Advertising & Brochures Research Archives

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Dualmatic Twin-Lever Hub Variations

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Here’s a related post of a rough history of Dualmatic and Selectro and Husky, as their histories intertwine.

dualmatic-hub-sticker

You’ll note that the patent number 2854111 is the same one connected to this single lever design: https://patents.google.com/patent/US2854111. Read to the end, as this patent number appears connected with an odd looking, Dualmatic-related hub.

This post is all Scott Gilbert’s fault. We got talking about the different color of Dualmatic hub labels on Sunday and, suddenly, my Sunday afternoon vanished into research!

This post leverages the great work from the CJ-2A.com’s dualmatic twin-lever page and the ih8mud hub forum about Dualmatic twin-lever hub variations. For the record, I’ve never owned any of these hubs, so I’m leveraging pics and the internet as best I can. It is a working post. If you have corrections or comments, please let me know!

If only I had each set of hub in front of me I might have a better shot at highlighting the differences (height and faces), but I do not have them. So, I’ll just do my best with the faces and some documentation for dating purposes.

I was going to use the CJ-2A page’s nomenclature, but after studying the different faces, I think it’s better, as I hope you will see, to expand the styles types:

Design A: Recessed center, full ribs, sharp-ended ribs
Design B: Raised center, full-ribs, sharp-ended ribs
Design C: Raised center, full-ribs, round-ended ribs
Design D: Raised center, one-end of both ribs recessed from the edge, all round-ended ribs
Design E: Raised center, both-ends of ribs recessed from the edge, all round-ended ribs
Design W: These were marketed by and stamped as Watson hubs (hence why I call them Watson hubs), but also stamped and sold by third-parties like Sears unstamped and unbranded.

Before we begin with the twin-lever design, let’s look at the single lever design. Dualmatic’s founder Charles Simonsen’s original patent was for a single lever design.

dualmatic-single-lever-charles-simonsen-patent1-lores dualmatic-single-lever-charles-simonsen-patent2-lores

This photo may highlight why that design didn’t hold up well and why support was needed for the cam levers:

dualmatic-first-hub-single-lever-g503-2

This photo was found on a G503 forum. You can see that the lever has been highly stressed.

CONJECTURE: If the bending of the single lever was even a somewhat common occurrence, then it would explain the shift to a dual lever, rib-supported design. One of those early designs may have been the Design W or the Watson hub seen at the bottom of the post, but it seems to me that when full of mud and small debris, that loosening the levers would have been difficult. So, my theory is that the next idea was Design A, which is the earliest one documented with a specific date.

DESIGN A: The earliest example of a Dualmatic hub with a date comes in the form of this April 1958 advertisement in Popular Mechanics. For our purposes, this would be Design A. It has full, un-rounded ribs and a recessed interior

design-a-recessed-dualmatic-hubs

Design A hub with recessed center, full ribs, sharp rib ends.

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Design A hub with recessed center, full ribs, sharp rib ends.

Design A can also be seen in this undated brochure, most likely pre-1963 given the lack of full-size jeeps:

Curiously, Design A was still around in 1964, as evidenced by this 1964 Montgomery Wards catalog ad below, but a new type of style appeared, which I call Design C, with a raised center (for branding I assume) and full, but rounded-ribs (and around as late as August 1965 in a Four Wheeler Ad):

design-a-and-c-types-1964-montgomery-wards-jeep-parts-non-branded-dualmatic-ad

Designs A & C Dualmatic hubs. Lower pic — Design A hub with recessed center, full ribs, sharp rib ends. Design C Dualmatic hubs with raised center, full ribs, round-ended ribs.

DESIGN C: Here is a better pic of Design C. You’ll note that the sticker branding is colored black. So far, the consensus is that there were three different colors of stickers, black, blue and red. Again, when each was used and why they changed is uncertain:

design-c-raised-center-hubs-dualmatic

Design C Dualmatic hubs with raised center, full ribs, rounded-ended ribs.

DESIGN B: At some juncture, Design B was introduced. Design B had a raised center and full, sharp ribs like Design A. You’ll also note that this has the red center branding sticker: Continue reading

 
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1953 No Roads Needed Ads

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These two “No Roads Needed For a ‘Jeep'” ads appeared during the late spring of 1953 in two different California newspapers. I don’t know if this was just a regional or a national campaign.

This first ad appeared in the April 29, 1953, issue of the Sacramento Bee, sponsored by the Winter Willys Company:

Clipping from The Sacramento Bee - Newspapers.com

This second ad appeared in the May 12, 1953, issue of the Santa Cruz Sentinel, sponsored by Mosso & Puccinelli:

Clipping from Santa Cruz Sentinel - Newspapers.com

 
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1943 Hotpoint Ad ‘Join the Bond Wagon’ on ebay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Here’s another “Bond Wagon” ad for sale on eBay.

View all the information on ebay

“Grade per Six Grade System: Near Mint
Page size in English units (approximate): 10 1/4″ X 13 3/4”

1943-hotpoint-bond-wagon-jeep-ad

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1955 D.L. Beck Mfg Hardtop Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

This 4-page brochure from D.L. Beck Manufacturing included a separate price list that dates the brochure around August 1, 1955. Curiously, the “Econo” hardtop was no longer featured in the brochure (see a 1954 example brochure at the bottom of this post). Apparently that “Econo” line of hardtops wasn’t good enough after all (see letter at the bottom that explains the reference).

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Originally Posted December 14, 2014 —

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3 Late-1940s Jeep Ads from Portugal on eBay

• CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.

These three ads are each listed separately on eBay. Two of the ads are from 1947 and one is from 1948. All three are the same size, approximately: 13.5 x 18.5 cm (5.31 x 7.28 inches).

  1. 1947 advertising JEEP UNIVERSAL by WILLYS-OVERLAND original print ad
    1947-cj2a-jeep-ad-portugal1

  2. 1947 advertising JEEP UNIVERSAL by WILLYS-OVERLAND original print ad
    1948-cj2a-jeep-ad-portugal
  3. 1948 advertising JEEP UNIVERSAL by WILLYS-OVERLAND original print ad
    1947-cj2a-jeep-ad-portugal2
 
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Don Pratt Jeep Tours

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles, Postcards • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: As best as I can tell, it looks like 1963 was when Don Pratt’s Jeep Tours began working with the Kachina Cab company.  The article appeared in the August 13, 1963, issue of the Arizona Republic:

1963-08-13-arizona-republic-don-pratt-jeep-tours-sedona3-lores Clipping from Arizona Republic - Newspapers.com

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Originally posted June 2019:  According to this Pink Jeep Tour site, Pink Jeep Tours is the oldest continuously operating Jeep Tour Company in the United States. It was started in 1958 by a Sedona Realtor named Don Pratt, who would drive clients to see homes at Broken Arrow Estates. The Broken Arrow tour is the original Jeep tour and is still today the most popular tour in Sedona.Why did he make the jeeps pink? Mr. Pratt got the idea while visiting the Royal Hawaiian Hotel on Waikiki Beach, where everything was pink.

But, that’s only part of the story. In her book Echoes of Sedona Past, Mary Lou Keller explains how her and her husband cleared the first trail and how, when Glenn Keller decided not to open a jeep tour business, their friend Don Pratt asked if he could do it instead. Mrs. Keller covers the story in five pages of her book available to read on Google.The book also includes the image below of Mary Lou Keller with her do Pico in her (probably) 1946 CJ-2A:

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1953 Ad For Winter Willys and the Farm Jeep

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Oops .. this was supposed to appear on Wed morning … Oh well!

This ad for Winter Willys was published in the February 21, 1953, issue of the Sacramento Bee. It highlights the availability of the Jeep branded implements. some of which was saw in these ‘Jeep’ brochure posts.

Clipping from The Sacramento Bee - Newspapers.com

 
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1946 GET A ‘JEEP’ Mailer

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This 1946 brochure was produced as part of the GET A ‘JEEP’ campaign that lasted through most of 1946.

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1956 Willys Export Company Ad

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad just expired on eBay and will likely be reposted at some point. It’s a Willys Export Company magazine ad, but unclear to me who the audience was. If this were a Canadian ad I imagine it would be tagged with a Kaiser Willys of Canada moniker, so it’s unclear to me what magazine this might have been.

View all the information on eBay

“1956 4 Wheel Drive Jeep Vintage Print Car Ad – Rare International Life Mag Ad
Aprox 10″ X 14 ” – Excellent condition
This is an ORIGINAL, AUTHENTIC print ad from a Life or Saturday Evening Post Magazine. Not a reproduction or copy. There may be some yellowing or chipping around the edges.”

1956-willys-export-company-magazine-ad

 
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1961 Structo Ride-on Fire Jeep Ad on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This is a good ad for the Structo Ride-on Fire Jeep. It appeared in the September 1961 issue of Playthings magazine.

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“You get 1 sheet, 2 pages.”

1961-09-playthings-ad-structo-fire-jeep

 
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1946 Ad for Olympic Spark Plugs

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Steve spotted this interesting post that shows a hoard of envelopes sent by customers and dealers to Olympic that was found. It’s kind of cool.

“There were over 100 covers here, and I have scanned a number of them above to share with members. A few were pre-war 1930s.

There are amazing array of origin country, commercial covers from the 1940s mainly. They have never been near a stamp dealer for ~65-75 years.

Burma, Portuguese India, Iran, Iraq, Cyprus, Malta, Southern Rhodesia, Thailand, Malaysia, France, China, Netherlands indies, Sarawak, Uganda, Belgium, Portugal, Turkey, a real early Israel cover, Egypt, Trinidad, Fiji, South Africa, Argentina, Sudan (several!), Lebanon, Ceylon, Greece and

There is a 1949 India Gandhi commercially used – a $50-$100 cover in today’s market. Who would know – 1949 Gandhi stuff is white hot.

Includes Registered mail and Postage dues assessed etc. Pretty much all of them sent to Olympic Spark Plugs Pty Ltd in Melbourne.”

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This May 29, 1946, ad out of Australia in “The Bulletin” shows what I believe to be a depiction of two Chinese women driving a jeep.

View all the information on eBay

“Olympic Spark Plugs Large Full Page Original Advertisement removed from a 1946 Australian Newspaper and in good condition for age having some marks and creases and age yellowing and minor damage around the edges. PLEASE NOTE the minor damage around the edges. Size of the paper which the advertisement is on is 43 cms x 27 cms. It would look good framed on your wall or displayed with your Olympic Spark Plug Collection or if you collect Spark Plug Memorabilia. This advertisement would be hard to find in this size.”

1946-05-29-the-bulletin-australia-jeep-olympic-spark-plug-ad

 
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August 1958 CJ-3B Farm Jeep Ad **SOLD**

• CATEGORIES: Advertising & Brochures, Features, International, Magazine This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

This ad was published in an Australian farming magazine.

“Australian Jeep Original Advertisement removed from a 1958 Australian Farming Magazine and in good condition for age having some marks and creases and age yellowing of the paper. Size is 18 cms x 24 cms.  It would look good framed on your wall or displayed with your vehicle at a car show.”

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Several Lots of Full-Size Jeep Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

An eBay seller has several lots of full-size jeep brochures for sale.

  1. 2 different lots of 8 12-page 1966 Jeep Wagoneer brochures for $25 (plus shipping)
    1966-jeep-wagoneer-brochures
  2. 2 different lots of 8 12-page 1966 Jeepster Commando brochures:
    1966-jeepster-commando-brochures
  3. 2 different lots of 8 8-page Gladiator brochures:
    1965-gladiator-brochures
 
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1962? Gladiator Brochure/Pamphlet

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

UPDATE: After reading this more carefully, I agree with Don that this is likely something that was aimed as dealers. It is an odd piece for sure.

1962-gladiator-brochure-1-lores 1962-gladiator-brochure-2-lores 1962-gladiator-brochure-3-lores Continue reading

 
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Feb 1958? Kaiser-Willys of Canada Ad

• CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.

This ad came to me from eBay and has “KW 258” printed in the lower right, which I am interpreting as February 1958 (but I could be wrong). It is more of a “use your jeeps on the farm” type of ad, which Willys Motors seemed to be going away from in the US by this time.

1958-02-kaiser-willys-canada-ad-more-farm-jobs-lores

 
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Here’s the Baby-jeep — A Bassinet from Holland

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This unusual brochure shares information about the Baby-jeep, a bassinet available in three colors–blue, ivory, and salmon–that was produced out of Holland. The brochure includes a small, illustrated jeep on the cover. It’s printed on thick paper that makes for a nice brochure, but I’m still not sure why it is call a “Baby-jeep”.

year-baby-jeep-holland-bassinet-brochure2-lores year-baby-jeep-holland-bassinet-brochure3-lores year-baby-jeep-holland-bassinet-brochure4-lores year-baby-jeep-holland-bassinet-brochure5-lores

 
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1953 Post Kaiser-Willys Merger Ads

• CATEGORIES: Advertising & Brochures, Features, Old Images • TAGS: This site contains affiliate links for which I may be compensated.

These three Kaiser-Willys ads demonstrate a national campaign ad offering to dealers who wanted to share the news that Kaiser and Willys vehicles were being sold under the same brand. Though the purchase was announced in the spring of 1953, the ad campaign was introduced until the fall of 1953 after the sale was completed (See the June 1953 ad at bottom that introduces a new dealer, but doesn’t mention Kaiser).

The imagery and order of the blocks is interesting. Though Kaiser purchased Willys-Overland’s assets, for the extensive network of Willys dealers the experience was the opposite; they were adding Kaiser products to their Willys sales portfolios. I expect this explains why the Kaiser block is pictured being added to the Willys block rather than the other way around.

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This ad was published on November 05, 1953, in The Times out of Shreveport, Louisiana, by Dixie Kaiser-Willys.

1953-10-08-the-birmingham-news-alabama-willys-kaiser-merger-ad-lores

This ad was published on October 08, 1953, in the Birmingham News, out of Birmingham, Alabama, by the Roy Bridges & Co., Inc.

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This ad was published on November 15, 1953, in the Great Falls Tribune, out of Montana, by Robinson Motor Co.

A June 5, 1953, full-page ad out of California introduced Haley Motors, a new “Willys” dealer. Though the merger had been announced, it wasn’t finalized until the fall of 1953; this likely explains why there was no mention of Kaiser in this ad.

1953-06-05-times-advocate-escondido-cali-haley-motors-open-ad-lores

 

 
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1953 Willys-Overland Dealer Ad Mats for Newspapers

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

In 1953 Willys-Overland shared these mat examples of ads on one page (15″x20″) with its dealers. I’m amazed that any of these surprised, as it is printed on newspaper.

1953-advertising-mats-from-willys-overland-lores

 
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Cutlas 1961 Power-Lock and Selective Drive Brochures

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The Form-104 Selective drive brochure I’ve seen previously, but I’ve not seen the 1961 Power-Lock brochure.

This Power-Lock brochure is a tri-fold brochure that folds from 3.5″ x 5.5″ to 10.5″ x 5.5″

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This folded Cutlass Selective drive brochure has a form number of 104, but lacks a date. It is small, only folding in half from 3.5″ x 5.5″ to 7″ x 5.5″

cutlas-form-104-selective-drive-model100-2-brochure1-lores cutlas-form-104-selective-drive-model100-2-brochure2-lores

 
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Chimpanzees and Battery Powered Jeeps

• CATEGORIES: Advertising & Brochures, Features, Old Images, Old News Articles, Postcards • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: A newspaper article from May 20, 1950, published in the St. Louis Globe-Democrat, provides more information about the jeep-driving circus chimp named Nero. He passed away later in the year.
1950-05-20-st-louis-globe-circus-chimp-jeep-drive2-lores

1950-05-20-st-louis-globe-circus-chimp-jeep-drive3-lores 1950-05-20-st-louis-globe-circus-chimp-jeep-drive1-lores

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Originally Posted January of 2013: This 1950 postcard shows some chimpanzees driving a battery powered jeep.  They were part of a Chimpanzee show at the St. Louis zoo started in 1925. Chimps were taught to ride bicycles, tricycles, motorcycles, ponies, a Great Dane, and more. You can learn more about them in the January 8, 1951, issue of Life Magazine.

“VINTAGE POSTCARD – CONDITION: VG. DATE/ERA: 1950s-60s. Standard Size 3.5×5.5.”

View all the information on eBay

1950-chimpanzee-stlouis-zoo-jeep-train-postcard1

1950-chimpanzee-stlouis-zoo-jeep-train-postcard2

You can view some additional pictures at Jalopy Journal (scroll part way down the page). The quality seems good enough that they may be from Life Magazine, but I tried, but failed to locate their original source. Here is one of the images.

chimps-jeeps3

On December 13, 1950, several newspapers announced that Nero had passed away. Here’s an article from the Southern Illinoisan:

1950-12-13-southern-illinoisan-nero-chimp-dies

 
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1963 Jeep News International Vol. 9 No. 7

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I have a two year gap between my 1961 issues of Jeep News and this one from late 1963. During that period, the name was changed from Jeep News to Jeep News International. The use of months as part of the dating system were dropped in favor of using a volume and issue number.

Not surprisingly, the introduction of Wagoneers and Gladiators changed the focus to the full-size jeeps, but there are still legacy jeep photos and articles.

Photos Photos Photos Photos Photos

 
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June 1960 Willys Amphibious Tactical Truck Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

At $1499.99, the price on this is a head -ratcher. But, it is an unusual and interesting brochure. It reminds me of the Willys airborne prototype called the Jeeplet or the WAC. Here’s a short video with some pics of it.

View all the information on eBay

“SUPER RARE 1960 KAISER WILLYS CONCEPT AMPHIBIOUS TRUCK ADVERTISING BROCHURE.”

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FJ-3s Make Their Arrival

• CATEGORIES: Advertising & Brochures, Features, FJ, Old Images, Old News Articles This site contains affiliate links for which I may be compensated.

The arrival of the FJ-3s made the newspapers in a variety of states. This first article appeared in the February 02, 1961, issue of the Bridgeport Post out of Connecticut:

1961-02-25-The-Bridgeport-Post-CT-postoffice-fjs2-lores

February 02, 1961, The Bridgeport Post, Bridgeport, CT.

Clipping from The Bridgeport Post - Newspapers.com

February 02, 1961, The Bridgeport Post, Bridgeport, CT.

This next article appeared in the October 04, 1961, issue of the Owensboro, Kentucky, Messenger and Inquirer.

1961-10-04-messenger-inquirer-owensboro-ky-fjs-arrive-lores

October 04, 1961, The Messenger and Inquirer, Owensboro, Kentucky,

The Mitchell, South Dakota, Post Office may have only purchased one FJ, but it still made the paper:

FJ-3 Fleet Van

November 11, 1961, The Daily Republic, Mitchell, SD.

Here’s an add for the followup model, the FJ-3A .It appeared in The Lawton Constitution out of Oklahoma on January 07, 1962.

1952-01-07-The-Lawton-Constitution-OK-FJ3-arrives-lores

This is the more common version of the FJ-3A ad published across the country:

FJ-3A

December 20, 1961, Arizona Daily Star, Tucson, AZ.

 

 
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Berg Truck & Parts Company Ads in Popular Mechanics

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

The first three ads appeared in Popular Mechanics during 1946, first in February, then March, then June. Note that the February ad does not include the King of Jeeps moniker, but the later two ads have it.

1946-02-popular-mechanics-berg-truck-parts-ad-lores

February 1946 Ad in Popular Mechanics, the earliest one I could find.

1946-06-popular-mechanics-berg-truck-parts-ad-lores

By June 1946 Berg was advertising Amphibious vehicles.

A November 1955 ad highlighted the use of private labeling by Berg. The hardtop looks like a Worman Jee-Cab that’s been rebranded “the Jeep King All Steel Cab”. I’m sure the “Jeep King Snow Plow” is another private labeled product.

 

This was the latest Ad from Berg that I found, though my searches were not extensive.

 
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November 1952 Canfield Wrecker Catalog **SOLD**

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on eBay.

This is priced at $39 with free shipping. It’s a neat piece, especially the first page with the Willys Overland Motors Canfield custom book wrecker model XH-205.

“great old catalog from 1952 . canfield wreckers for willys jeeps and trucks detroit michigan , illustrated , 5 pages , cover shows age but good overall . free shipping in usa and canada”

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