Berg’s Truck and Parts Co. placed this ad in the October 13, 1946, issue of the Chicago Tribune. I figure that either engines were selling good and Berg was promoting the sale of more or they weren’t selling good and he had backlog of them that needed to go.
Advertising & Brochures Research Archives
1950 Willys Makes Sense Postcard
This oversize 5″x7″ postcard arrived as part of a multiple postcards from eBay. The postcard was part of the 1950-1951 Willys Makes Sense campaign and was the first image published in magazines as part of the campaign.
It’s unclear to me just how many different images were used from the campaign for Willys Makes Sense postcards, but beware that there are a variety of newly printed postcards on eBay and Etsy.
The Mufflermobile Fredericton, NB, Canada **SOLD**
UPDATE II: If you thought this was the only vehicle to be built in a muffler shape, think again. One Art Car website has pics of a variety of muffler-themed vehicles:
http://artcarcentral.com/muffler-mobiles-and-the-muffler-shops-that-made-them/
That site also had an additional photo of the yellow muffler mobile built on a CJ-2A body, which had been posted to Flickr:
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Originally posted September 03, 2012: Like the Oscar Meyer Mobile (on a FC), this is built on a jeep platform (CJ-2A). This sold on eBay in 2012.
“The Mufflermobile! What is The Mufflermobile? It’s a fully-functional four wheel drive 1948 Willys Jeep CJ2A that’s licensed for the road. The body has been replaced with a custom made wood framed, aluminum skinned replica of a muffler that’s 8 feet high and 11 feet long. This is the most unique advertising vehicle since the Oscar Meyer Weinermobile!
Purchase The Mufflermobile, wrap it with your company’s advertising message, park it around town or show it off at different events, and people will come to your business just to tell you that they saw it! They’ll tell their friends about it; they’ll post pictures of it on facebook and twitter. They will promote your business for you! You can’t buy advertising like that! Oh wait, yes you can! Bid to win or Buy It Now!
The Mufflermobile is located in the Fredericton, NB area and is being sold as-is, where-is, no warranty expressed or implied. It is, after all, a 64 year old muffler.”
Perfect Jeep and Parts Co. Catalog on eBay
I’ve seen a Perjeco catalog (note that name is the cable address), but not a Perfect Jeep catalog. I’m not sure how those two companies are related (or maybe one is just a DBA). The catalog is probably not worth much.
View all the information on eBay
“Vintage 1950s Perfect Jeep and Parts Co. Willy’s Jeep Parts Catalogue”
December 1960 Jeep Service and Parts News
Roplas Bodies and Hardtops for Mahindra Jeeps
The brochures below show brochures from Roplas, a manufacturer out of India that produced Fiberglass Reinforced Plastic (FRP) aftermarket bodies for 91″, 101″, and 104.5″ Mahindra jeeps. These brochures were assembled by Mr. Rahul Ram Amin and shared via the Flat Fender Jeepers Association — FFJA group on Facebook. I’m surprise that none of these bodies made it to the US, at least I’ve never seen them, especially in the Pacific Northwest where fiberglass bodies were readily used.
This fascinating brochure shows a range of special-purpose jeep bodies produced by Roplas, including service vans, police bodies, and ambulance models:
This shows a Roplas body on an MM 540/440 Jeep:
This brochure shows a “Ranger” body on a Mahindra NC 640 DP:
This brochure shows a variety of Jeep body styles built by Roplas for Mahindra models CJ-500D (2Dr & 4Dr) and the NC 665 DP 4Dr Van and Truck. The body products include the Roplas Universal, the Chieftan, the Highlander, the HiRider, and the Cabin.
This brochure shows a Mahindra NC 665:
Meyer Snow Plow & ElectroLift Brochure
The Meyer Snow Plow brochure includes a large section about the ElectroLift. Labeled form no. 3-163, the brochure is a standard paper side with a half-paper-sized section that folds out horizontally to reveal more details about the Electrolift. There is not date on this brochure, but I’d guess early 1960s.
Note that the left side of the back of this brochure is the same as the image above. It’s the right side that folds out.
2 Meyer Snow Plow Brochures
These two two-page brochures from Meyer once again highlight the company’s snow plows.
This first brochure showcases the Meyer Angle Dozer and is dated July of 1962 and is form no. 3-114 (though on the backside it shows 3-114 R2, suggesting the backside may have been a 1st or 2nd revision):
This second one is an undated form no. 3-283, but given it includes a Jeepster Commando, it is likely from the late 1960s.:
2 Meyer Snow Plow Optional Equipment Brochures
These two brochures offer optional equipment for Meyer snow plows. I’ve been unable to make sense of the Meyer brochure numbers.
Form No. 3-208 is a four page brochure that highlights optional equipment for Meyer snow plows.
This center section utilizes two pages:
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Form No. 3-217 is a one page brochure that highlights marker kits installed atop Meyer Snow plows to make them easier to see.
1945 Canadian Spark Plug Ad w/ Ford GP on eBay
This ad is slightly larger than a postcard.
View all the information on ebay
1945 CANADIAN CANADA AD WWII PATRIOTIC WILLYS JEEP COMMANDOS MACHINE GUNS
100% ORIGINAL NOT A COPY OR REPRINT.
MEASURES ABOUT 5.5 X 6.5 INCHES
THIS ORIGINAL ITEM WOULD BE NICE TO FRAME
GOOD CONDITION.”
1961 FC-170 “New Giant” Ad on eBay
I’d guess this ad was published in a Canadian magazine?
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“1961 CANADIAN CANADA AD WILLYS OVERLAND GIANT JEEP PICKUP TRUCK.
MEASURES ABOUT 8 X 10 INCHES.”
1943 Canadian Newspaper Ad on eBay
This as is insteresting as the advertiser is the International Nickel Company of Canada, yet visually it feels like an ad for the upcoming civilian jeep.
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“1943 CANADIAN CANADA NEWSPAPER AD WWII WILLYS JEEP AD INTERNATIONAL NICKEL”
Willys-Overland Equipment Book Cherokee, IA on eBay
Bidding starts at $99. It appears to include some of the supplemental brochures.
2 Early Wagon Ads out of Mexico on eBay
UPDATE: Still Available.
(11/02/2020) The Willys Export Ads showing wagons were placed by the Willys Export Company in the El Automovil Americano Magazine. The seller does a good job of explaining that he may not be able to ship these ads to certain states due to the pandemic.
View all the information on eBay
“VERY IMPORTANT! Due to the pandemic the deliveries are taking longer than normal, so please be patient in case this happens.
To the residents of United States: due to the contingency caused by the pandemic, shipments to the following states the regular mail are not being made by Correos de Mexico, Louisiana, California, Wisconsin, Texas, Iowa, Illinois, Columbia, Missouri,Georgia, North Carolina, New Jersey, Maryland, Minnesota, Montana, Dakota, Indiana, Arizona, Alabama, Michigan. If your state is on the list, please contact the seller. This inconvenience is temporary and there is no date set to restore the service.
The paper may have tears, stains, or missing parts.
Shipping world wide with tracking number:
EE.UU. US $ 8 Delivery time 15-40 days
Europe US $ 10 Delivery time 15-40 days
Asia US $ 13 Delivery time 15-40 days
I combine purchases for a better shipping cost.
VERY IMPORTANTLY: all items in this shop are located in Mexico, therefore, will be shipped from that location. The shipping cost published by the ebay automatic sistem is not correct because don´t works in my mexico account to calculate the rates, so please, before the payment, wait for a correct shipping amount to your place, because it could have variations.”
1963? Meyer Snow Plow Brochure
Given the early Wagoneer and the (25M63) printed on the back, this may be a Meyer Snow Plow tri-fold brochure from 1963.
This is the center, 3-page foldout:
Willys Sales and Service Signs on eBay
UPDATE III: This green sign is a terribly fake sign with ‘vintage’ rust on eBay to demonstrate that the other signs could easily be fake-aged. Note that the size of this sign 11 3/4″ is the same as the two at bottom. There are other fake Willys-related signs of this size as well (like this pre-war one) (example of an honest seller of this type of sign):
UPDATE II: Maury emailed me about a second red/white/blue service sign that has appeared on eBay (see UPDATE: I). After a closer look at both signs, below are the reasons why I believe these are fake.
First, when Keith indicates these are fake, you best sit up and take notice.
Second, both of these signs have “MADE IN U.S.A. 1951” .. show me another Willys-Overland sign from 1946-1953 that is dated like that or marked “MADE IN U.S.A”.
Third, aside from the existence of that date, the problem with that date is that by 1951 Willys was removing “Jeep” from its literature to shift the over-arching brand to Willys, so I am unsure the company would have produced a sign like this.
Fourth, nearly all the literature I’ve found suggests that during late 1950/1951 WILLYS was printed at an angle in literature (signs could have been different, but it is hard to date signs to a specific year, because they are so often undated).
Fifth, and perhaps the biggest flaw, look at the single quotes. A review of this page http://www.ewillys.com/2019/12/25/logos-badges-between-1941-1963/ demonstrates that through 1953 the single quotes were solid lines of about the same width; this sign has more triangularish single quotes not seen until the mid 1950s.
I’m happy to be proved wrong about the signs, as I’d hate to know that the first buyer was taken. Plus, I’m no exhaustive expert on Willys-Overland physical signage, But, I see no reason to believe these signs are real.
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UPDATE I: The first sign (at bottom) of this sign-type went for $212.50. A second sign of the same type has emerged on eBay from a different seller. It is at $48 with 10 hours to go.
View all the information on eBay
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Originally posted October 27, 2020 — Caveat Emptor: This 11.75″ Willys Sales and Service Sign is one neither Maury and I have seen.
https://www.ebay.com/itm/VINTAGE-WILLYS-JEEP-PORCELAIN-DEALERSHIP-SIGN-ARMY-GAS-OIL-IH-WRANGLER-ARMY
“Willys Jeep porcelain dealership sign in great condition. This noteworthy sign is revered by collectors of all types, when it comes to gas, oil, and automotive advertising. This sign measures 11.75” in diameter. This is truly an amazing sign to add to your collection, the sign displays really well, and adds a lot of charm to any environment it’s used in!
I’m parting with my vast collection of signs right now, including “pump plates”, “service station signs”, “lubester signs”, “automotive dealer signs”, and “aviation sign” so check out some of my other auctions for more great deals. ”
1945 Jeep for Junior Ads
Did all the Kool Kids get Jeep For Juniors for Christmas in 1945? Well, more likely Kool Boys as the Kool Girls were offered a tea party set. Hopefully, the aspiring Jeep Girls asked (and received) the jeep, too.
1945? Jeep Planning Brochure on eBay
Listed as a 1945 brochure, my guess is that this was produced in the Fall of 1944. See photos of all the pages of this brochure here.
View all the information on eBay
“ITEM:::: This Listing is for a 1945 Willys Jeep “UNIVERSAL JEEP–FARM TRACTOR-POWER UNIT-TRUCK-CAR” Tractor Truck Car Dealer Showroom Sales Brochure………
DIMENSIONS:::: About 10 1/2 by 8 1/4 inches and there are 24 pages with covers…….
CONDITION:::: The Condition is generally as follows:::: Inside pages are Very Good….. Covers are Good with moderate general evidence of age & handling (Please refer to pictures & e-mail for details)……….”
1951 Station Wagon Post Card on eBay
This 1951 postcard for the Willys Station Wagon (no ‘jeep’ reference) is form number SW1-2CM-451GG. The postcard is large at 11 x 8.25 inches.
View all the information on eBay
“1951 Willys Station Wagon Sales Brochure Flyer Original : you are bidding on a 1951 Willys Station Wagon Sales Brochure measures 11 x 8 1/4 inches in good condition!!! Rare hard to find”
1957 Revell Radio Jeep Poster on eBay
This unusual poster for a Revell radio jeep and trailer is an unusual find. This 1957 poster is pretty cheap compared to the 1956 version of the model, which is on eBay for $225.
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“Vintage 1957 Revell Radio Jeep & Trailer Two Sided Dealer Store Display Poster – from a Revell Co. Employee Collection. Has some wear & a fold line. From a smoke free home. Be sure to see my other listings for some other items from this collection.
History of this item: I recently purchased a collection of model related items from a local auction house. They would only tell me that the original owner was a former Revell employee, unfortunately the auction company would not disclose any names or information about the consignor of the collection. The majority of this collection is related to the 1950s Revell models, but there are some items from many other companies. I have been advised by several collectors that this person was most likely a Revell Co. Representative and he would have travelled to Toy Fairs & Industry Trade Shows of the time, where he would have promoted Revell Products and also acquired advertisements from other companies. Please do not contact me about purchasing any items from this collection, they will be listed for auction as I have the time.”
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Here’s an image of the toy itself from eBay:
1956 Article on the New FC-150 Jeep
The Ventura County Star-Free Press published an article on the new FC-150 Jeep in the December 04, 1956, issue of the paper.
Willys-Overland Dealer Ad Out of Escondido, CA
This July 11, 1947, ad was published in the Weekly Times-Advocate by Willys-Overland dealer Collins and Sharp out of Escondido, California.
3 Meyer Product Brochures on eBay
These three Meyer Product brochures come from Canada.
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“FOR SALE – LOT OF 3 JEEP ( WILLYS ) AND MEYER SNOW PLOW BROCHURES, CONDITION IS IN PHOTOS AND ITEM DETAILS.”
1963 Meyer Products Catalog
I just purchased this binder of Meyer Products. I’ll scan it when I get a chance.
“Vintage 1963 Meyer Snow Plows Jeep Dealer Book Binder – Advertising & Meyer IPC. Condition is “Used”. Shipped with USPS Priority Mail.
This binder/book contains sales and technical information to help Jeep dealerships sell Meyer snow plow products. Included in the book are sections on:
1) Selling Data
2) Product Literature
3) Optional Equipment
4) Prices and Specifications
5) Parts/Service Information
6) Plows
7) Lifts/Controls
8) Mounting
There are some nice 1960’s color advertisements for Jeep and Meyer, parts lists, and illustrated parts catalogs.
The book is used but in very good condition. If you operate a Meyer Snow Plow or if you are interested in collecting Jeep related materials this could be a nice addition for your collection.”
Pre-WWII Meyer Products Snow Plow Brochure on eBay
This brochures shows that Meyer was well established in the plow industry before the arrival of the jeep.
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“1940’s Meyer Snow Plows Advertising Foldout Brochure
Description: Up for sale is a 1940’s Meyer Snow Plows Advertising Foldout Brochure.
Approx Measurement: 11″ x 8.5″.
Condition: VG-. Age and handling wear throughout. Nearly split along the fold. Still a nice rare item.”