Advertising & Brochures Research Archives

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Newgren Stabalizer Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

As I mentioned a couple days ago, I received some Newgren brochures as part of the Jeep Equipment book I received. The brochures are numbered between Form N-160 (below) through Form N-168, with only Form N-167 missing. I cannot see a reason for them to start at N-160, but they do. I also think that there were other brochures from this line of brochures that I do not have. I will published these brochures over the coming days.

This brochure indicate that the Newgren equipment is tailored for the Monroe Hydraulic Lift.

newgren-form-N-160-stabilizer-1-lores newgren-form-N-160-stabilizer-2-lores

 
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Risqué Matchbook Cover on eBay

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Maury spotted this unusually risqué Matchbook cover from a dealer that sold jeeps and other vehicles.

View all the information on eBay

“Vintage Unstruck Matchbook cover :
KAISER WILLYS Station Wagons & Jeep Automobiles
KOUPAL’S MOTOR SALES 8640 S. Commercial Ave Chicago IL
” Open from 9 to 9 “
koupals-matchbook-cover2

koupals-matchbook-cover1

 
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Spanish Matchbook w/ Jeep on it on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features • TAGS: This site contains affiliate links for which I may be compensated.

There are two vintage matchbooks in this auction, one from Peru and one possibly from Peru that has a jeep on it. The jeep matchbook is cool, but the asking price is $89.99 (at least they include with matches).

View all the information on eBay

“Rare WWII Era WILLYS ARMY JEEP Matchbooks Peru Indian Spanish
Incredibly rare
Great graphics and color
A few matches have been used
Books are in great shape
This auction is for both matchbooks, you get two!=
Feel free to ask questions”

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June 1948 Monroe Lift Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This brochure from Monroe is dated June 1948 and has a form number of 890.

1948-06-form-890-monroe-hydraulic-lift-1-lores

1948-06-form-890-monroe-hydraulic-lift-2-lores 1948-06-form-890-monroe-hydraulic-lift-3-lores

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Body Extensions For Early 1/4 Ton Jeeps

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE II (01/22/2024):  A puzzle has been solved. It was the Transport Motor Company that offered a full-width body extension that we’ve seen on several jeeps over the years.

tmc-document-body-extension-clipped

This excerpt is from this document on Farmjeep.com: https://www.farmjeep.com/lifts/other-hydraulic-lifts/transport-motor-company-tmc-hydraulic-lift/

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UPDATE (09/13/2020): This DENCO body extension brochure appeared as part of the 10/01/1949 Second Supplement of the Willys-Overland Equipment Book brochures. 

Interestingly, the 1948 First Supplement of brochures showed a Newgren collapsible body extension (see a few brochures down or click here) very similar (identical?) to this 1949 DENCO Body Extension brochure. Both extensions offer 7 cubic feet of space and note that a spare tire can be mounted to the side. They also both seem to have the same style of stabilizer bar that connects to the PTO bar. I wonder if Newgren sold this design to Denco in late 1948 or early 1949?

1949-10-01-denco-body-extension-2-lores

1949-10-01-denco-body-extension-1-lores

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UPDATE 04/28/2020: Someone in Georgia is selling newly built beds.

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Originally published in 2016: This may come as a surprise (not) that early jeeps weren’t known for their vast amounts of space. We’ve all seen military photos showing jeeps packed full of stuff, like this SAS desert fighter:

sas-jeep

When the war ended and CJ-2As were introduced, a couple companies recognized the need for more room and solved the problem by creating add-on bed extensions (also known as bed extenders and body extensions). These bolted to the back and, usually, had supports that dropped to the PTO bar to help support the extra weight. Then, the tailgate was fixed to the very rear of the extension. The goal of this post is an effort to identify the different companies and their products.

As early as August and September of 1946, two different patents were filed, both by the same people.I have been unable to discover if that first patent model was ever built, but the second one has two sides that fold down similar to the Newgren (shown in #2).

Various Bed Extensions identified so far:

  1. Porter Reed Bed Extension: One of the earliest known bed extensions was produced by Porter & Reed. It was marked along with a half top, creating a truck out of a jeep.
    porter-reed-hardtop-closeup-bed-extension
    porter-reed-hardtop-extendedbed-1 porter-reed-hardtop-extendedbed-2
  2. Newgren Bed Extensions: The Newgren Company also entered the bed extension field in the later 1940s with two different versions. The first was their standard bed extension:1947-special-equipment-newgren-body-extension2
    The second model Newgren offered was a collapsable version.
    1947-special-equipment-bed-extension-newgren-collapsible
  3. S & B Corporation’s Jeep Panel Body: About the same time Newgren and Porter & Reed introduced their extensions, the S & B Corporation made their own spin on adding more room by selling a kit that converted the jeep into a panel van.
    s-b-corporation-panel-truck-from-cj2a-brochure1-lores s-b-corporation-panel-truck-from-cj2a-brochure2-lores
  4. Koenig Bed Extensions: By 1955, Koenig had entered the market. Whether the company designed their own or bought out one of their competitors isn’t know (to me), but Koenig sold the extensions for at least a decade. This first ad is from 1955, the second from 1960, and the third from the mid-1960s.
    1955-koenig-cab-brochure3-extended
    1960-koenig-hardtop-brochure4-extended
    1966-koenig-hardtops-brochure4-extendedHere is an example of a Koenig data plate:
    koenig-bed-extender-cs-co3
  5. Wall & Borg Bed Extender: In the 1960s, a Lake Tahoe, California, company called Wahl & Borg introduced a unique bed extension. Rather than bolt on to the rear of the jeep, theirs slid out.
    wahl-borg-slide-out-bed-extender

There have been a number of bed extensions that have resold over the last ten years on Craigslist and eBay, some attached to jeeps and some by themselves. I have found it difficult to distinguish between them, never having owned or seen that many up close. You can see all the ones documents thus far on eWillys: http://www.ewillys.com/tag/bed-extension/

Derek Redmond also has some excellent information on extensions over at the CJ-3B Page. https://cj3b.info/Tech/BodyExtension.html

 
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A Little Jeep Goes A Long Way Poster $279

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This “A LITTLE JEEP GOES A LONG WAY”, if you take care of it framed poster was spotted in an antique store. It’s priced at $279 and claimed by the seller to be a prototype poster. How the seller would know this isn’t clear to me, but it looks like a pretty good sized and unique item.

There’s no size listed (and it might already be gone), but I’d estimate the size at about 30″ wide by 24″ tall (if the peg board holes are 1″ apart).

https://www.facebook.com/groups/1641202336209808/permalink/2543053809357985

a-little-jeep-goes-a-long-way-poster2 a-little-jeep-goes-a-long-way-poster

 
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June 1951 Salesbuilder Magazine

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

This June 1951 Salesbuilder Magazine was volume 3, number 6. This issue includes a three page look at the Farm Jeep and Jeep Tractor vehicles and the Jeep-branded farm equipment. A large number of 1951 wagon-related advertising pieces are shown on the first few pages.

There’s also a number of Laurel C. Worman dealership photos, include pics of his Willys wagons on the front page and examples of his wagons stenciled with “Welcome Wagon” on the back page. Finally, thanks go to Barry Thomas for helping me snag this issue.

1951-06-vol3-no6-salesbuilder-1-lores 1951-06-vol3-no6-salesbuilder-2-lores 1951-06-vol3-no6-salesbuilder-3-lores 1951-06-vol3-no6-salesbuilder-4-lores 1951-06-vol3-no6-salesbuilder-5-lores

Continue reading

 
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1950’s Special Equipment Booklet on eBay

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Seller is accepting offers on this late 1950’s Special Equipment booklet.

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“5 1/2 X 8 1/2 inch booklet. All pages shown, soiling and wear to covers, inside pretty clean.”

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February 1944 Ad for the “Original Jeep” on eBay

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

As late as 1944, as this ad demonstrates, the Minneapolis-Moline Power Implement Company argued that they had developed the original “Jeep”. But, it’s clear that they lost that battle entirely.

View all the information on eBay

“This is an Original old Vintage Trade Ad from 1944 This print ad Measures Approx: 11 1/4″ x 8 1/4″. This is Not a Photocopy or reproduction.”

1944-02-flying-magazine-minneapolis-moline-original-jeep-ad

1944-02-flying-magazine-minneapolis-moline-original-jeep-ad1 1944-02-flying-magazine-minneapolis-moline-original-jeep-ad2 1944-02-flying-magazine-minneapolis-moline-original-jeep-ad3

 
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Western Jeep Ride at Santa Claus Land in Indiana

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE II: Was this called a Western Jeep rid because it used the Western toy Jeeps

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Originally posted in 2013: Dan notes in the comments that this particular ride was ‘made by Vernon L. Spalinger Industries in Spokane WA. It was called the “Western Jeep”.’  These were very common rides at one time. This ride was also known as the Jeep-a-round.

“VERY RARE pamphlet from Santa Claus Land, Indiana. includes map of the grounds and of the state. Lots of pictures, facts, history and information about this amazing 1950s attraction!”

1950s-jeepride-santa-claus-land-indiana-brochure4-lores

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11 Willys jeep Brochures **SOLD**

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UPDATE: **SOLD** Was on eBay.

This is a good price for all these brochures. I already have all but the 3B brochure, otherwise I would have gotten it.

“Item Description:
Original 1950’s 1960’s Jeep Brochures, Group Lot of 11 (eleven) different items, no duplicates. Largest measures about 9″ x 12”. Includes pictures, data, dimensions, specifications, weights, descriptions, accessories, More! Includes Jeep, Willys Jeep, Dispatcher, delivery, van, hardtop, canvas full and half top, steel full cab, convertible, truck, tractor, tow truck, CJ-6, Universal, farm tool, farm power, CJ-3B, pickup, station wagon, Station sedan, utility, Kaiser Jeep Corporation, Wagoneer, 2WD 4WD, Gladiator, More! Good used condition, some wear, darkening, scuff, crease. Printing & pictures good used condition, some foldout to large poster-like sheets, enjoyable for “Goes Most Anywhere * Does Most Anything”.”

11-brochures-on-ebay

 
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Feb 1955 Wagon Ad on eBay

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This is another wagon-focused ad targeting females, as it was published in Better Homes and Gardens in February of 1955.

1955-02-better-homes-and-garden-wagon-ad

 
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2 170X CJ-3B Brochures on eBay

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These two brochures are being sold by the same seller with an asking price of $9.99 each and he/she will consider offers. Both of these brochures can be seen in full on this page.

  1. Form 1702 The ‘Jeep’ Makes its Roads as it Goes!
    1954-form-1702-cj3b-jeep-makes-its-roads
  2. Form 1704 The ‘Jeep’ Means Business
    1954-form-1704-cj3b-jeep-means-business
 
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Christmas Card w/ Odd Jeep on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Postcards This site contains affiliate links for which I may be compensated.

Here’s a an odd jeep-like Christmas card labeled “JEEPERS”.

View all the information on eBay

“Vtg 1940s Christmas Greeting Card WW11 Green Army Jeep Anthropomorphic Dog/AS IS.”

christmas-card-odd-jeep1 christmas-card-odd-jeep2 christmas-card-odd-jeep3

 
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1949 Ad for ‘Jeep’ Station Wagon on eBay

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I don’t recognize this ad and it’s unclear where it was published.

View all the information on eBay

“Grade per Six Grade System: Near Mint
Page size in English units (approximate): 10 1/2″ X 13 1/4″
Page size in metric units (approximate): 27 cm x 33.6 cm”

1949-wagon-gardening-ad

 
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1948 Look Magazine Wagon Ad on eBay

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This “One Car you can use for Most Everything” ad appeared in a 1948 issue of Look Magazine, but which issue isn’t yet clear.

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1948-look-magazine-wagon-ad

 
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1952 “Willys Scores a Double Hit Ad” on eBay

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I’ll have to double check, but I think this is another Willys-Overland ad that’s unique to the New Yorker.

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“2-sided ad, both sides shown. New Yorker 2/16/1952.
Original magazine page.
NOTE: You are buying a magazine page, a piece of paper. Source publication & date of issue stated when known; occasional closed edge tears not affecting printed area may be present. Sheet size given is approximate. [8 1/2 x 11″]. Two-page ads noted. On some ads, moire patterning may appear in the scan; this anomaly is not in the original ad.”

1952-02-16-new-yorker-magazine-willys-scores-double-hit

 
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Year? Spanish Ad Willy-Overland Export Co on eBay

• CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.

I thought this a neat looking ad. I haven’t seen one quite like this done domestically.

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“JEEP WILLYS CARS OLD ADVERSITING MEXICAN PAPER AD, MEASURES: 10X12.5 INCHES, PLEASE SEE IN THE PHOTOS,”

1960ish-spanish-willys-overland-ad

 
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1945 B.F. Goodrich Ad on eBay

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This B.F. Goodrich Ad features a group of soldiers pushing a jeep over a muddy road while two women chat on a sofa. It is titled, “We took the nicest ride on Sunday”.

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1945-bf-goodrich-we-took-the-nicest-ride

 
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Jeep Sales Serice Sign Waynesville, OH **SOLD**

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Roger Martin spotted this sign for $225. It’s 48″ wide by 17″ tall. I don’t know how ‘vintage’ it is, but I would have bought it if it was still available. It sold quickly.

sales-services-jeep-sign-waynesville-oh

 

 
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1944 ‘Jeep’ Planning Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I finally snagged one of these ‘Jeep’ Planning brochures. Based on some of the images (like the WILLYS and JEEP within a link), I’d say this was produced in the Fall of 1944. As best as I can tell, it might be the earliest brochure for what would be the CJ-2A, though you’ll note that only CJ-2s are pictured (unless I missed an X-cj). The brochure breaks down the four principal uses for the “peace time jeep”.

Photos Photos Photos Photos Photos

Continue reading

 
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1960 Australian Jeep Ads on eBay

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These three ads were all featured in Australia’s Power Farming and Better Farming Digest magazine in 1960. Each one is 18cm x 24cm (7in x 9.5in). I wish the pics were better.

  1. April 1960 Ad “Willys ‘Jeep’ GOES WAY AHEAD”:
    1964-04-power-farming-mag-australia-cj6
  2. July 1960 Ad “Go further … do more … at less cost”:1960-07-power-farming-mag-cj3b-australia-images-ad
  3. September 1960 “That’s the value you get with the new Willys Truck”:
    1960-09-power-farming-mag-australia-truck-ad
  4. December 1960 “That’s the extra value you get with the Willys Family of 4 wheel drive vehicles!”:
    1960-12-power-farming-australlia-jeep-family-ad
 
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Turner Mower Match Company Cover

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

Chris added this unique and undoubtable rare Turner Mower matchbook cover to his already extensive collection of jeep-related matchbook covers.

A Turner mower brochure can be seen under #3 on this post. http://www.ewillys.com/2017/03/03/mowers-for-the-early-jeeps/

And, more info on additional Turner jeep-related products: http://www.ewillys.com/2020/06/10/1948-turner-stationary-hay-baler/

turner-mower-matchbook-cover2

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August 31, 1946, Jeep Wagon Lady-Like Ad

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Steve shared this link about a ‘Lady Jeep’ article written for the Heinz Center, which led me to Amazon. That listing included a date and magazine for this ad … the August 31, 1946, issue of the New Yorker. And, there’s a better pic on Amazon.

1946-willys-overland-tomboy-lady-jeep-ad

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Originally published May 19, 2019: This ad was on google image search, though it was gone from the actual destination page to which Google directed me. So, I have no date or magazine name to identify when this ad was published. It treats the Army jeep as a tomboy and the wagon as a Lady.

1946-jeep-tomboy-ad

 
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Dualmatic Twin-Lever Hub Variations

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE: Here’s a related post of a rough history of Dualmatic and Selectro and Husky, as their histories intertwine.

dualmatic-hub-sticker

You’ll note that the patent number 2854111 is the same one connected to this single lever design: https://patents.google.com/patent/US2854111. Read to the end, as this patent number appears connected with an odd looking, Dualmatic-related hub.

This post is all Scott Gilbert’s fault. We got talking about the different color of Dualmatic hub labels on Sunday and, suddenly, my Sunday afternoon vanished into research!

This post leverages the great work from the CJ-2A.com’s dualmatic twin-lever page and the ih8mud hub forum about Dualmatic twin-lever hub variations. For the record, I’ve never owned any of these hubs, so I’m leveraging pics and the internet as best I can. It is a working post. If you have corrections or comments, please let me know!

If only I had each set of hub in front of me I might have a better shot at highlighting the differences (height and faces), but I do not have them. So, I’ll just do my best with the faces and some documentation for dating purposes.

I was going to use the CJ-2A page’s nomenclature, but after studying the different faces, I think it’s better, as I hope you will see, to expand the styles types:

Design A: Recessed center, full ribs, sharp-ended ribs
Design B: Raised center, full-ribs, sharp-ended ribs
Design C: Raised center, full-ribs, round-ended ribs
Design D: Raised center, one-end of both ribs recessed from the edge, all round-ended ribs
Design E: Raised center, both-ends of ribs recessed from the edge, all round-ended ribs
Design W: These were marketed by and stamped as Watson hubs (hence why I call them Watson hubs), but also stamped and sold by third-parties like Sears unstamped and unbranded.

Before we begin with the twin-lever design, let’s look at the single lever design. Dualmatic’s founder Charles Simonsen’s original patent was for a single lever design.

dualmatic-single-lever-charles-simonsen-patent1-lores dualmatic-single-lever-charles-simonsen-patent2-lores

This photo may highlight why that design didn’t hold up well and why support was needed for the cam levers:

dualmatic-first-hub-single-lever-g503-2

This photo was found on a G503 forum. You can see that the lever has been highly stressed.

CONJECTURE: If the bending of the single lever was even a somewhat common occurrence, then it would explain the shift to a dual lever, rib-supported design. One of those early designs may have been the Design W or the Watson hub seen at the bottom of the post, but it seems to me that when full of mud and small debris, that loosening the levers would have been difficult. So, my theory is that the next idea was Design A, which is the earliest one documented with a specific date.

DESIGN A: The earliest example of a Dualmatic hub with a date comes in the form of this April 1958 advertisement in Popular Mechanics. For our purposes, this would be Design A. It has full, un-rounded ribs and a recessed interior

design-a-recessed-dualmatic-hubs

Design A hub with recessed center, full ribs, sharp rib ends.

design-a-recessed-block-dualmatic-hub-brochure

Design A hub with recessed center, full ribs, sharp rib ends.

Design A can also be seen in this undated brochure, most likely pre-1963 given the lack of full-size jeeps:

Curiously, Design A was still around in 1964, as evidenced by this 1964 Montgomery Wards catalog ad below, but a new type of style appeared, which I call Design C, with a raised center (for branding I assume) and full, but rounded-ribs (and around as late as August 1965 in a Four Wheeler Ad):

design-a-and-c-types-1964-montgomery-wards-jeep-parts-non-branded-dualmatic-ad

Designs A & C Dualmatic hubs. Lower pic — Design A hub with recessed center, full ribs, sharp rib ends. Design C Dualmatic hubs with raised center, full ribs, round-ended ribs.

DESIGN C: Here is a better pic of Design C. You’ll note that the sticker branding is colored black. So far, the consensus is that there were three different colors of stickers, black, blue and red. Again, when each was used and why they changed is uncertain:

design-c-raised-center-hubs-dualmatic

Design C Dualmatic hubs with raised center, full ribs, rounded-ended ribs.

DESIGN B: At some juncture, Design B was introduced. Design B had a raised center and full, sharp ribs like Design A. You’ll also note that this has the red center branding sticker: Continue reading