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Welcome to eWillys.com, a website for vintage jeep enthusiasts. I update this website nearly every day with jeep deals, jeep history, interesting reader projects, jeep related info, and more.
These quick searches can help you find things on eBay. People list in the wrong categories all the time, so don't be surprised to see brochures in the parts area for example.
The links to posts below show jeeps grouped by models, condition, and other ways. Some of these jeeps are for sale and others have been sold. If you are unsure whether a vehicle is still for sale or not, email me at d [at] ewillys.com for more info.
There are plenty of interesting, unusual, historic and surprising stories related to Jeeps and their owners. In addition, some of these features have nothing to do with jeeps. This link will display all featured stories starting from the latest.
Looking for parts and not sure where to go? There are a variety of large and small new and used parts sellers both online and offline.
Importantly, the allure of buying a project jeep can be romantic. The reality of restoring a jeep can be quite different, expensive and overwhelming without the right tools and resources. So, tread carefully when purchasing a "project". If you have any concerns about buying a vintage jeep, or run across a scam, feel free to contact me for help, comments or concerns .
The seller only wants $10 for this ad. I suspect there aren’t many of these ads out there. It appeared in the July 22, 1948, edition of the Cleveland Plain Dealer.
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“This ad is included in a full page that came from a July 22, 1948 edition of a Cleveland Plain Dealer newspaper. ”
Many thanks to long-time reader Dave Nelson for sending me this rare copy of ‘Jeep’ News. While there is no date stamp that I could find, there is a reference to an April 1946 study in one of the articles; yet, none of the jeeps pictured has the later 2A grille. So, I’m going to guess this is a summer 1946 document.
Also strange is that this wasn’t published out of Toledo. Instead, the mail address is listed as “Jeep” NEWS, Room 700, 305 East 45th South, New York 17, NY.
Finally, also strange, is that a colorized version of this was also produced and it included a reference to the magazine being Vol 1 No 1. If there was a second ‘Jeep’ News made, I have not seen it. My guess is that this was meant to be an advertising piece for dealerships, but it didn’t pan out, so was pulled after one (or a few) issues.
I published this last year
Evan Gillenwater posted the cover of this magazine to Facebook. He seems to think it came from Furgason’s Motors in La Grande, Oregon. The magazine was found at an antique store in New Hampshire.
Here’s the full issue from Dave:
I was surprised to see this ad published as late at September 3, 1954, because it highlights the CJ-3A-based “Farm Jeep” (see halfway down in the ad). It was printed in the Fort Worth Star-Telegram.
I’ve not run across a sign quite like this one with the text accompanying the round part of the sign in this way.
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“The sign is previously displayed it is made of metal not tin its painted measures 48 in width by 24 in height. I am selling it as shown with no claim of originality. An excellent sign to add to your collection if your looking to own a really unique sign. I am selling this item with no reserve.”
This ad took me by surprise. I’ve never heard of the J-Bird Fiberglass hard top made by Stanley Aviation. I wonder if there are any left anywhere? I’m guessing it was made in Colorado given this ad was in the Mile-Hi Jeep Club archives.
I was able to find some information about Stanley Aviation, but nothing related to Snaley Aviation and a jeep top.
The shipping on this is $25US; otherwise, I’d get this rare brochure.
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“Original Willys Jeep 1 Ton Truck brochure”
UPDATE: I finally found an original of this brochure by Laurel Worman, Inc. I was surprised to see it printed as late as October of 1953. It is an 8.5 x 11 inch brochure that folds out to 17 x 11 inches.
Its primary purpose was likely to promote the new Worman hardtop for the CJ-3B. I’m not sure how many of that style of tops sold, but I sure haven’t seen many. Instead, I’ve always wondered if the design was sold or made for Sears, which promoted a similar “Deluxe top”. Interestingly, this was more than just a top. The brochure highlights that the top was the result of Worman’s 5-year attempt to turn the CJ-3A into a station wagon type vehicle. Given Worman faded quickly after this brochure was made, it seems the company’s goal wasn’t met.
UPDATE II: Thanks to Barney for sending this version of the Service Station brochure shown just below. It is exactly the same as the brochure below it, except that this one has a form number of WO-1257 (which almost seems added as an after thought and seems a random number, as I can find no other brochures with numbers near it), where as the other brochure lacks any form number. My guess is that this was a transitional brochure around the time Kaiser was buying Willys Overland assets. T
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Originally published July 4, 2020:
UPDATE: This redone post now shows the four single-page double-sided tri-fold mailers published by the newly established Kaiser Willys marketing team. The first one, “Facts about the Universal ‘Jeep'”, does not have a form number, but the others do. Much of the content is recycled from mailer to mailer.
This Facts About the Universal ‘Jeep’ For Service Stations mailer lacks a form number. It also lacks the KW stamp that is seen on the others. Finally, it labels the f-head as a 72-horsepower engine, while the other mailers have it marked at 75-horsepower. Given the changes, I’d guess this “Facts” brochure was the first one of the four printed:
This The ‘Jeep’ Makes its Roads as it Goes! mailer is marked form KW-1702:
This ‘Jeep’ Transportation for the Oil Industry mailer is marked form KW-1703:
I rarely run across this FC brochure for sale. This time I was able to snag it. It is Form No. M-5-57 ISB.
This is the front of the brochure:
The top folds up to reveal these two pages:
The bottom folds down to review this center section:
This is how the back appears when fully opened: Continue reading
Given oversize ad is being sold out of the UK, this ad was likely published in a magazine there. Unfortunately, the seller is charging $34 to ship this $3 ad to the states.
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“Jeep Advert 1951 – Willys Overland Export Corporation.
Original paper Advert, size 10.5 x 14 ins, ready for mounting and framing”
UPDATE: I spotted rarely-seen 4WD Wagon brochure on eBay that has some of the same elements from the brochure at the bottom’s center section. Note the “Universal Jeep” shown has a Worman hardtop. There is no date or form number on the brochure:
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Originally published Feb 2, 2021: This August 1949 Willys Wagon brochure was an early brochure dedicated to the newly introduced 4WD wagon. The brochure has a Form No. 4x4SW-C1-2CM-8-49.
UPDATE: I snagged this on eBay a few days ago and have updated the previous images I had posted. The brochure is Form No. 4WDT-CM1–215M–12-49.
Here is the first page of the brochure:
It unfolds vertically to reveal this page:
This shows the entire center area:
Here is the back of the brochure:
I missed out on this sales and service mailer which sold on eBay for $31.77. Rare, yes, but $31.77? It was too much for small mailer.
Given it touts the Maverick show (though the plug is relegated to the back of the brochure), I suspect this is probably from 1960. There is no form identifier.
This Light Duty Rescue Truck brochure is currently listed on eBay for $9.99 (plus $12 shipping). It looks a little used, but still a rare brochure. You can view more pages here.
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I’ve only seen this brochure promoting the FC-150 and FC-170 once before, so I bought it off of eBay just now. It is Form No. M-5-57 I.S.B. This is the earliest FC-170 related mailer-brochure that I’ve documented. I’ll update this with scanned pics once I receive the brochure.
UPDATE: Roger Martin bought this rare color Sturdee brochure and shared some pics with us. This is a cool item!
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Originally published March 26, 2018: This is the only information I could find on this rare hardtop.
This 1963 ad by Masonite planned to award a 1963 Jeep Wagoneer as the grand prize as part of a drawing. To enter, contestants had to go to fill out an entry form describing five ways to use Masonite hardboard products. Unfortunately, I could not determine who won the jeep.
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This ad for the contest appeared in the July 04, 1963, issue of the Brockway Record out of Pennsylvania:
Here’s an unusual contest prize: a new jeep truck with a tow package that included a Canfield wrecker setup along with a Canfield push plate on the front. This grand prize was awarded to the person would created the best cartoon featuring “Wiry Joe”. The Crescent company was the maker of Wiry Joe automotive wire and cable products. It tried to find out more, but all I could unearth was that someone in Rhode Island won one of the cameras.
The ad is priced at $19.97, while the whole magazine can be purchased for $10.99 (or less).
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UPDATE: Here’s another dealer-oriented ad, this time from 1953:
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Originally published May 27, 2022: I’ve never seen these ads. They appear to be focused on dealers. It’s unclear where these were published. The seller has a variety of other more standard, consumer-oriented ads.
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This brochure is from 1958, which might make it one of the earliest brochures. It was posted to Facebook by Richard Harper, which came from Sam Higginbotham.
This framed Jeep Gala Map brochure sold for $130 on an online auction (plus an additional $23% buyer premium and whatever shipping cost). I stopped at $50, as the map has a variety of ripples in it.
This Wellingon Jr. stamped lighter sold at auction for $45 on eBay the other day.
Bob shared the photo at the bottom that appeared on a Craigslist Ad for a 1977-J10. It shows what appears to be a Cutlas hub, but it’s a design I don’t have documented. Let’s review the Cutlas Selective Drive Hubs:
The first design was model 100-2 and had no slot:
Later, Cutlas came out with the slotted form of the hub. Note that the slated knob has a “506-1” part number, suggesting that this whole hub was model 500-1.
Arguably, the Bulldog was the next iteration of this general design. It too has the slotted knob, but lacks a model number:
The hub Bob spotted was on a later model jeep, so maybe Cutlas offered this version of the hub for a short time? It seems to be an further iteration of the Bulldog; unfortunately, I have no brochures that document it.
This 1960 brochure labeled Form No. DM60-09 took some patience to finally locate on eBay, though I had to purchase 10 brochures (8 of which I already had). At least the price was low.
This 1963 one-page double-sided brochure printed in Canada announces the new Wagoneer and Gladiator models. What I found interesting was on the back. The chart shows the electrical setups for all vehicles as of 1963. I was surprised to see that while the Surrey DJ-3A still had the 6 volt battery option, the standard Dispatcher DJ-3A did not. I was surprised to see the FCs also had a 6 volt option still.
It is possible this was unique to Canadian made jeeps, but I can think of no reason that would be the case.
