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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
This Go-For-Digger trencher brochure is undated and has no form number. It’s likely from the late 1950s.
This first image shows the front page:
This is how the brochure looks when fully opened:
The is the back page:
There’s no date on this Back Hoe Brochure from Go For Digger, but it is likely from the late 1950s. This brochure was accompanied by a letter:
This brochure pushes the wide-ranging capabilities of the Jeep truck. It is Form No. 62-06.
The is the front of the unopened brochure:
This is the back:
When first unfolded, these complementary flaps appear:
When the page flaps are opened, the brochure is fully opened revealing this page:
This is the back of the brochure when fully opened:
It’s a one page ad from a magazine, but it contains a couple photos of the rare Australian Jeep Sportster (more about them and the Combat here).
View all the information on eBay
“This is an original A4 size advertisement for the 1968 Kaiser Willys Jeep Sportster. Advertisement is in good condition for it’s age. Advert measures 28 x 20cm or 11 x 8in. All advertisements are mailed in clear plastic slip with cardboard backing for protection. Please email me if you have any questions. Will post overseas.”
This 1957 French-Canadian ad for the Forward Control Jeep was published in August. The magazine is unknown.
This ad appeared within the classified ad section of the October 04, 1946, issue of the Minneapolis Star. It was posted by American Motor Sales, which was located at 1220 West Broadway. Whether the company actually had Ford GPs for sale isn’t clear; most likely, it was just standard MBs or GPWs.
A few days later, the Downtown Chevrolet Company advertised in the October 09, 1946, issue of the Minneapolis Star that they had 100 surplus jeeps available for customers:
Subsequently, an ad was placed by Twin City Motors, which also claimed to have jeeps (either GPWs or FORD GPs or both):
So, how did these companies obtain the jeeps? As we saw yesterday, there were some bidding opportunities that allowed Hyman Berg and others the opportunity to purchase multiple prototype jeeps. So, perhaps these Minneapolis-based companies also scored some prototypes that way?
What we do know is that the government was selling jeeps to veterans (previous stories highlight sale in Hawaii and California). And, those jeeps sold pretty quickly.
For example, in late 1945, the government’s War Asset group put 10,000 jeeps up for purchase by veterans. Those 10,000 jeeps were promptly sold (November 30, 1945, the Star Tribune):
A month later, an article from the Dec 08, 1945, issue of the Minneapolis Star, announced that another batch of 10,000 jeeps had been made available as of December 1945:
Continue reading
This is Koenig bulletin #156, one that I finally purchased and scanned. This brochure marked a change in model numbers from Koenig’s 1955 brochure; the “-5″s were eliminated in favor of individual hardtop numbers (which I imagine was easier for consumers to understand). See a Koenig hardtop brochure history here.
This Berg’s brochure is interesting in that it contains no references to the CJ-2A or a civilian jeep, suggesting that it came out between 1944-1945 (to me it looks a little earlier than this Berg mailer). Within the flier, Berg claims Berg Truck & Parts Co. was begun in December of 1942 to sell JEEPS. He also notes that the company had appeared in news reels, magazines, and Life Magazine.
Here’s the front page of the brochure:
This is the back page. 
When opened, you’ll find this third small page. Since Berg is offering standard jeep parts for sale, it can be assumed that this flier is at least from 1944. Note the trailer chassis ad, too.
When flipped over, the brochure offers an array of Ford, Willys, and Bantam jeep parts.
When fully opened, there are even more military-related parts, but no word of civilian parts:
This is how the back looks when fully opened.
Interestingly, while Berg’s Truck Parts may have opened in 1942, Berg didn’t receive any jeeps until November of 1943 and it was only 16 jeeps (likely aall were prototypes). Here’s a report of those first jeeps from the November 27,1943, issue of the Chicago Tribune:
A month later, in December of 1943, this press photo showed the ‘King of Jeeps’ himself Hyman Berg loading up one of those jeeps, a Bantam BRC-40:
The one-page brochure is Bulletin 149 from Koenig Iron Works and showcases the full hardtop (more on Koenig hardtops here).
This January 1957 ad appeared in an unknown publication on behalf of Willys of Canada.It featured an introduction to the new FC-150.
This 1950 or 1951 brochure focuses on the main 4WD vehicles offered by Willys-Overland, including the 4WD Sedan Delivery, he 4WD Truck, the 4WD Station Wagon, and the CJ-3A Universal Jeep. There is no form number on it. I’m dating this as 1951 because 1) it doesn’t mention the f-head being ‘new’ and 2) the 1950 truck and wagon brochures are more colorful and larger, whereas the 1951 brochures feel a little more subdued in their use of color.
This rare 1952 brochure highlights the signage available for dealers and includes an order brochure. What you’ll notice is that there’s no reference to ‘jeep’ anywhere (unlike the 1946 brochure) and demonstrates Willys-Overland’s efforts to reduce the ‘jeep’ branding within the company.
You’ll also note the somewhat awkward use of “Common Sense” within the title. This may have been a nod to the “Willys Makes Sense” ad campaign during 1951.
This ad appeared in a 1957 magazine, but don’t which one. It shows the truck, FC-150, Sedan Delivery (4wd?) and CJ-5. I guess the 3B isn’t profitable? Given the lack of an FC-170, I’d say this was likely printed early in 1957.
The most interesting this to me about this brochure is that the front of it shows the wagon in front of 1962 Seattle World’s Fair icons. In terms of brochures, based on what I’ve seen, Willys-Overland and Willys-Motors didn’t usually include that kind of iconography.
This is the front:
The back (when unfolded) is blank:
Unfolding the brochure vertically yields these images:
Opening either wing reveals the unfolded imagery:
This shows the unfolded back:
Continue reading
This ad appeared in a July 1957 magazine, but don’t which one. As Vernon noted about this ad, the ad below also shows a truck with a stake bed extension. Any ever seen that option?
As best as I can tell, this booklet was part of a Willys-Overland Motors Dealer Day presentation on March 30, 1950. This particular booklet came out of Canada, so I am not positive whether this was a Canadian event or a Brand-wide (US, Canada, and other?) celebration.
At 5″ x 7″ the booklet is smaller than I thought it would be.
This ad appeared in a 1955 magazine, but I can’t say for sure which one. This mostly shows the CJ-5 busily at work, though a 3B and the truck make an appearance.
This is a CJ-3A brochure I’d never documented before finding on eBay the other day. It is form no. CJ3A-M2-50M-151-GG.
This is the back of the brochure when folded:
This is the first page seen when unfolded part way:
This is the brochure completely unfolded:
This is the back when completely unfolded:
This 1961 French Canadian Jeep Truck ad was published by Willys of Canada, Limited, in the Le Bulletin des Agriculteurs. This trucks in this ad don’t have the ‘hockey stick’ trim nor the one-piece windshield.
This December 1949 Station Wagon Brochure was part of a direct mail campaign. The form number is SWDM2-45M-1249. This one isn’t in very good shape, but it’s the only one of these I’ve ever seen.
This shows the brochure fully opened:
This is the backside of the brochure fully opened.
There’s no form number or date on this De Luxe Station Wagon brochure. Between the brochure below and this other “DeLuxe” brochure, three different forms of the word “Deluxe” are used: “Deluxe”, “DeLuxe”, and “De Luxe”. So, I’m not sure which is correct?
Though the below brochure is more consistent with its use of “De Luxe”, the brochure itself is not as luxurious in style as the other “DeLuxe” brochure. I also suspect, given this brochure highlights the Hurricane and Lightening Engines, that this is a later brochure than the other DeLuxe brochure.
One other question. On the back of this brochure it shows a De Luxe Station Wagon in red. Was that actually offered? I don’t see it as an option on the back of the brochure where options are listed.
When folded, this is the back of the brochure. You can see the red colored De Luxe Station Wagon.
This shows the brochure opened part way and highlights the engine choices:
This shows the brochure fully opened:
This shows the brochure fully opened from the back:
No date on this circa 1951 French-Canadian Willys-Overland jeep ad.
There’s no form number or date for this brochure, so my best guess is that this is was one of the earliest station wagon brochures.
Curiously, the illustration on the front appeared in a September 1946 Saturday Evening Post ad, but with several changes. The ad is more formal, while the brochure’s illustration is more informal. For example, the ‘Dad’ has a tie and no fishing pole, while the ‘Mom’ has a different color of dress and purse. The wagon color is more purplish in the ad, while the wagon is red in the brochure.
And now for the brochure:
This is the back of the unfolded brochure:
When first opened, this page appears:
When completely opened, this three-panel view appears.
The buy-it-now price is $8.99 for this 10-page Jeep Accessories and Special Equipment Booklet. One item I didn’t know was Jeep approved were the longitudinal rear seats seen on page 4.
View all he information on ebay
“Up for grabs is this vintage booklet for your JEEP. This booklet shows so many fun accessories and special equipment you were able to add to your Jeep. The booklet shows normal wear plus the staples are rusty so they stained the center fold of the booklet.”
NEW UPDATE: Here are some more pics of the Scheneker Iron Works Demonstration Jeep that I snagged on eBay. The first pic shows the Dozerette. The other three show the snow plow.
This shows the same(?) Demonstration jeep with a lift bucket. I’m not certain whether it’s the same jeep or not.
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UPDATED and posted April 18, 2020:
The Scheneker Iron Works company of Buffalo, New York, produced some interesting pieces of specialized equipment for the jeep. The first items appear in the Willys-Overland Special Equipment Book starting in the late 1940s and the last evidence of their association with the jeep was in 1957. Other than that, I could uncover very little about this company. So, if anyone has any more background information on Schenker, please let me know!
One early item produced by Schenker in the late 1940s was the “Jeep” Dozerette, a scraper.
Here is a more colorful ad:
Another odd item that I don’t remember ever seeing in the wild is this Scheneker all-purpose lift:
Another item which didn’t sell all too well was this Sheneker loader (none of the various loaders sold all that well).
This was posted as part of an article on loaders from FarmCollector.com.
I believe this is a Sheneker All Purpose Loader (see more pics here):
There are a few of these Scheneker backhoes around. Glenn shared one with us that was being rebuilt during our 2013 trip to Maine.
The last item, the snow plow, is what I believe to be the most common item manufactured by Scheneker. It was available from at least 1948 through 1957. Several of these have been for sale over the years, with and without jeeps.
Given the VEC CJ-2A and the lack of a model identifier, I believe these two images show “Model A”, or the first model:
As indicated on the second page below, these brochures appear to feature “Model B”:
Here’s a comparison between the first model and Model B:
Scheneker included a 30 day warrantee:
This early 1950s brochure features one of the company’s snowplows on a CJ-3A:
Here’s the earliest sign I have that the company produced a “V” model snow plow and a Model T for trucks and wagons:
At some point, the company introduced both a Model T (for Trucks and Wagons).
By 1957, Scheneker was manufacturing various snow plow models for CJ-5s, Trucks, Wagons, and FCs:
When the company ceased operations isn’t clear, but I have no brochures later than 1957.
