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1957 Willys Export Service Station Brochure

• CATEGORIES: Advertising & Brochures, Features This site contains affiliate links for which I may be compensated.

I accomplished a good deal of wiring yesterday, with more to do. We got a 7-day heatwave (+100 temps) coming in a couple of days, so I’m going to try to get as much done as I can before the shop is too warm.

I won this service station brochure off of ebay. I’d never seen another one. The folded brochure measures 11″x4.5″, then folds out to 22″x17″. The Form Number is SF-11-57-X.

Here’s the front of the unopened brochure.

1957-11-form-no-sf-11-57x-0-lores

Here is the back:

1957-11-form-no-sf-11-57x-1-lores

The brochure opens vertically first:

1957-11-form-no-sf-11-57x-2-lores

It then opens horizontally:

1957-11-form-no-sf-11-57x-4-lores

Part of the brochure then folds down to reveal this fully opened page:

1957-11-form-no-sf-11-57x-5-lores

This is the back fully opened.

1957-11-form-no-sf-11-57x-6-lores

 

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