UPDATE: Grant thinks this jeep may have been owned by the Grand Imperial Hotel out of Silverton. That does make sense given the logo on the side.
This looks to be an early Scenic Jeep Tour postcard. I don’t *think* this was the San Juan Scenic Jeep Tour company. Maybe it was the Davis Scenic Jeep Tours? Here is where I found the photos.
I think that jeep was owned by the Grand Imperial Hotel in Silverton. They are still in business although I doubt anybody there would know about it.
https://www.grandimperialhotel.com/about-the-hotel
Grant,
I suspect you are right. That would make sense given the logo on the side. I’ve updated the post. Thanks!
– Dave