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1941 Look Magazine Article “Hell on Wheels”

• CATEGORIES: Bantam-FordGP-WillysMA-EarlyJPs, Features, Magazine This site contains affiliate links for which I may be compensated.

The August 26, 1941, issue of Look Magazine included this large photo of a Bantam BRC-40. The caption, presumably written by the author of the article, Henry McLemorehistor reads:

THIS MOBILE CHIROPRACTOR I am driving is a half-ton reconnaissance car known to the unit as a Peep or Bo-Peep. It’ll go 60 mph, packs two machine guns, a crew of four. It will take you anywhere, provided you can hang on–actually covering worse terrain than a tank. As soon as the Army has enough Peeps, they will replace motorcycles as dispatch and reconnaissance vehicles. Like all armored-division vehicles, the Peep has four-wheel drive and handles as easily as the highest priced pleasure car. The difference is that you sit on a thin cushion over a steel seat and buckle yourself down with an airplane safety belt. “

1941-08-26-look-magazine-brc-40-1-lores

The above photo is from this two page spread:

1941-08-26-look-magazine-brc-40-2-lores

This is the magazine cover:

1941-08-26-look-magazine-brc-40-3-lores

 

6 Comments on “1941 Look Magazine Article “Hell on Wheels”

  1. Ill Chris

    I love the look of the driver really enjoying himself wile the passenger is having second thoughts. Reminds me of me and the wife.

  2. Ill Chris

    I love the look of enjoyment on the drivers face as the passenger is having second thoughts. Reminds me of me and the wife.

  3. steve iowa

    The difference is that you sit on a thin cushion over a steel seat and buckle yourself down with an airplane safety belt. “
    ———————————–
    It had seat belts? from the factory?

  4. SE Pennsylvania Steve

    That Look magazine cover was pretty racy for 1941, but then again they were competing with Life magazine.

  5. David Eilers Post author

    Steve,

    I was surprised to see that reference as well. I haven’t had time to dig into it.

    – Dave

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