I have been going through a whole two stuffed Willys Motors Equipment Books and documents as part of trying to organize the stuff I’ve purchased recently. I was surprised I hadn’t noticed this Warn manual when I first when through the books. I suspect (hope) I find some other cool items. This brochure has a form number of SR-456-4, which possibly means it was produced in April of 1956, but this is a version 4 of the manual.
Advertising & Brochures Research Archives
1960s Colorado Mountain Safari Brochure
Sometime in the 1950s Bob Meyer partnered with Lloyd Sehnert to form Mountain Safari, a guide company out of Walsenburg, Colorado, The pair took clients into the Sangre De Cristo’s in Southern Colorado.
According to Bob Meyer’s obituary, Bob “took his jeeps where no one had before, including the Walsenburg fair grounds where he had challenged local horsemen to a calf-roping competition wherein Bob had mounted a saddle to the hood of his jeep so he could freely swing his lariat and lasso the calf.”
1956 DJ-3A Brochure on eBay
This is a pretty good price on this rare DJ-3A brochure from no W-301-6. I thought I had posted the version of the form that I have, but apparently I didn’t. So, I’ll include the pics from this eBay auction and update them with better pics from my brochure at a later date.
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“This is an ORIGINAL brochure, NOT a reprint
It is in GOOD condition with some very light shelf wear to the covers. Interior pages are CLEAN
It is a 4 PAGE color FOLDER that measures 8 3/4″ x 10 1/2″”
1959 Surrey/Gala Press Release on eBay
This press release package is currently at $29.50 with three days to go. It’s unclear if this is a complete press kit or a partial one (seems partial to me given there is only one photo). The date on the photo suggests this kit may have been release September 16, 1959.
What’s interesting to me is that the 2-page document on the left is one of the few documents create by Willys Motors that explains that the new Surrey is the name of the model released domestically and that the Gala is the export name, though no explanation is given for the difference.
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Here is the document I mentioned. See the last sentence on the second page for the link between the Surreys and Galas>
This is caption for the photo. Note the date at the lower left hand corner 9 16 59.
1965 Jeep News Vol 11 Num 3
Warn Brochure Form WC-1060
I was surprised to find I didn’t own this brochure when I saw it on eBay, so I bought it. It highlights the Locking mub and the Lock-O-matic hub.
Jeep Jamboree Game Ad for the Gameboy on eBay
There was a Jeep Jamboree game for the Gameboy? I remember having a gameboy shortly after they hit the market. I mostly played Tetris and Scrabble, though I had a few others. I don’t remember hearing about the Jamboree game. Anyway, this ad is on eBay.
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“Jeep Jamboree Vintage Gameboy Original Print Ad / Poster Game Gift Art”
1964 Jeep Dealers Point Award Catalog $39.99
This unusual jeep dealers point-award’s catalog on eBay has a buy-it-now price of $39.99. It’s an unusual item for sure. My understanding is that dealers (or sales folks?) earned points in various ways that they could redeem for items in the catalog. There’s a pretty extensive choice of items!
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“HERE IS A REALLY COOL AND QUITE RARE FIND!!
THIS IS A 1964 WILLYS JEEP DEALERS FAVORITE SPORTS CATALOG OF AWARDS…AN INCENTIVE PROMO FROM THE KAISER JEEP CORPORATION TO THE TOP DEALERSHIPS!! THIS LARGE ISSUE COMES IN THE ORIGINAL ENVELOPE ADDRESSED TO: MR. SIMON REDNOR FROM REDNOR & RAINEAR AUTO SALES OF TRENTON, NEW JERSEY…
THE ENVELOPE SHOWS AGE/USE WEAR, ALONG WITH SOME HAND WRITTEN PENCIL NUMBER TOTALS ON THE BACKSIDE..THE CATALOG
FEATURES SOME REALLY COOL MID CENTURY MODERN GIFTWARE, COOKWARE, SMALL & LARGE APPLIANCES, FURNITURE, WATCHES, JEWELRY, TOYS, GARDENING, CLOTHES AND MORE!!
PLUS THE VACTION SPOTS!!…THE CATALOG IS IN VERY GOOD CONDITION WITH SOME NORMAL AGE WEAR & THAT OLD PAPER SMELL..A WONDERFUL ADDITION TO YOUR WILLYS JEEP COLLECTION OR MID CENTURY MODERN COLLECTION!!”
1947 Family Line Up and 1948 V2 Family Line Up Brochures
Willys-Overland produced a July 01, 1947, brochure featuring its family line up of vehicles. The following year, on July 01, 1948, the company reprinted the brochure with a few minor changes and it was printed on a glossier, thinner paper. So, when buying this brochure, make sure to check the date of printing.
Here is the 1947 version of the tri-fold brochure:
The brochure opens to the left revealing these two pages. At the bottom of the page on the right is the date “7-1-47”.
This image shows the fully open brochure.
1966, 1967 Warn Brochures on eBay
These docs cover Locking and Lockmatic Warn hubs from the mid 1960s.
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“VINTAGE 1966 1967 1968 1969 WARN LOCKING 4 WHEEL DRIVE HUB ADVERTISEMENT FORD CHEVY JEEP TOYOTA DODGE GM.”
Mid 1960s Warn Hub Docs II on eBay
Here is another set of Warn Hub Docs on eBay.
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“VINTAGE 1969 JEEP WARN 4 WHEEL DRIVE LOCKING HUB ADVERTISEMENT CATALOG PRICE LIST LOT MODELS WL-2, WL-2A, M-175, M-54”
San Juan Scenic Jeep Tours Brochure
This is another example of a San Juan Scenic Jeep Tour brochure. It is a tri-fold brochure that is 8.5″x11″ when fully unfolded.
This is the cover.
This is the back when folded.
This is partially unfolded.
This shows the brochure when fully unfolded.
Nevadaville By Jeep Brochure
There’s no date on this brochure which offered tourists a chance to see Nevadaville and Central City, Colorado, by jeep.
Roscoe Turner Testimonial for Jeeps
UPDATE: This was originally published Aug 30, 2013.
Famous barnstormer and racing pilot Roscoe Turner endorsed the jeep in this 1946 letter.
Fall 1979 – Winter 1980 Jeep News
This is the last of the Jeep News issues from the 1970s and early 1980s that I have. I hope folks have found it somewhat interesting.
Flyer 1:
Flyer 2:
1955-1958 Willys Motors Brochures on eBay
This collection of eleven brochures (did I count correctly?) and one postcard appear to be from between 1955-1958.
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“Vintage Lot Jeep Willys Automotive Dealership Advertisement Brochures
New Jersey Based Dealerships
Delivery Wagon Truck Jeep FC-150 FC-170”
Fall 1978 – Winter 1979 Jeep News
Early Warn Winch Brochures
These three Warn brochures are on eBay.
- This brochure for the 6000lb winch includes on the back a reference to Kelly Manufacturing as a distributor of Warn winches in the eastern US. I believe the print date is July 1968.
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- The print date of this brochure for the 8000 lb winch appears to be December 1970. It does not include a reference to Kelly.
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1979 Spring Summer Issue of Jeep News
UPDATE: I had this as a 1978 issue, but I think it may actually be from 1979.
After a year of 20 page newsletters, this one and the next one were cut to twelve pages. This includes an extra flyer advertising jeep equipment. The readers letters section (pg 2-3) contains descriptions of clubs that match my memories of being in a club.
Davis Scenic Tours Brochure
I purchased this rare Davis Scenic Jeep Tours brochure from eBay. According to the CJ-3B page (which has a brief history of the company), Davis Scenic Tours was launched in 1946. It was eventually sold in 1959. At that time, the name was changed to San Juan Scenic Jeep Tours.
The brochure is 5.5″ x 8.5″ (half sheet of standard page) and folded in half. So, it’s pretty small.
The brochure’s cover photo of the CJ-3B isn’t very good, so below is a pic that shows how the modified-stretched CJ-3B actually looked, courtesy of the CJ-3B page:
Spring Summer 1978 Jeep News
This twenty-page issue of Jeep News includes a second advertising flyer, but one focus on special equipment rather than swag.
Fall 1977-Winter 1978 Jeep News
1942 AD For the Ethyl Corporation on eBay
This unusual ad features a jeep in part of it. What looks like a “what’s in a name” ad, is really an ad for the Ethyl Corporation.
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“This is an Original old Vintage Trade Ad. This print ad Measures Approx: 14″ x 10 1/2″. This is Not a Photocopy or reproduction.”
1942 Barbasol Ad With Jeep on eBay
Here’s another ad featuring a jeep, but this time it is for Barbasol Shaving Cream.
Fall 1976 – Winter 1977 Jeep News
This (I think) is the Fall 1976 – Winter 1977 issue of Jeep News. It is 20 pages, plus a 2-page ad flyer. I see now that my camera-scans of this aren’t the best. My apologies.