This early sign just sold at auction for $12,000.
“Scarce Multi-piece SSP (single sided porcelain) signs mounted back to back on the original can have good color and moderate gloss. The display field has small chips with areas of discoloration and lower gloss. The perimeter has small bends, chips and additional discoloration. The reverse is similar with additional chips in the field. The factory can is in good condition with general age-related wear. Marked Ark. Sign & Neon Co. Overall a scarce complete Willys Jeep Vertical porcelain neon sign. 155″ H x 42″ W x 14.25″ D. Condition: 7.75/7.25.”
It would be cool to reproduce these in 1/2 or 1/4 size using modern tech.
a guy could get a lot of jeep for 12K..