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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This odd item includes two ads with FCs.
View all the information on eBay
“THIS IS A 8 BY 11 INCH BOOKLET FROM LOCAL 12 UNION SUMMER CAMP WOMANS GUILD.
MANY, MANY AREA ADVERTISERS ARE LISTED IN THIS BOOKLET.
THIS IS FOR THE ST. VALENTINES DAY DANCE AND FROLIC.
LISTED ALSO ARE THE DONORS NAMES AND PHOTOS OF THE STAFF.
BOOKLET IS IN LIKE NEW CONDITION.
GREAT COLLECTIBLE.
THANKS FOR LOOKING”
Cool sign!
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“For your consideration a sign. The sign is made of metal. It is hand made and has a painted finish. There is some damage to the finish. I am selling it as shown. It measures 48″ in width by 24″ in height. An excellent addition to any advertising collection or if you just want to own a really neat sign. I am selling this item with no reserve.”
This August 1, 1948, brochure extolls the five lines of trucks produced by Willys-Overland. This is one of the earliest Truck brochures, if not the earliest?
The problem I have with this brochure is that it doesn’t seem very clear on what constitutes the “five” truck lines. Are the wagons and jeeps considered trucks for the purposes of this brochure? Page 3 of the brochure suggests that could be the case. On the other hand, there’s no Universal ‘Jeep’ shown within the tri-fold main portion of the brochure (though a Universal jeep lands on the back of the brochure).
Based on the brochure, I would say the 5 TRUCK lines are 1) The 2WD ‘Jeep’ Pick-Up Truck; 2) The 4WD ‘Jeep’ Pick-Up Truck; 3) The ‘Jeep’ Platform Stake Truck; 4) The ‘Jeep’ Canopy Truck; and 5) The ‘Jeep’ Van Truck. I am likely incorrect about this …
Print date:
This issue of Jeep News is packed full of items. One curious article is about the Longview Trailbreakers on the last page. The article claims the Trailbreakers were launched in April 1960, but the Tacoma Webfooters page claims the club had originated prior to mid-1958. The only thing I can think of is that the Trailerbreakers incorporated the club in April of 1960?
Also, on page 6 the Del-Monte Contest for a Jeep Surrey was something I hadn’t seen elsewhere (learn about the winning store here). Meanwhile, on page 2 the paper announced the Gotham City contest winner, one Mrs. Edwin C. Sly of Buffalo, New York.
On page one is a great photo and article about the Hong Kong exhibit at the Chicago Auto Show. And, on page one, are eight of nine mailers used in 1961 (the ninth is shown on page 2). I’ve shared eight of them on eWillys, but have yet to locate the “operation Zebra, or” brochure. Anyone have a copy of that? (Busy Bee; willing worker; To get the Lion’s Share …; You Can’t Hide…; don’t get taken for a ride!; best for all short hops; Big Family!; and need a friend?)
This three-page spread was unusual for Jeep News.
Buddies’ Market in Pottstown, Pennsylvania, announced in the April 27, 1961, issue of the The Mercury newspaper that it was the winner in a Readers Digest / Del-Monte contest for a “Pink Jeep and a polka dot sailboat”.
Below is a contest poster that was distributed to stores nation-wide (and printed in the March-April 1961 issue of Jeep News):
This is the announcement by Buddies’ Market:
This brochure titled “Designed to Meet More Needs of More People” has a form number of SW73MI-SCM-350. It’s *possible* that the “350” marks a publish date of March 1950.
This is the full open brochure (16.5″ x 22″):
I’m not sure how the “cube” branding plays into the marine engine?
View all the information on ebay
“Here I have a very RARE brochure for the
Jeep 155 V6 155 HP Marine Engine
Jeep/155 the Power Cube comes in a V
INBOARD OR OUTDRIVE
MARINE ENGINE
Stern Drives manufactured by Outboard marine
Corporation (OMC), and Universal Motor Company
Inboard available from both Revley Corporation
and Universal Motor Company
Flier is printed on heavy stock (Light cardboard)
Front has a very cool “Cube Cutout”
In its folded position it measures about 8 ¾ x 6 ¼ inches. Unfolds to about 26 ¾ x 6 ¼ inches.”
UPDATE: This post has been expanded since it’s original published date in December of 2014. There are several, similar brochures published during 1954, all shown below.
The earliest of these family-of-jeep brochures is Form KW-1705 and titled “4-Wheel-Drive Willys Vehicles”:
A second brochure, Form KW-1763, was released highlighting the same four vehicles, but with a new form number and some re-organization.
This “All Hail the … Beautiful Economy Safety of the Willys Taxi” brochure isn’t jeep-related, but I found it interesting. I wouldn’t have guess that the Willys Aero car was ever marketed as a Taxi. Maybe it was only advertised that way internationally (this brochure hails from Australia)?
View all the information on eBay
“An original 1950s Willys-Overland advertising brochure for the Willys Aero Taxi car. This interesting fold-out brochure describes the main features of this Willys Taxicab with a range of illustrations. It was published by Willys-Overland in Toledo Ohio in the USA.”
In March of 1961 it appears that Willys Motors released a 4-page brochure that compared the jeeps vs. the International Harvester Scout. The IH Scout made it’s debut in late 1960, so Willys didn’t waste much time in producing the document in response to the Scout’s release.
In turn, IH didn’t waste time in publishing it’s own comparison with a technical booklet over 40 pages long. I’m not entirely sure for whom this document was intended, engineers? Sales force? Management? For Marketing so it could distill the information for the sales force?
This “See How Much More You Get” advertisement appeared in the February 1948 issue of the Farm Journal. It measures 8.5″ x 11″. Both the half and full version of the top appear to be Worman tops.
This same ad appeared in the February 1948 issue of Successful Farming. It also likely appeared in the February or March 1948 issue of Country Gentleman.
UPDATE: This post has been merged and reworked after I figured out that the two tops were actually related.
In July of 1963, Fresno-based Automotive Fiberglass Company placed an advertisement in Four Wheeler magazine for its new fiberglass hardtop. I wonder if the builder of this top was also a member of the Fresno Jeep Club?
This is the 1963 ad:
July 1963 Ad from Automotive Fiberglass
This Automotive Fiberglass top appeared on a CJ-5 for sale in Fresno in 2010. It is the only jeep I’ve seen with an Automotive Fiberglass Top:
CJ-5 with 1963 fiberglass hardtop from Automotive Fiberglass.
TIMELINE —
July 1963: Automotive Fiberglass places ad in Four Wheeler Magazine;
November 1963: Top King Manufacturing files design patent for an altered version of the Automotive Fiberglass top;
February 1964: Top King top is advertised in the Four Wheeler Magazine;
September 1964: A more detailed ad is placed in Four Wheeler Magazine.
A few months after the Automotive Fiberglass advertisement, two design patents were filed and assigned to Top King Manufacturing. You’ll note that the rear side-angle has been reversed. The mid-section insert piece for the side was also changed, altered from a triangle shape to a rhombus shape. Here’s the design patent information from the Official Gazette of the United States Patent Office:
November 1963 Design Patent filing for Top King. Note that I haven’t had the time to investigate the designers mentioned in the patent.
By February 1964, King Top was advertising the newly redesigned top in Four Wheeler Magazine. Curiously, the company listed its name as the Top King Fiberglass Company rather than Top King Manufacturing (could be a relic from the Automotive Fiberglass company days):
February 1964 Ad from Top King.
Seven months later, this second ad was placed in the September 1964 issue of Four Wheeler Magazine. The company had corrected its name for the ad back to Top King Manufacturing. Additionally, Top King announced it would soon have flatfender versions of the top available, along with a half cab version. Have any of these survived?
September 1964 Ad from Top King Manufacturing.
These two slightly different luggage-plus-people-wagon ads were published in different magazines.
This first was appeared in a 1946 issue of the New Yorker. This family is planning their first post-war vacation. You can view all the information on eBay:
This second one is from 1946, but the publisher is unknown. This ad includes less luggage for the group’s trip to the ‘big game’. You can view all the information on eBay:
This ad for Jack Gray’s “Jeep City” for his Jeep Sale-O-Rama was published in the Akron Beacon on February 26, 1961. Anyone old enough to remember Jack? Was it truly the largest jeep parts supplier in Ohio?
This 1948 Willys Truck brochure is dated October 01, 1948, and highlighted the five different models of trucks available for purchase. These scans were posted to the oldcarmanualprobject.com website by Eddy Jeijer.
This “4-Wheel-Drive Power” advertisement appeared in the March 1948 issue of the Farm Journal.
This April 1948 “Put Jeep Power to Work on Your Farm” advertisement appeared in the Country Gentleman magazine. It also appeared in the May 1948 issue of the Farm Journal.
There’s one of these ads for sale on eBay
In 1951 Willys-Overland launched a “4-Wheel Drive Takes You There brochure” for the Willys Wagon. Subsequently, there appear to have been two additional versions of the brochure, numbered differently, but with seemingly no additional substantive text changes. Each form folds out to a 17″x11″ large format brochure.
The first example of this brochure is burdened with an unusually long form identifier: Form 4X4735W-M1-100M, a number which leverages the wagon-model-type (4x473SW) as part of the numbering system.
This second version of the brochure is available on eBay. Given the grille style doesn’t change for this iteration, I can only assume that this version of the brochure was also printed in 1951. It has the updated form name of 4X4735W-M2-100M-251. It is possible the “251” at the end of the form number means it was printed in February of 1951.
The July 1948 issue of the Country Gentleman included this “Get more jobs done at lower cost with Jeep–Engine Power” advertisement.
UPDATE II: This poster was based on the 1956 W-25X-6 brochures. This also seems to confirm that there was never any Form W-251-6 brochure (which had been a lingering question of mine).
Original Post From Feb 17, 2020 (but with all new text): Below are the front pages from a series of 1956 brochures. I think I’ve got everything sorted out …
UPDATE: There were two different Form W-250-6’s produced during 1956. The first one shown below is version one I believe. Making the one at the bottom version two. Both differ significantly from the export version of the form, which is Form W-250-6X.
What’s the difference between them? Both forms open up to 11″x17″, so the sizes are the same. However, the front page is completely different. In version #2 of the brochure (at the bottom) you can see that the front page is more harmonious with the Wagon (Form W-253-6) and the Truck (Form W-252-6) brochures. The second page, reached by opening the brochure horizontally, shows part of the vehicle line in version #1, while the vehicle line is absent from version #2 at bottom. Maybe version #1 of this brochure was pulled because Willys Motors’ management wasn’t ready to introduce the FC-170? I can’t say for sure. Finally, you’ll also notice that “WILLYS” is absent from the front of version #1, while “BY WILLYS” is prominent on the front of the bottom brochure.
Because that reasoning, I believe this is Version #1 of Form W-250-6 …
This shows the back of the brochure when opened fully:
==================
This 1956 CJ-5/CJ-6 brochure Form W-250-6 is the domestic version of Form W-250-6X.
xUPDATE: There were actually two different Form W-252-6’s produced during 1956. This green one shown below and the one at the bottom. Both differ significantly from the export version of the form, which is Form W-252-6X.
What’s the difference between them? Well, the text, the fonts, and the font sizes are nearly identical. Both forms open up to 11″x17″. Obviously the front of the bottom version is more colorful and the front color image is certainly different. But, what might be the biggest change and the reason for the alternative version is that the green-themed brochure is printed with the word ‘Jeep’ in a san-serif font in numerous places, while the brochure at the bottom uses the much more standard jeep font. Finally, you’ll also notice that “WILLYS” is absent from the front of the green brochure, while “BY WILLYS” is prominent on the front of the colorful brochure.
Because that reasoning, I believe this is Version #1 of Form W-252-6 …
This is how the back of the brochure looks fully opened…
=========================
UPDATE: This post now includes the full brochure, along with updated information about the company.
Wausau Iron Works, unsurprisingly, incorporated in Wausau, Wisconsin, as an offshoot of the Northern Boiler & Structural Iron Works out of Appleton. The founders launched Wausau in 1908 to build bridges (some of them here), but expanded into snow plows in 1923. During WWII, some of the company’s plows were turning to the military.
Oddly enough, there was an earlier “Wausau Iron Works” was founded by Ely Wright in 1874. It was the oldest industrial establishment in the city and supplied machinery for the early railroads and for sawmills in north and central Wisconsin. However, I could find no evidence it made snow plows.
This December 1948 Willys-Overland “4-Wheel-Drive Farm Vehicles” advertisement appeared in the Farm Journal.
It’s currently for sale on eBay
This is one of the introductory brochures for the new 1/2 ton truck powered by the new Hurricane engine. It’s Form HTTMI-3CM-350, a form number I’ve yet to decode for any meaning. This folds out to roughly 11″x17″. Here’s another one of these on eBay at a good starting price.
