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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
Maury spotted this jeep-family ad from Kaiser-Willys of Canada.
View all the information on eBay
“1956 Canadian Kaiser Willys print ad Jeep Universal, Wagon, & Pickup. Original magazine advertisement measures 7 X 9.5 inches (approx.).”
This unusual ad appeared in the December 18, 1945, issue of the Poughkeepsie Journal. I guess marketers figured adding the “jeep” name to most anything was a good bet for increasing sales?
UPDATE: The other day I realized that the jeep in this photo from a collection of early jeep information published in 2014 looks very similar to an illustrated jeep that appeared in a 1947 newspaper ad. Here’s the image and it’s associated testimonial:
Here’s the advertisement from the June 3, 1947, ad published in the Sullivan Daily Times, out of Sullivan, Indiana, that highlights the ability of the jeep to be an efficient, low-cost option as a road-service vehicle.
I bought one of this seller’s Morrison brochure. It’s in very good condition. It is unclear how many of these he has. I suspect it’s from the late 1940s, given it only features CJ-2As.
View all the information on ebay
“You are buying or bidding on a rare vintage early 1950’s “The Morrison-Built Rogers Sno-Dozer For Jeeps” brochure. This was originally sold as a plow and scraper and was from the late 40’s. They were later produced by the Morrison Railway Supply Corp. Buffalo, New York. This is 5 1/2″ x 8 1/2″ opens twice to a 11″ x 8 1/2″. This is in excellent condition.(see pics)”
UPDATE: This sold years ago on eBay, but I never posted all the pics I got from the auction. It is a good example of Koenig’s Wrecker and road service brochure. Along with tow packages, it includes helper springs, PTO add-ons, push-bumpers, and more.
It is bulletin 155 (which likely means it was published in January of 1955) and then revised in April of 1955.
The seller isn’t exactly sure how these were used. But, this seems to model a CJ-5.
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“Either: Vintage Cuff Links, Tie Tack/Bar, Shirt Studs and/or Collar Bars”
UPDATE: This is back up for sale on eBay.
View all the information on ebay
At the very least, this Country Gentleman Magazine ad appears on page 41 of Country Gentleman’s March 1948 issue. It may appear in other issues as well. If you want the entire issue, rather than just the ad, try this link: 1948 March Country Gentleman
This Farm Jeep ad from this 1954 Tractor Field Book Magazine purchased off eBay shows that the Farm Jeep was still being advertised as late at 1954 (though there’s no record any Jeep Tractors were made past 1951). In fact, it’s estimated that in 1954 only 12 Farm Jeeps were produced, and the ones that were made were of the CJ-3B-Farm-Jeep variety rather than the CJ-3A version. This ad below shows the CJ-3B version, serial number prefix 454-GC2.
This ad with women sipping tea while soldiers push through thick mud just expired on eBay, but will likely be relisted. It seems a bit unfair to women, as if they didn’t know a war was going on. I would imagine that most women likely were the main food shoppers and had to deal with shortages beyond just rubber.
View all the information on eBay
“Condition: Near Mint
Size (approximate): 10″ X 12″
Source: Magazine
Miscellaneous: One page print advertisement”
This ad appeared in the March 28, 1955, issue of Canada’s National Post. I didn’t realize Kaiser Willys of Canada was using the phrase “Canada’s Most Useful Vehicles”.
A year later, in 1956, the company was still using the phrase. This was posted in the September 22, 1956, issue of the Financial Post:
On eBay the other day there were these two different technical sheets from Willys of Canada Limited. The truck spec seems pretty straight forward, though the company labeled it a 126″ Jeep Truck (named for the wheelbase length … why wasn’t it the standard 118″ wheelbase?). But, the wagon had me scratching my head. Given the split windshield of wagon (I can’t tell if the truck has it), my instant thought was that these were both pre-1960 vehicles, especially given they both used the Superhurricane L-head.
As we learned yesterday, Canada didn’t have it’s own production plant until mid-1959, so if these personnel carriers are earlier than that, then they must have been made in the US and imported into Canada. The lack of the ‘hockey stick’ trim suggests they were earlier than the Traveller. Are they a precursor to the Traveller or were they concurrent to the Traveller? If the latter, why the split windshield and why wouldn’t they have been named ‘Traveller’?
Meanwhile, searches for any reference to the 126″ Jeep Truck or the Ten-Passenger Personnel Carrier haven’t yielded any newspaper ads or brochures.
Here is the Ten-Passenger Personnel Carrier spect sheet:
Here is the 126″ Jeep Truck spec sheet. Was it a coincidence that the J-300 truck introduced in 1962 was also had a 126″ wheel base?
Over the years I’ve heard about two Willys truck bed sizes, a shorter one and a longer one, but all the info I’ve read indicated the Willys Jeep truck beds were all the same size. If a bed was made to fit this longer wheelbase, it may have meant the creation of a longer bed. This might explain the rumor of the longer beds?
UPDATE: **SOLD** Was listed at $175.
(03/01/2021) This rare package includes a plaque and the original box (pretty cool box). The starting bid is $175.
“THIS AUCTION IS FOR A WILLYS JEEP MODEL FC 170 GOLD PLATED ASH TRAY IN ITS ORIGINAL BOX AND INCLUDES “CARE” INSERT.
WILLYS MOTORS INC. OF TOLEDO, OHIO
GOLD PLATED WITH 22K GOLD PLATE
THE ASHTRAY IS IN GREAT SHAPE WITH MINIMAL WEAR.
THE BOX IS IN GODD SHAPE ALSO WITH GOOD COLOR AND GRAPHICS.
50’S VINTAGE
A NICE, RARE, JEEP TOY”
Maury shared this eBay ad. The price is $65, but the seller will consider offers. The “Jeep Means Business is from 1954”, the “Public Service” is from 1955, as is the “Completely New” CJ-5 brochure. The DJ-3A brochure is from 1956.
View all the information on ebay
UPDATE: Richard Darr from Washougal Classic Jeeps owns a Bobcat body that still had a pair of the fiberglass gas tanks. Here are two pics of each tank. He told me they fit really well inside the bobcat body. He’s working on reproducing the tanks in aluminum for himself.
Here are the pics of the passenger side tank. Above you can see a Bobcat body.
This is the top of the passenger tank.
This is the bottom of the passenger tank.
Here is the driver’s side tank:
This is the top of the driver’s tank.
This is the bottom of the driver’s tank.
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Published March 17, 2021: For a great price, I bought some 1973 issues of Four Wheeler off of eBay. In turns out that the July 1973 issue of Four Wheeler Magazine had a special section devoted to new fiberglass products. Even better, Fred Weis’ Bobcat business introduced three new products in that issue, answering a couple questions that I had.
Before I begin, there are several posts about Bobcat bodies and the related Parkette bodies. At some point I will combine them into a longer narrative, but, for now, here’s a quick timeline:
1969 – The First Bobcat body: Fred Weis built his first body, an approximately 150lb body using plywood for strength, per this February 1970 article in Four Wheeler Magazine.
1970 – Lighter Race Body: Fred builds a lighter body design more for racing, dropping the body weight to around 100lbs. One these first bodies was used successfully by Roy Williams during the 1970s for racing. (This weight info comes from a September 1973 ad shown below):
1971- Announces the CJ-3B Body: An Advertisement in the PNW4WDA’s Region 1 contact booklet included an ad from Fred indicating he was making CJ-3A AND CJ-3B bodies.
It might seem strange to see the “Not a copy!” phrase at the top of the ad, followed by “The Original Fiberglass Replacement Body” within the ad. I believe this reflects Fred’s frustration at Paul Parker rebranding the Bobcat body with side stripes and calling it a Parkette body. Assuming that explains the inclusion of the phrases, this puts the introduction of the Parkette body around 1970. The 1970 timeline also fits the purchase of a Parkette by Jim Carter, which must have happened around 1971 or 1972.
Now for our current post. In 1973, Fred introduced perhaps the most iconic item he ever produced, the Bobcat hood. I don’t know how or why he designed it the way he did, but it became a signature piece. Below is the July 1973 listing in Four Wheeler Magazine.
First, you can see that Fred was experimenting with a new type of body style. It appears he increased the size of the lip around the edge of the body’s rear, perhaps to strengthen it so he could lay thinner glass. It’s likely that this was the style of Bobcat body I bought back in 2008:
The fiberglass gas tanks were a surprise to see. I’ve never run across these. They likely failed to hold gasoline safely. It would take a special resin compound to be effective over the long term, at least that’s according to this motorcycle thread.
Finally, we have the brand new fiberglass Bobcat hood. Whether this came before or after the Bobcat teardrop hood isn’t clear, but it would seem to me that the teardrop is so much less sophisticated of a design that I could imagine he made some of those first before creating the classic Bobcat hood. Here’s a great example of the hood: (see more examples of the low hood and high hood versions of this iconic hood)
Also included in the July 1973 fiberglass section was this ad. It seems Willamette Wheel was offering the Bobcat body for sale, without labeling it as such in the ad. However, a close look at the tailgate clearly shows it is a Bobcat tailgate.
It’s not clear how many other parties were working with Fred, but at least one, Don Prine, managed to get his business card inserted into a CJ-3B version of the classic hood:
As I collect more 1970 Four Wheeler magazines I hope to learn more about the Bobcat and Parkette timelines, though I’ve yet to find anything printed about the Parkette body (no ads or articles yet).
UPDATE: I was surprised to see that Hoosier advertised in Four Wheeler Magazine for several months during 1973 (possibly longer).
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ORIGINALLY PUBLISHED JUNE 6, 2019: In the early 1960s, Hoosier Machine Products out of Pendleton, Oregon, (just an hour south of me) began selling conversion kits for jeeps. The company’s kits allowed the repowering of jeeps using Ford, Chef, GMC, Mercury, Dodge, Studebaker and Pontiac engines. That’s a pretty impressive, wide range of options, especially for a company out of Pendleton, which was pretty remote at the time. But, given the long distances Pendleton owner’s jeeps had to travel to reach other towns and the existence of the nearby, steep Blue Mountains, which provided endless jeeping possibilities, perhaps there was a reason Pendleton jeeps need more power?
Also, a big thanks go to Maury for spotted this brochure for me!
This June 1950 Ad highlights the new Hurricane Powered half-ton truck from an unknown magazine.
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“Original magazine advertisement measures 10 X 13 inches (approx.).”
UPDATE: After spotting an ad I hadn’t published yet (seen below), I realized that there was Desert Dog history that existed among various posts. So, this combines all that into more of a narrative.
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If you have read eWillys for any length of time, you know I’ve been a fan of Desert Dog tires for years. I still have eight desert dogs, some solid lettering and some outlined, as shown in the pic below:
According to Louis Larson, the Desert Dog tire was launched in 1970. He knows this, because in 1970 he became the first person to test out the new style of tires (see the bottom of this CJ-3B Page article). The tires were given to Louis for testing and photographing.
David Maxwell, a former Formula tires salesman, reported that the tires were always made by Armstrong, but marketed through the Formula brand, the president of which was a friend of David’s (see David’s comment and many others on this post). The company made a large number of retreads, so a number of tires also had Firestone on the side, too.
The tires proved popular quickly. Les Schwab was a big fan of them and ran them on his jeep (jeeps?). He also sold both new and retread tires out of his main shop in Prineville (see Les Schwab’s biography here).
For PNW jeepers, the tires were a perfect blend for racing and for jeeping and the varied terrains of the PNW (sand, gravel, rocks, mountain sides, mud, etc … as Joe1148 highlights in his comment here .. though I can attest to it as well). On the downside, their road life was short (some estimate about 10k miles) and they tended to be noisy. The tires’ popularity gained them prominence, and soon they were added to charts showing tire options, such as this January 1972 ad:
By 1973, Desert Dogs were being advertised in Four Wheeler Magazine (ads at the bottom of this post) and sold across the country. This Smith Jeep, Inc. ad from North Franklin, Connecticut, in the July 1973 issue of Four Wheeler Magazine is one example of an East Coast offering:
Eventually, the Formula brand expand its offering. I don’t know when each of these tires was introduced (I think this ad is from 1975, but have to confirm it), but Formula was soon offering more tires choices:
The July 1973 and August 1973 issues of Four Wheeler Magazine included these two ads for fiberglass racing shells. I’m not sure when World Plastics began advertising in the magazine, but I doubt it had been for very long. The ad on the right shows a full-body size flat fender shell, while the ad on the right shows a narrow body shell (both Bobcat and Parkette also produced racing shells).
I don’t know how long these were offered, what happened to the shells, or what happened to the World Plastic’s company.
UPDATE: Maury shared a magazine page on eBay that contains a similar ad to the one shown at the bottom of this page. It’s almost identical, except that Jeep now appears with single-quotes.
The use of single quotes outside of a set of double quotes is uncommon. One editor summed it up best by describing it’s use this way: If a phrase or a word is uncommon or you are highlighting it to the reader for a particular reason – for example, as a neologism or a conscious use of jargon – use single quotation marks. Any punctuation sits outside single quotation marks. Thus, I suspect Willys-Overland felt they could defend the use of ‘JEEP’ by describing it’s presence as a descriptive use of jargon, rather than an attempt to back into the trademarking of the name. However, backing into the trademark using single quotes was exactly what the company was doing.
To answer the question I asked in the original post (was the bottom ad a local dealer or national corporate campaign), given these two ads appeared in two different national magazines, it seems likely this simple ad construction was part of a national campaign by Willys-Overland to begin prepping the public for post war jeep sales, This particular ad appeared in the October 1944 issue of Successful Farming.
This page is for sale on eBay:
The purposeful addition of the single quotes reflects a similar change seen in the iconic Saturday Evening Posts during 1944, as demonstrated in these ads. The first highlighted ad of February 05, 1944, was the first time Willys-Overland replaced the prominent WILLYS stamp on the Post ads with JEEP (or in this case JEEPS) with no single quotes.
See all the Willys-Overland WWII ads 1941-1946 here: http://www.ewillys.com/2019/03/10/willys-overland-ads-in-the-saturday-evening-post-1942-mid1946/
What isn’t quite the same is that the Midland Journal ad below without the single quotes lasted longer (through October 6 1944) than the Saturday Evening Post ads. Perhaps Willys-Overland purchased several months of ads beginning in June of 1944 right before the addition of the single quotes too place? However it happened, what the ad above shows is that Willys was correcting the single quotes’ issue across its advertising.
Why did the company ad the single quotes in the first place? As I argued in this long post on Willys Overland’s changing identity during WWII, I believe it stems from the 1944 congressional inquiry into the company’s efforts to trademark the JEEP name.
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Originally published March 29, 2020: Here’s an unusually small and succinct ad that appeared seven times in the Midland Journal out of Rising Sun, Maryland, from June 30, 1944, through October 6, 1944. I’ve yet to run across this specific ad elsewhere.
One thing to note is that in July of 1944, Willys-Overland began using single quotes around the word Jeep like this ‘Jeep’ major magazine ads, yet that was not done in any of the newspaper ads in the Midland Journal, as shown below. (Ed note …. Yeah, I know, not earth shattering news, but I never know when little details like this will add up to some insight).
The ad shown below was in the August 11, 1944, issue of the Midland Journal:
This shows how small the ad was within the newspaper page.
This February 1962 issue of Jeep News includes two good photos on page four of the DJ-3A-based mobile bar that was at the Las Brisas resort in Mexico. I have a color photo of that, too. It might be fun to recreate one of those.
Page three shares a little info on a twenty-eight page dealer booklet entitled, “Your Ten Major Retail Markets”. That’s a book I’ve yet to see anywhere.
This eight-page Willys-Overland Sign Program sold on eBay for $38 (plus $4 shipping) late night. The seller only provided two pics, so I was unsure if this would be worth the money. Given the front-page design of the brochure, I’d guess this was produced around 1949. The design is reminiscent of other Willys-Overland catalogs of the era (see examples at the bottom).
“This is a 9 X 11 8 page brochure of WILLYS -OVERLAND SIGN PROGRAM FACTORY APPROVED shows products offered to dealers from Neon Products of Lima Ohio some slight scuffing on the covers…also has a order blank”
A 5-foot version of the Willys Service Sign sold out of Buda, Texas, for $400 back in 2014. It was likely sign model #WO-111 (the large sign pictured on the left side of the left page). These are the only two interior pages that were included in the auction ad:
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Similar covers from 1949 that have the style AND the WO logo. For example, Barney has this 1949 Parts List catalog listed on eBay:
There’s this 1949 Jeepster owners manual:
And, this is a 1948 CJ-3A Owners Manual on eBay:
And this 1948 CJ-2A (with envelope) owner’s manual on eBay:
This is a great vintage ad for the Jeep Caravan ‘Free Show’. That’s a nice touch with the fire jeep shooting water up the side of the ad. This appeared in the November 6, 1947, issue of the News and Observer out of Raleigh, North Carolina.
This 1942 Americar Brochure includes a page that shows the Willys MA. I dropped out of the bidding at $30. I’ll keep my eye open for a cheaper version of this brochure.
Here’s the page with the MAs on it.
The following images might show the entire brochure in the correct order. Note the page showing the Americar’s “Willys Chassis” … anyone know how similar this was in size to the wagon chassis?
UPDATE: The two post cards at the bottom of this post were on eBay several years ago. I recently came across some newspaper clippings that give background about the Winter Park Villager tram’s purpose. The service began November 28, 1966, but I could not find an end-date.
This first article discusses the jeep tram’s beginnings:
Article dated November 13, 1966, from the Orlando Sentinel
This next article notes that Monday, November 28th, as the launch date for the jeep tram service.
Article dated December 1, 1966, from the Orlando Evening Star
This short article from March of 1967 describes some of the tram’s stops:
March 03, 1967, in the Orlando Evening Star
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This Winter Park Villager shows a DJ-3A Surrey pulling a matching trailer in Winter Park, Florida. One of these postcards is currently on eBay.
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Here’s another view of the same combo. One of these postcards is currently on eBay
This sold yesterday on eBay for $51 +shipping. I gave up bidding on it, because I couldn’t tell how many pages there were. I was concerned there were only four and didn’t want to get into a bidding war over it (I got another cool brochure instead).
