This ad from United States Steel promotes the toughness of steel. Unclear where this ad was published.

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“Magazine ad size is approximately 8″X11″
Original advertisement, not a copy”

This “3 of American’s Most Useful Farm Vehicles” ad was published in Cappers Farmers Magazine in February of 1949.

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“DESCRIPTION:.. Original magazine ad from 1949. This taken from a magazine called Cappers Farmer so was directed toward the farm community. Shows various uses of the Jeep on the farm. A little bit of natural age tones —the item shown is the item you will receive–please look closely. The size is about 10 x 13.50″ ….”

This Willys Audio-Visual Unit brochure is undated and lacks a form number. I’d guess this was published circa 1956.

Time Magazine seems to have had some unique ads that only appeared between its covers. Here’s another example. There’s no corresponding ad that appeared in the Saturday Evening Post or Colliers Magazine.

December 09, 1946, Time Magazine.

UPDATE: I’ve got 20 posters of the Better Homes and Gardens ad I posted last month for sale. They are 28″ x 22″, the same size as the poster I sold a two years ago (I also ordered twenty additional 1956 Jeep Family posters that I plan on selling, too). 

Posters are $25 each (shipping is included in that for the continental US). Two posters are $45 (shipping included).  EMAIL me at d@deilers.com if you’d like one or more. I will accept a check or PayPal.

This better shows the size as compared to my guitar:

Here’s the other poster, one based a 1956 brochure;

This shows the original brochure (entire original brochure here) vs. the completed poster.

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Original post from June 2020: This June 1954 Willys wagon ad was published in Better Homes and Gardens. It’s such a cool ad that I thought it might make a good poster.

I’ve guessing the brochure’s year based on the lack of an intake vent on the grille of the Willys truck and the lack of any FCs appearing in this document. I like the underside illustrations on this brochure as well. This is Ramsey Bulletin 126-A

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These are three separate one-page, two-sided brochures from Ramsey: Bulletin 134, Bulletin 135, and Bulletin 138. The Ramsey 600 R Wire Reclaiming Winch Assembly (page two of Bulletin 135) is a particularly interesting item. I don’t think I’ve run across one of those assemblies on a jeep for sale.

These two ads from Time magazine currently on eBay show just how different the company approached advertising in that publication. Unfortunately both are poor quality scans.

This ad was published in the April 02, 1956, issue:

This ad was published in the June 16, 1956, issue:

Given this brochure includes a Surrey, it was likely printed between 1960-1962. This four-page brochure was auctioned on eBay back in 2015. It lacks a form number; it may have been produced by Kaiser Industries rather than Willys Motors.

No information provided on where this June 1948 “Jeep-Propelled Power-House Ad” was published. This seller has other jeep ads and willys ads as well.

https://www.goantiques.com/jeep-propelled-power-house-397135

“Jeep Propelled Power-House Ad 1948 This is a June 1948 advertisement. It is a nice black and white ad for Willys-Overland Motors of Toledo makers of the Jeep. Pictures the Jeep on the job and it reads, The 4 wheel drive universal Jeep gets to the job and furnishes power to operate industrial equipment. In mint condition. Photo is taken through plastic and may show wrinkles or crookedness that is not in the ad. This magazine tear sheet measures 10 1/2″” wide by 13″” tall”

These “Get The Facts, Mr. Farmer!” ads published in 1950 shared the results of the Nebraska Tractor Test of The Universal ‘Jeep’. It was test No. 432.

The ad appeared in the March of 1950 issue of Farm Journal. It measured 8.5″ x 11″.

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(Originally Published in July of 2012): This ad was featured in the April 1950 issue of the Country Gentleman. It showed the results of the Nebraska Tractor Test of The Universal ‘Jeep’. It was test No. 432. The same ad appeared in the March 1950 issue of the Farm Journal.  Because Country Gentleman was an oversize magazine, the ad measured approximately 13.75″ x 10.25″:

This May 1951 AD differs slightly from the April 1951 ad on the CJ-3A page here. So, I’d guess there were at least two version of this ad. The differences are primarily related to minor changes in font sizes and styles, along with a shadow and different tilt of the “Milestones” box on the upper left.

This first four-page brochure blends pages two and three into a single, poster like image. It could make for a good poster.

This is a four-page brochure:

This is a single sheet, two-sided brochure for Meyer’s Offset Angledozer showing flat fender jeeps:

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Bill’s got this sign for sale. It’s got some damage.

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“VINTAGE JEEP WILLY DEALERSHIP ADVERTISING SIGN Kaiser AMC PARTS SERVICE. Condition is Used.

Check out this great dealership sign salvaged from an old garage. The sign is 18” x 24” and would have been part of a lighted sign in a metal frame of some sort. This auction includes (1) plastic printed Jeep sign as shown.

See the pics. The sign is cracked and has some pieces missing from the top left corner. While damaged, it does not detract from the coolness of this piece. The color is vibrant, and the graphics are bold.

Build a frame/box for it, and put some LED strip lights behind it and hang it on your wall for a cool effect.”

This ad appeared in the March 28, 1949, issue of Time Magazine.

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Given the page number of “78”, I’d guess this ad was in a magazine of some kind. I’m not sure if it was a pre-Berg-catalog ad or just part of its advertising strategy.

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Another ad that includes the “billions of miles of service” phrase. This ad appeared in the December 1959 issue of Successful Farming.

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This February 1947 ad promises the farmers can use Hydraulic-LIft Implement with the Universal ‘Jeep’.

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“THIS IS A LARGE ORIGINAL 1947 ADVERTISEMENT FOR THE UNIVERSAL JEEP THAT YOU CAN USE ON HYDRAULIC LIFT IMPLEMENTS, MANUFACTURED BY WILLYS-OVERLAND MOTORS IN TOLEDO, OHIO. AD IS IN GREAT CONDITION AND HAS EXCELLENT GRAPHICS. AD MEASURES 12 7/8″ X 10″.”

This two-page ad was published in the August 1954 issue of Fortune Magazine. It’s titled, “How Willys Versatile Vehicles Help Your Management Cut Costs”.

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UPDATE: This is an a rewrite of a couple different brochures to document the snow plow and scraper relationship between the Glenn M. Rogers Company, the Morrison Railway Supply Company, and the Newgren Company.

I believe Morrison manufactured the Snowplow and Scraper based on a Rogers design and the completed item was marketed through the Newgren Company. As I’m no expert on these plows, or the relationship between these companies, this is all conjecture based on the brochures.

Here are several different brochures through the years and a couple Sno-Dozer data plates at the very bottom. This first brochure shows the Glenn M. Rogers company marketing the snow plow. This 1948 brochure does not mention the Morrison company.

In this brochure, also from 1948, it appears Newgren is offering a Roger’s plow setup that’s been combined with Monroe hydraulics (with three different hydraulic options no less).

There’s no date on this brochure, but in it Morrison is now credited with the manufacturing of the Rogers design, with Newgren still marketing the package. There’s no mention of the hydraulic options. I am leaning towards this being a circa 1949 – 1951 brochure. This brochure may have introduced the “Sno-Dozer” brand name.

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This ad appeared in the June or July 1952 issue of Country Gentleman.

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