This story doesn’t relate much to jeeps, but theOldMotor website published a piece of Robert Cunningham about that tells the story of Bantam’s effort to participate in the cola wars. However, their effort to patent a carton-shaped truck capable of carrying six packs of beverages was interrupted in the summer of 1940 by a shift in priorities towards the new BRC recon vehicle (aka the jeep), along with the advent of WWII.
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