Company, were formed from an original engraving. They were then placed wrapped onto a cylinder with other mats to form a newspaper (or magazine?) page. A metal mold is then created from that, which is used to print the pages.

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I had erroneously assumed when purchasing them that they would be thick, heavy metal plates (before I understood how the process worked), but they are actually extremely light and pliable. I assume these were extras, never used? They may be a paper mâché of some type (they are that light), which was one of the processes historically used, or something similar,

I’ve taken pics from above and at an angle to show the depth. I have to say that I’m not really sure these were worth buying, but I doubt many survived (these are the first I’ve ever seen anywhere).

This Jeepster ad is 8″ x 8″:
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This wagon ad is 10″ tall by 6″ wide:
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I was able to locate an example of this ad, but it’s a poor example (If you have a newspapers.com subscription, you’ll be able to see it more clearly):

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1956 Bestop Brochures on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These are likely some of the first brochures produced by Bestop. Here’s a look at the company’s history.

View all the information on eBay
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These are fabric swatches:

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This is a 1956 price list:

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1957 Kurland Rear Bumper Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

I don’t remember specifically seeing these bumpers, but I suspect a review of the truck and FC categories would reveal some.

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1957 Scheneker Snow Plow Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These 1957 Scheneker Iron Works snow plow brochures sold for $29 on eBay this weekend, more than I thought they’d go for.

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Arps Snow Plow Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This set of 1957 Arps snow plow brochures sold on eBay this weekend for $12.50. Learn more about Arps/Blackhawk plows here.

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1957 Mobile Bumper Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This explains the origin of some bumpers we’ve seen on trucks. I *think* I’ve also seen that winch a few times. Also, it appears that Kelly Manufacturing was a reseller of them.

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“”Mobile Bumper Inc.” Brochures for Willys, Jeep and all Pickup Truck lines, by the writers and illustrators of Mobile Bumper Inc., Indianapolis Indiana. No copyright date, but the a Price List included is effective February 15, 1957. Published by Mobile Bumper Inc. NOT Ex-Library. No ISBN – there were none in those years. Note – the photos you see are of thess brochures – no ‘Stock Photos’.

Three splendid brochures and a price sheet, various sizes, drilled for a 3-post binder (binder not included). A trifle of roughening around those holes after 2/3 Century. Lots of good Illustrations, splendid information for these 1950s-era Jeep and other brand aftermarket accessories. Here was the equipment you needed, and a bit of ‘How-To’ for improving that vehicle.

The marketer, Mobile Bumper, advertised these items for sale – interestingly, the price list is titled ‘Mobile Bumper’ but was printed by Kelly Sales, Charleston WV. In many cases equipment for aftermarket Jeep applications was made in Toledo Ohio, home of Jeep, and was marketed by other companies. Not sure if that’s the case here.

Mobile Bumper Accessories – Truck bumpers for Farm, Delivery and Service trucks with many additions beyond just the bumper. 8 1/2″ x 11″, two-sided;
A new Truck Bumper – Combination Rear bumper – Step – and Trailer Hitch, Ring or Ball, 17″ x 11″, folding down to a 4-page brochure, 8 1/2″ x 11″, advertising equipment for Willys, Ford, Chevrolet, GMC, International, Dodge and Studebaker. Heavy steel, lots of extras;
Price list, blue-purple ditto printing, parts for Jeep, Willys, Chevrolet, International, Studebaker, Ford, Dodge – GMC & Chevy are interchangeable. One page, 8 1/2″ x 11″;
Mobile All-Purpose Winch advertising from Mobile Bumper Inc. Well pictured, heavy-duty, red accents, 8 1/2″ x 11″, one side.”

 
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1963 Condensed Jeep Specs Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

As I recovered in bed on Sunday, I forgot all about a host of items I was hoping to win on eBay. While this was not one that interested me, there were others …

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