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August 1960 Traveller Brochure

• CATEGORIES: Advertising & Brochures, Features • TAGS: This site contains affiliate links for which I may be compensated.

I bought this rare Traveller brochure off of ebay, one I’d never seen. It’s printed on a heavier than usual paper, almost card stock thick. This is the earliest example of a Traveller brochure that I’ve seen. This brochure is form number 8-9-tr-60-8-1.

This brochure starts as a 5.5″ x 8.5″ brochure. Here’s the front page. The use of “Traveller’s” plural refers to the 2WD and 4WD as separate models. A 1961 brochure used the singular Traveler and did not show the 2WD with its different styling, but a 1962 switched back to the plural Travellers.

1960-08-form-8-9-tr-60-8-1-traveller-brochure1-lores

Here’s the back:

1960-08-form-8-9-tr-60-8-1-traveller-brochure2-lores

The brochure opens horizontally to reveal this page:

1960-08-form-8-9-tr-60-8-1-traveller-brochure3-lores

The brochure opens vertically to reveal the brochure’s center page (11″x17″):

1960-08-form-8-9-tr-60-8-1-traveller-brochure4-lores

Here’s the full back:

1960-08-form-8-9-tr-60-8-1-traveller-brochure5-lores

 

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