Advertising & Brochures Research Archives

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The Free-Lock Corporation and Their Hubs

• CATEGORIES: Advertising & Brochures, Features • TAGS: , , This site contains affiliate links for which I may be compensated.

UPDATE VII: A set of NOS Free-Lock hubs included documentation stating that by December of 1973 Free-Lock had become a “Quality Division” of Dualmatic Products Company. So, I believe this suggests that Free-Lock was acquired by Dualmatic, so now the questions are 1) when did this happen and 2) why didn’t Dualmatic use the branding sooner than circa 1970 (there was a gap between the end of Free-Lock in 1959 and the re-emergence of the brand circa late 1960s or early 1970s).

UPDATE VI: I located a set of Free-Lock hub instructions that are a pre-view for a later set of near identical Dualmatic instructions. This is clear documentary evidence that Dualmatic was linked to Free-Lock.

UPDATE V: I recently packed many of my father’s tools to bring them back to Prosser. I was a regular user of them when working on my bicycles, then my jeeps. So, I thought I knew them pretty well. That is why I was so surprised and did a double take when I removed this tool from a drawer and read the name stamped on it: FREE-LOCK WRENCH …

What??? Where’d that come from? I once asked Dad about Free-Lock hubs, but he didn’t know anything about them. So, I don’t know how he obtained it.

Anyway, given the primitive nature of it, I’d have to guess it was a first generation version of the wrench. As seen below, a second, more elegant curved-design with a better branding stamp was likely introduced after this version.

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Here’s a reminder of the other version of the Free Lock Wrench:
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UPDATE IV (From February 12, 2017): This page contains two later model Free-Lock hubs that resemble Selectro hubs. My theory is that Free-Lock might have evolved into the Selectro Company: http://www.ewillys.com/2019/07/08/selectro-husky-dualmatic-overview/

UPDATE III: Thanks to Steve, we’ve discovered an additional version. It is now number 5, which seems to be an evolutionary step between 4 & 6.

UPDATE II: Thanks to Frank Day and his grandfather Merton, who saved this rare piece, here is a scan of an eight page brochure related to the Free-Lock corporation. 

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1941 Ad Published in Time Magazine – 3 Prototypes

• CATEGORIES: Advertising & Brochures, Bantam-FordGP-WillysMA-EarlyJPs, Features This site contains affiliate links for which I may be compensated.

Mario posted this ad to Facebook. It was published September 22, 1941, in Time Magazine. It’s unique in that it shows three of the prototype jeeps .. The Bantam BRC-60, The Willys MA (2 of them), and the Ford GP. The ad was created by DeVilbiss Spray Systems of Toledo, Ohio.

https://www.facebook.com/mario.r.maipid/posts/4637446769598838

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1960 Willys Motors Mailer Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This photo shows the full set of 18 Willys Motors Mailer Tri-Fold Brochures for the year 1960. I have most, but not all of them. I did not expect that these would sell for $160 on eBay late last week!

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1960 San Juan Rockies Jeep Cavalcade Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

UPDATE II: A July 23, 1960, article in Grand Junction’s Daily Sentinel newspaper included a variation of the map that was published in the 1960 brochure:

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UPDATE: (See the 1959 Cavalcade brochure here). 

Originally Published December 23, 2018: Many thanks to Chris for sending this wonderful Christmas present: An original 1960 3rd Annual San Juan Rockies ‘Jeep’ Cavalcade brochure he bought off of eBay. It was completely unexpected!

This tri-fold brochure opens to an 11″x17″ size, with photos, information and a map. Anyone know offhand if the entire route is still jeepable?
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1960 Truck Ad + Drawing for Trips to Japan

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I thought this ad was interesting, as it promoted the chance to win two free trips to Japan, an offer that probably had little appeal, other than in Hawaii.It was published in the March 12, 1959, issue of the Hawaii Tribune-Herald.

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November 1953 Willys Motors Ad on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This understated 1953 post-Kaiser-purchase ad was published in the November issue of The American City Magazine.

View all the information on ebay

“953 WILLYS MOTORS UTILITY VEHICLES SALES ART AD
AUTHENTIC MAGAZINE ADVERTISING.
OVERALL PRINT AREA IS 7 X 10 INCHES.
IN GOOD CONDITION.”

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Creeper’s Jeep by Hardie Gramatky on eBay

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features This site contains affiliate links for which I may be compensated.

UPDATE: I found this article that highlights the inspiration behind the book Creeper’s Jeep. It was published in the Bridgeport Post on August 22, 1948:

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The book is still available on eBay, but they aren’t cheap: https://www.ebay.com/sch/i.html?_from=R40&_trksid=p2380057.m570.l1313&_nkw=%22creeper%27s+jeep%22&_sacat=0

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Originally published May 18, 2016: This book was listed on eBay.

“This listing is for a vintage book entitled “Creeper’s Jeep” by Hardie Gramatky. It is a cute story about a guy who owns this jeep that wants to share it with his family. They do not take to the idea at first but after a few incidents decide to give it a try. Great illustrations: see pictures. Former library copy with some of the usual markings.”

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Jeep Camper Ads

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Since we are on the topic, here are a few different jeep-camper ads from 1969/1970.

The ad below was published in the May 21, 1969, issue of the Courier Journal out of Louisville, Kentucky. This ad included Jeep’s 2-Car Cars ad campaign:

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This third-of-a-page ad appeared in the August 7, 1969, issue of the Napa Valley Register out of California:

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This much smaller ad appeared in multiple newspapers across the country. This screen shot is from the August 13, 1969, issue of the The Times Recorder out of Zanesville, Ohio:

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Circa mid-1940s Photos of Jeep Dealership **SOLD**

• CATEGORIES: Advertising & Brochures, Features, Old Images This site contains affiliate links for which I may be compensated.

UPDATE: **SOLD** Was on Ebay.

Given the lack of other models and the early signage, these early jeep dealership photos were likely taken between 1945 and 1947. At first I thought the dealer has signs in the window, but I think the “signage” is actually window paint images (note the different fonts used for ‘JEEP’ in the window images). There is a nice early OFFICIAL 1946 “J” signage on the front of the building.

“I believe upsate new york, love the mobil oil gargoyle sign as well.”

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1960s Harris Manufacturing Top and Doors

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: The October 1962 issue of Four Wheeler Magazine included an ad for the Harris top and doors, along with an article.

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Originally Posted October 07, 2017: Here’s a rare Harris Dura-Door one-page brochure on eBay. This fiberglass half door produced out of Bakersfield, California, for CJ-5s was also advertised in Four Wheel Magazine (see ad at bottom).

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This ad appeared in several Four Wheeler issues, including the June 1966 issue. I’d have to guess that by 1966, Harris had dropped its soft top product and focused on the dura-doors for jeeps.

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Kelly Manufacturing’s Safari and 23-Series Tops

• CATEGORIES: Advertising & Brochures, Features • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: The September 1962 issue of Four Wheeler included a full page ad for its new hardtop and half-top designs. The magazine included both a full-page ad and a short article. Given this info, it looks like the top redesign was introduced during the summer of 1962.

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Originally Published July 7, 2020: Sometime in the early 1960s, Kelly Manufacturing altered the design of its angular full and half hardtops. The new tops eliminated some of the horizontal bevels and the flat back design for a slightly more elegant design; but, the tops did retain the angled top-side that was so recognizable (As I don’t have much knowledge on any interior changes, this post will stick to the major exterior differences) (See Kelly’s connection to Beck and Kemco and an early Kelly brochure) (Also see CJ-3B page Beck and Kelly histories)

Interestingly enough, Kelly branded the Flatfender  tops as 23-series, but not the CJ-5 tops. Here’s a 1962 Kelly brochure that highlights a wide variety of the rear-angled design for both the CJ-5 and the flatfenders, along with the model numbers:

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To make the differences more clear, let’s take a look at the early Kelly design (these early hardtops were also marketed by the Berg’s as JeepKing hardtops). Notice the horizontal bevels along the driver’s side rear and on the rear latch. Also note the flat vertical back of the hardtop.

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Year? Dictograph Ad Featuring Willys-Overland on ebay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad cites Willys-Overland’s use of the Dictograph as part of an advertising campaign. Given the war references, this was likely printed between 1942-1945.

View all the information on eBay

“This is a vintage original ad, not a copy or reproduction. Neatly removed from magazine. Would look beautiful framed. Measures 10 and 1/2 by 14 inches”

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Late 1940s(?) Ad For Lewis Auto Service

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

Mike spotted this ad posted by Andy Fuhrman on Facebook. I’d guess it is a late 1940s ad from a Dansville, Virginia, newspaper.  It seems an odd promotion. Is the wink by “Lewis” supposed to mean that you can bet on the jeep breaking down, so bring it in for service today?

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1964 Australian Jeep Ad on ebay

• CATEGORIES: Advertising & Brochures, Features, International This site contains affiliate links for which I may be compensated.

I thought the doors on the CJ-6 were interesting in this August 12, 1964, jeep ad. I’ve not seen those doors anywhere else, so maybe they were artistic license?

View all the information on eBay

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1957 CJ-3B Key Chain on eBay

• CATEGORIES: Advertising & Brochures This site contains affiliate links for which I may be compensated.

UPDATE: Claus confirmed this is from San Salvador (and no South Africa as I thought it might be).

View all the information on ebay

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“WILLYS MB Ford Jeep – vintage keyring / keychain – El Salvador 1957

vintage keyring / keychain of a WILLYS MB Ford Jeep
standardized design for the United States and other Allied forces in World War II from 1941 to 1945

from a dealer in El Salvador: Salva Jeep Omnimotores SA – San Salvador
made in 1957”

 
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1946? French CJ-2A Brochure on eBay

• CATEGORIES: Advertising & Brochures, CJ-2A This site contains affiliate links for which I may be compensated.

This looks to me to be a circa-1946 early brochure for the CJ-2A printed in French. It is 4 pages.

View all the information on ebay

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1956? Willys Export Military Vehicle Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: I received this in the mail. It’s a surprisingly hefty booklet!

I had just enough time to win this brochure on eBay Sunday. It’s 52 pages. Willys even offered a DJ-3A for the military. I’m guessing this is a 1956 brochure, as it includes the CJ-6 and DJ-3A, but not any FCs.

Below are the seven pages posted on the eBay auction (it will be a while before I can scan this).

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1950 Willys Dealer Day Brochure on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Here’s another example of this brochure on eBay

View all the information on eBay

“Illustrates and Details;
An original part color folder sent to Willys-Overland dealers to announce the “Dealer Day”; a celebration designed to help dealers better promote their product.
Shows some of the models that were available – 4 trucks.
Excellent condition piece – perfect for Willys-Overland literature collectors.
Approximate size; 5″ x 7″; 12 Pages, printed in the USA.”

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1952 Jeep Farm Implement Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This set of brochures just sold for $154.50 on eBay. I’m shocked by that price. In May 2020 I paid $15 for my set!

This collection includes a letter (first time I’ve seen it) that provides a more specific date regarding when these brochures were released. The letter is dated May 5, 1952. Unfortunately, the camera used is poor quality, so the letter isn’t the easiest to read.

This. collection does not include the Earth Moving Equipment brochure.

You can better see each of these brochures here. The one exception is the “Tool Bar Implements page, which may just be a header page rather than a brochure.

View all the information on eBay

“lot of 6 JEEP Farm Tractor plow mower corn picker tool bar implements  Brochures 11 x9 each a page or two showing the jeep and attachments  and a rare letter from Willys Kaiser 1952 introducing the attachments for the Jeep. letter has some browning”

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1919 “Cripple Creek Stage” Endorsement for W-K

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This unusual pamphlet, pre-jeep by a couple decades, is a letter-turned brochure touting the use of the Willys-Knight vehicles on the auto stage route between Colorado Springs and Cripple Creek, Colorado. The date of 1919 is based on the author’s assessment of his Willys-Knight vehicle two years after purchasing it in January of 1917.

View all the information on eBay

“This advertising pamphlet/booklet has 12 center-stapled pages, including the two covers. It is in excellent condition for its age and previous handling: no foxing, tape, writing, odor or stains.

There are a few edge tears, as shown in the pics.

The pamphlet is essentially a personal endorsement in the form of a copy of a letter from Leo M. Wright to Willys-Overland in which he describes his experiences with “Willys-Knight” vehicles on his ‘stage line’ of about 43 miles from Colorado Springs to Cripple Creek. He provides many details: “… our first Willys-Knight ran 97,00 miles at a mechanical expense of $149.80 … gasoline averages show about 14 miles to the gallon and oil about 400 miles to the gallon…””

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April 1954 Ad for Wagon in Better Homes & Gardens

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

This ad is part of a set of wagon-related brochures. The brochures aren’t in the best shape, but what caught my eye was the Better Homes & Gardens ad. It’s another example of Willys Motors producing what seems to be unique content for that magazine.

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Here’s the full eBay ad:

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Early 1950s Ramsey Winch Brochures

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

These brochures are part of an early Ramsey booklet of brochures.

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This is Ramsey Bulletin 108-A, Underslung Model 200 winch:

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This is Ramsey Bulletin 109-A, Underslung Model 600 winch:

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Late 1948 America’s Most Useful Vehicles Brochure

• CATEGORIES: Advertising & Brochures, Artists/Drawings, Features This site contains affiliate links for which I may be compensated.

UPDATE: There’s another of these brochures on eBay for $44.95 (plus $4.68 shipping).

View all the information on ebay

This 1948 jeep family brochure was likely produced in late 1948, as there’s a reference to an upcoming expectation “in early 1949” within the text. Outside of that reference, there’s no date stamp or form number. I’ve only seen few of these pop up for sale on eBay, so I snagged this one right away. I believe it represents the earliest and most complete (in pics and text) listing of the full line of jeep models for the civilian market (it lacks any military models and business-focused models, such as the Package Delivery Vans).

I especially like the illustrations. The discussion of the different factory divisions at the back was interesting, too. Including the covers, the brochure is 26 pages.

Photos Photos Photos Photos Photos

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FC-150 Narrow Track Cuff Links on eBay

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

UPDATE: Still Available. Buy-it-now price is $99.99.

(01/05/2021) Maury shared these super cool FC-150 narrow track cuff links. They are priced at $99.

View all the information on eBay

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“Very Rare Vintage late 1950’s / early 1960’s Silver Willys FC-150 Cufflinks in Tarnished but Very Good Used Condition. Stamped “NB” and “STERLING” on the inside surface of both backings.

The Jeep Forward Control is a truck that was produced by Willys Motors, later named Kaiser Jeep, from 1956 to 1965. It was also assembled in other international markets. The layout featured a cab over (forward control) design.
The Forward Control models were primarily marketed as work vehicles for corporate, municipal, military, as well as civilian use. Regular pickup box beds were standard, but customers were offered a large number of “Jeep approved” specialized bodies from outside suppliers. These ranged from simple flatbeds to complete tow trucks, dump trucks, and fire trucks. The vehicles were also manufactured under license in India and Spain.

My Father obtained these cufflinks while working in fleet sales for Willys in the Caribbean and Central & South America in the 50’s and early 60’s.”

 
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1947 Willys-Overland Motors “A New Concept” Document

• CATEGORIES: Advertising & Brochures, Documents, Features This site contains affiliate links for which I may be compensated.

I missed out on this fascinating document yesterday on eBay. My high bid of $52.50 wasn’t quite enough, but at least we have pics of the entire document.

It’s not clear to me who the audience was for this document. The fact that it mentions the upcoming trucks suggests to me it was published in early 1947, prior to the introduction of the trucks in the summer of 1947. Maybe the document was for shareholders? Maybe it was for dealers (or prospective dealers)?

Titled “A NEW CONCEPT OF AUTOMOTIVE PRODUCTION AND DISTRIBUTION“, the document makes the argument that prior to WWII the automobile was a luxury item for most folks. As such, bigger, longer, and faster, along with yearly innovations, were necessary to attract consumers with disposable income.

However, after the war, argued Willys-Overland in the document, the automobile would become a critical part of everyone’s everyday life. As such, offering consumers an affordable vehicle, one that didn’t change dramatically every year and one that cost less to maintain, was a the vision that Willys-Overland planned to follow. This meant simple vehicles that responded to customer needs, along with lesser tweaks to each model to insure the company could keep costs down (don’t have to redesign dies, fewer factory shutdowns for model changes, etc).

So, the company’s production ideas meant simple designs catered to consumer needs rather than the latest streamlined designs. That makes sense as a strategy; but, in regards to the DISTRIBUTION portion of the document’s title, I could find nothing stating how the company’s strategy would change the distribution side of things. This document probably would have been more accurately titled, “A NEW CONCEPT OF AUTOMOTIVE PRODUCTION”.

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